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Ep 145. Crafting a Winning Pilates Public Relations Strategy

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Manage episode 407893578 series 1254167
Content provided by Jenna Zaffino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenna Zaffino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Pilates Unfiltered, Jenna digs into the transformative power of public relations within the Pilates industry. With a personal track record of utilizing both retainer and trade agreements to gain media traction, Jenna shares her journey from securing features in upscale publications to actively pitching to companies and women's groups. Tune in as Jenna challenges you to identify a media outlet or influencer, craft a value-driven message, and take actionable steps to elevate your studio's visibility. Discover the art of relationship-building, the magic of a 'hook,' and the strategy behind effective pitching.

Remember, it's not just about the one-time transaction—Jenna dives deep into the essence of reciprocity and long-term partnerships. Get ready to harness the strength of PR and social proof to create a lasting impression and fill those Pilates classes to the brim!

LINKS:

FREE DOWNLOAD: Get Your Website Checklist

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

  continue reading

201 episodes

Artwork
iconShare
 
Manage episode 407893578 series 1254167
Content provided by Jenna Zaffino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenna Zaffino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Pilates Unfiltered, Jenna digs into the transformative power of public relations within the Pilates industry. With a personal track record of utilizing both retainer and trade agreements to gain media traction, Jenna shares her journey from securing features in upscale publications to actively pitching to companies and women's groups. Tune in as Jenna challenges you to identify a media outlet or influencer, craft a value-driven message, and take actionable steps to elevate your studio's visibility. Discover the art of relationship-building, the magic of a 'hook,' and the strategy behind effective pitching.

Remember, it's not just about the one-time transaction—Jenna dives deep into the essence of reciprocity and long-term partnerships. Get ready to harness the strength of PR and social proof to create a lasting impression and fill those Pilates classes to the brim!

LINKS:

FREE DOWNLOAD: Get Your Website Checklist

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

  continue reading

201 episodes

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