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Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

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Manage episode 413765823 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.

Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.

Hit PLAY to hear:

  • Emily’s exciting eCommerce journey
  • Why brands should leverage customer feedback in their marketing strategy
  • What the critical role of community is in long-term growth
  • How to gain organic growth through owned channels
  • Ambassador programs and how to implement them
  • Community engagement as an important business component

Key timestamps to dive straight in:

[04:25] How Emily ended up doing community marketing.

[08:02] Unlocking sustainable organic growth without paid media.

[10:51] Centering customer in decisions, creating two-way dialogue.

[13:59] Investing in ambassador program takes time, dedication.

[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.

[20:11] Find out how your customers are being motivated.

[22:46] Incorporate community into business strategy for success.

[23:54] Listen to Emily’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

532 episodes

Artwork
iconShare
 
Manage episode 413765823 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.

Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.

Hit PLAY to hear:

  • Emily’s exciting eCommerce journey
  • Why brands should leverage customer feedback in their marketing strategy
  • What the critical role of community is in long-term growth
  • How to gain organic growth through owned channels
  • Ambassador programs and how to implement them
  • Community engagement as an important business component

Key timestamps to dive straight in:

[04:25] How Emily ended up doing community marketing.

[08:02] Unlocking sustainable organic growth without paid media.

[10:51] Centering customer in decisions, creating two-way dialogue.

[13:59] Investing in ambassador program takes time, dedication.

[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.

[20:11] Find out how your customers are being motivated.

[22:46] Incorporate community into business strategy for success.

[23:54] Listen to Emily’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

532 episodes

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