How to Calculate the ROI of a Podcast (The Easy Way)

The Ryan Sullivan Show

Business Marketing Ryan R. Sullivan Im On Podcasting Education

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2M ago 9:33

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It's a question that never goes out of style in podcasting: "What ROI can I expect on this?"

And it isn’t that it’s necessarily a bad question to ask - or even a bad consideration to have when you start a podcast.

Here’s the rub: It’s not a good perspective to START with when you first launch your podcast, and in this episode, I’ll tell you why.

📌 Jump In Here:

(0:00) - Teaser

(0:42) - Will I be Joe Rogan and how much money will I make?

(2:59) - Marketing is an investment, podcasting is not

(5:14) - What do you want the podcast to do for you?

(6:40) - A podcast is art

(7:38) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

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196 episodes

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