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How to Calculate the ROI of a Podcast (The Easy Way)
Manage episode 421736904 series 2181720
š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
It's a question that never goes out of style in podcasting: "What ROI can I expect on this?"
And it isnāt that itās necessarily a bad question to ask - or even a bad consideration to have when you start a podcast.
Hereās the rub: Itās not a good perspective to START with when you first launch your podcast, and in this episode, Iāll tell you why.
š Jump In Here:
(0:00) - Teaser
(0:42) - Will I be Joe Rogan and how much money will I make?
(2:59) - Marketing is an investment, podcasting is not
(5:14) - What do you want the podcast to do for you?
(6:40) - A podcast is art
(7:38) - Episode wrap-up
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
196 episodes
Manage episode 421736904 series 2181720
š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
It's a question that never goes out of style in podcasting: "What ROI can I expect on this?"
And it isnāt that itās necessarily a bad question to ask - or even a bad consideration to have when you start a podcast.
Hereās the rub: Itās not a good perspective to START with when you first launch your podcast, and in this episode, Iāll tell you why.
š Jump In Here:
(0:00) - Teaser
(0:42) - Will I be Joe Rogan and how much money will I make?
(2:59) - Marketing is an investment, podcasting is not
(5:14) - What do you want the podcast to do for you?
(6:40) - A podcast is art
(7:38) - Episode wrap-up
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
196 episodes
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