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E070 - Using AI in Digital Marketing
Manage episode 411991980 series 3414326
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According to Martech, in the U.S Google, Facebook, and Amazon collectively captured just under 70% of all digital ad dollars spent in 2019. Today these platforms use AI in many aspects of ad delivery in order to maximize impact. In this episode I discuss how AI is already transforming digital marketing platforms from Google and Facebook. I'll go in depth giving you a behind the scenes look at the different features in those systems that can help you boost the return on your marketing dollars.
I will also cover the different aspects of using AI for digital marketing. There is no doubt that AI will completely transform digital marketing in the coming years. What does this mean for you as a business owner or a marketer? I will look at issues relating to creative writing and image generation.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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You can write to me at connect@corneryourmarketpodcast.com
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