Episode 128: How To Successfully Grow + Sell Your Private Practice [featuring Nicole McCance]

All Things Private Practice Podcast

When you're in private practice, there is only so much money you can make seeing clients 1v1, as income inevitably plateaus. During this episode of the All Things Private Practice Podcast, I talk with Nicole McCance, a retired psychologist turned business coach.

We talk about how she built her group practice to 55 clinicians in the Toronto area, and how she eventually sold her practice.

🔍 Here are 3 key takeaways from our conversation:

1. Systemize your operations: Writing down every aspect of your daily tasks and delegating them to create replicable processes is crucial for building a solid foundation for growth. Creating an efficient system can give you the freedom to step back and allow your practice to run smoothly.

2. Hiring the right team: Initially, consider hiring a "mini-me" to ensure consistency with your practice's brand and client experience. Later, listen to the market and adapt your hiring strategy to meet the specific needs indicated by client inquiries. Being picky and maintaining high standards when selecting team members can ultimately lead to a more successful and productive practice.

3. Streamline the sales cycle: Optimizing the client booking experience by offering online booking and aiming for a 48-hour appointment turnaround time can significantly enhance customer satisfaction and minimize no-show rates. Also, implementing an effective follow-up process for initial consultations can further improve the client conversion rate.

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A Thanks to Our Sponsors: The Receptionist for iPad & Freed

✨ The Receptionist for iPad:

I would also like to thank The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

✨ Freed:

I would also like to thank Freed for sponsoring this episode.

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Go to getfreed.ai and use code ATPP for your first month for free.