Entrepreneurship, Discovery, and Building a Brand with Intention - Mor Assouline

Catalyst Sale Podcast

Mor Assouline is a seasoned sales consultant and entrepreneur, known for his expertise in B2B sales and building high-growth consulting businesses. Mor started his own consulting business, achieving six-figure success within the first year. He is particularly skilled in leveraging LinkedIn for lead generation and building a personal brand. Mor emphasizes the importance of self-awareness, effective time management, and continuous learning through communities and coaching.

Three Key Quotes:

1. "I always look at my calendar and move things around. There are a few things that I do on LinkedIn to generate leads, and if it weren't for LinkedIn, I would have been in trouble."
2. "When I speak to prospects, I'm no longer concerned with them buying someone else’s course. You can buy theirs and mine too; it's not a big deal."
3. "I'm optimizing for cash right now. I will burn myself out just to get the work done because I need to buy back my time."

In this episode, Mor Assouline shares his journey from being a VP of Sales to a successful entrepreneur. He discusses the nuances of managing time, building a personal brand on LinkedIn, and the importance of communities and coaching. Mor provides practical insights on balancing business growth with personal well-being.

5 Key Takeaways:

1. Leveraging LinkedIn for Business Growth:

   • Connect with at least ten new people daily to expand your network.
   • Send personalized, non-pitchy DMs to start meaningful conversations.
   • Comment thoughtfully on posts to increase visibility and engagement.

2. Time Management and Prioritization:

   • Regularly review and adjust your calendar to focus on high-impact tasks.
   • Delegate non-essential tasks to free up time for strategic activities.
   • Balance workload to avoid burnout, optimizing for cash flow initially.

3. Building a Personal Brand:

   • Share authentic stories and experiences to connect with your audience.
   • Use metrics and specific examples to add credibility to your content.
   • Engage consistently on platforms like LinkedIn to increase brand awareness.

4. Importance of Communities and Coaching:

   • Join communities like Pavilion to network with peers and learn from others.
   • Invest in coaching to gain new perspectives and validate your strategies.
   • Use insights from these interactions to refine your approach and grow your business.

5. Self-Awareness and Continuous Improvement:

   • Recognize and accept your strengths and weaknesses.
   • Outsource tasks that are outside your skill set to focus on what you do best.
   • Continuously seek feedback and learn from your experiences to improve your processes.

This episode provides valuable insights for solopreneurs and aspiring entrepreneurs on finding their catalyst for growth by leveraging social platforms, managing time effectively, and investing in continuous learning and community engagement.

Focused on Growth in your organization, and not sure where to invest? Check out the Growth Assessment at https://findmycatalyst.com/growth