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Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender
Manage episode 413765823 series 79607
Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.
Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.
Hit PLAY to hear:
- Emily’s exciting eCommerce journey
- Why brands should leverage customer feedback in their marketing strategy
- What the critical role of community is in long-term growth
- How to gain organic growth through owned channels
- Ambassador programs and how to implement them
- Community engagement as an important business component
Key timestamps to dive straight in:
[04:25] How Emily ended up doing community marketing.
[08:02] Unlocking sustainable organic growth without paid media.
[10:51] Centering customer in decisions, creating two-way dialogue.
[13:59] Investing in ambassador program takes time, dedication.
[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.
[20:11] Find out how your customers are being motivated.
[22:46] Incorporate community into business strategy for success.
[23:54] Listen to Emily’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
532 episodes
Manage episode 413765823 series 79607
Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.
Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.
Hit PLAY to hear:
- Emily’s exciting eCommerce journey
- Why brands should leverage customer feedback in their marketing strategy
- What the critical role of community is in long-term growth
- How to gain organic growth through owned channels
- Ambassador programs and how to implement them
- Community engagement as an important business component
Key timestamps to dive straight in:
[04:25] How Emily ended up doing community marketing.
[08:02] Unlocking sustainable organic growth without paid media.
[10:51] Centering customer in decisions, creating two-way dialogue.
[13:59] Investing in ambassador program takes time, dedication.
[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.
[20:11] Find out how your customers are being motivated.
[22:46] Incorporate community into business strategy for success.
[23:54] Listen to Emily’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
532 episodes
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