267 | Building a Legacy Brand | with Daniel Winer

Honest Ecommerce

Daniel Winer HexClad Co-Founder & CEO CEO, Co-Founder and kitchen maverick, Daniel Winer is the mastermind behind HexClad Cookware.

After spending more than a decade building relationships in the industry, Daniel recognized the opportunity for cookware in the DTC market. He worked to develop the first true innovation in cookware since the invention of non-stick - the patented HexClad design – which provides the searing capability of stainless steel and cast iron with the easy cleanup of nonstick for an unparalleled, high-performance culinary experience.

Daniel began marketing HexClad directly to consumers in 2016 and in 2021, partnered with 22-time Michelin-Starred Chef, Gordon Ramsay.

To date, HexClad has become one of the most successful self-funded, DTC companies in any category driving hundreds of millions in sales and revolutionizing the cookware industry along the way.

Danny currently leads the strategic direction of HexClad along with all product development efforts and global expansion initiatives. Daniel holds a Bachelors of Arts degree from New York University.

In This Conversation We Discuss:

• [00:48] Intro
• [01:51] Turning cookware passion into a business idea
• [03:17] Reflecting on failures and lessons learned
• [05:18] Exploring product designs
• [06:14] Unexpected branding success
• [07:05] Making sacrifices for business growth
• [07:39] Emphasizing storytelling in marketing
• [09:02] Serendipitous encounter with Costco
• [10:14] Experimenting with messaging
• [11:08] Generating discussion and engagement
• [11:48] Identifying with the Gen Z and Millennials
• [13:31] Evaluating profitability and engagement metrics
• [14:09] Assessing ad spend efficiency
• [15:31] Balancing ad budget and revenue
• [16:34] Transitioning in-store insights to Facebook ads
• [18:26] Defying expectations with progressive growth
• [19:58] Episode sponsors
• [22:00] Harnessing collaborative power
• [23:43] Entering the market with a game-changing product
• [25:41] Upholding trust and customer commitment
• [27:02] Ask questions and accept constructive feedback
• [29:00] Embracing failure as a stepping stone
• [29:36] The importance of self-reflection as entrepreneurs
• [31:33] Where to find HexClad
• [32:23] Inspiring future entrepreneurs with success stories

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The only true hybrid cookware https://hexclad.com/
• Follow Daniel Winer https://www.linkedin.com/in/daniel-winer-647bba90/
• Schedule an intro call with one of our experts https://electriceye.io/connect
• Book a demo today at https://www.intelligems.io/

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