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Scott Whitaker: Transforming Clients into Members for Business Retention and Growth

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Manage episode 425904472 series 1376362
Content provided by Mike Michalowicz (Author of Profit First) and Mike Michalowicz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Michalowicz (Author of Profit First) and Mike Michalowicz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show Summary

In today's episode of the Grow My Accounting Practice podcast, we welcome Scott Whitaker, Founder of Membership Multipliers, to discuss the art of transforming clients into members for enhanced business retention and growth. Scott brings his expertise in helping coaches and membership businesses scale their offerings, generating substantial recurring revenue each month. He resides in Charleston, SC with his wife, Kelly, and has authored several books on the topic, guiding thought leaders in creating and selling high-ticket memberships.

Scott delves into the critical differences between a subscription and a membership, highlighting the unique value that a membership model brings to business retention. He shares the two essential keys to increasing retention, emphasizing that there is a clear distinction between "retention" and "renewal." Listeners will gain insights into Scott's simple three-step system for onboarding new clients, ensuring a smooth transition and long-term engagement.

Additionally, Scott reveals his strategies for attracting more L.E.A.D.S. and acquiring more clients. His practical advice and industry knowledge provide valuable takeaways for businesses looking to boost their membership programs and secure ongoing growth. Don't miss this episode filled with actionable tips and expert insights from Scott Whitaker on transforming your client relationships into lasting memberships.

Website

MembershipMultipliers.com

Corporate Partner

  continue reading

217 episodes

Artwork
iconShare
 
Manage episode 425904472 series 1376362
Content provided by Mike Michalowicz (Author of Profit First) and Mike Michalowicz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Michalowicz (Author of Profit First) and Mike Michalowicz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show Summary

In today's episode of the Grow My Accounting Practice podcast, we welcome Scott Whitaker, Founder of Membership Multipliers, to discuss the art of transforming clients into members for enhanced business retention and growth. Scott brings his expertise in helping coaches and membership businesses scale their offerings, generating substantial recurring revenue each month. He resides in Charleston, SC with his wife, Kelly, and has authored several books on the topic, guiding thought leaders in creating and selling high-ticket memberships.

Scott delves into the critical differences between a subscription and a membership, highlighting the unique value that a membership model brings to business retention. He shares the two essential keys to increasing retention, emphasizing that there is a clear distinction between "retention" and "renewal." Listeners will gain insights into Scott's simple three-step system for onboarding new clients, ensuring a smooth transition and long-term engagement.

Additionally, Scott reveals his strategies for attracting more L.E.A.D.S. and acquiring more clients. His practical advice and industry knowledge provide valuable takeaways for businesses looking to boost their membership programs and secure ongoing growth. Don't miss this episode filled with actionable tips and expert insights from Scott Whitaker on transforming your client relationships into lasting memberships.

Website

MembershipMultipliers.com

Corporate Partner

  continue reading

217 episodes

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