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From Plastic Surgery to Auto Marketing Mastery | Adrian Gibbs
Manage episode 405129297 series 59883
When Adrian Gibbs, Marketing Director of Nimnicht Family of Dealerships, stepped into the world of automotive marketing, she brought with her the competitive edge of the plastic surgery industry and a knack for nurturing customer relationships. Our exchange is as insightful as it is humorous, revealing the unexpected connections between such diverse fields and underscoring the transformative power of innovative thinking. Adrian's journey from nannying to navigating the nonprofit sector and now revving up the marketing engine in automotive sales, showcases a career path that is anything but ordinary.
Venturing into the technical trenches, we unravel the complexities of dealership operations and the critical role of auditing third-party vendors. Adrian leads us through her methodical process, challenging every step from cost to impact on the customer. We wrap up by discussing the balancing act faced by marketing directors, sharing tactics to maximize efficiency and cultivate a robust team dynamic.
Chapters
1. Transitioning From Plastic Surgery to Automotive (00:00:00)
2. Implementing Foundational Elements in Marketing (00:07:35)
3. Vendor Audit (00:21:22)
4. Maximizing Marketing Director's Bandwidth (00:28:44)
647 episodes
Manage episode 405129297 series 59883
When Adrian Gibbs, Marketing Director of Nimnicht Family of Dealerships, stepped into the world of automotive marketing, she brought with her the competitive edge of the plastic surgery industry and a knack for nurturing customer relationships. Our exchange is as insightful as it is humorous, revealing the unexpected connections between such diverse fields and underscoring the transformative power of innovative thinking. Adrian's journey from nannying to navigating the nonprofit sector and now revving up the marketing engine in automotive sales, showcases a career path that is anything but ordinary.
Venturing into the technical trenches, we unravel the complexities of dealership operations and the critical role of auditing third-party vendors. Adrian leads us through her methodical process, challenging every step from cost to impact on the customer. We wrap up by discussing the balancing act faced by marketing directors, sharing tactics to maximize efficiency and cultivate a robust team dynamic.
Chapters
1. Transitioning From Plastic Surgery to Automotive (00:00:00)
2. Implementing Foundational Elements in Marketing (00:07:35)
3. Vendor Audit (00:21:22)
4. Maximizing Marketing Director's Bandwidth (00:28:44)
647 episodes
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