Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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648: Building a Successful Cosmetic Practice: Marketing Strategies from Catherine Maley
MP3•Episode home
Manage episode 431547302 series 2523793
Content provided by Audioboom, Kay Durairaj, MD, and FACS @beautybydrkay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom, Kay Durairaj, MD, and FACS @beautybydrkay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing Tactics, Patient Experience, Social Media - Join us in this week's podcast as we sit down with Catherine Maley, author, distinguished speaker, and esteemed marketing coach for cosmetic practices! The conversation delves into the critical importance of enhancing the patient experience, particularly in aesthetics, where luxury and personalized care can set practices apart. We discuss the evolving landscape of the industry, including the increasing role of technology and AI in patient interactions and practice management. Catherine offers insights into effective strategies for reputation management, especially when handling negative reviews, and the significance of consistent, high-quality customer service. The episode also explores current trends in aesthetics, along with the importance of social media in building a practice's brand and personality. Tune in for an engaging discussion filled with practical advice and forward-looking insights into the world of aesthetic medicine!
656 episodes
MP3•Episode home
Manage episode 431547302 series 2523793
Content provided by Audioboom, Kay Durairaj, MD, and FACS @beautybydrkay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom, Kay Durairaj, MD, and FACS @beautybydrkay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing Tactics, Patient Experience, Social Media - Join us in this week's podcast as we sit down with Catherine Maley, author, distinguished speaker, and esteemed marketing coach for cosmetic practices! The conversation delves into the critical importance of enhancing the patient experience, particularly in aesthetics, where luxury and personalized care can set practices apart. We discuss the evolving landscape of the industry, including the increasing role of technology and AI in patient interactions and practice management. Catherine offers insights into effective strategies for reputation management, especially when handling negative reviews, and the significance of consistent, high-quality customer service. The episode also explores current trends in aesthetics, along with the importance of social media in building a practice's brand and personality. Tune in for an engaging discussion filled with practical advice and forward-looking insights into the world of aesthetic medicine!
656 episodes
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