F4F - Rex Curtiss - John Deere CTO

Farm4Profit Podcast

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@rexcurtiss Instagram 5.4k TikTok 122.5k YouTube ____ Twitter ____

Today…… Meet up with a man that was the center of a lot of attention in June. He has a knack for the arts where he sings, raps, writes songs, and makes wax sculptures. A recent college graduate thrown into the dream job of John Deere’s Chief Tractor Officer. In which he kicked Dave and My’s butt. We are here to ask him the tough questions and see if he can live up to the hype. It is my pleasure to introduce John Deere’s first ever CTO from Seatle, WA Mr. Rex Curtiss!!!

Catch Up
Where are they from, what do they farm, how did they get into farming
How’s the family - do they farm with family?
Seattle, Washington
What are they up to today?
What they see that excites them?
What do they want to make sure they see before they leave
John Deere CTO
College graduate to CTO in 1 week
$200,000, 1 year contract position
Competed against applications across 40 states
Seek out the stories of those who use JD Equipment and tell them in a way that the younger demographic can better relate to
Will create content for the John Deere Classic, a PGA Tour Professional golf tournament
Met with 8 yr old Jackson Laux - trained and coach about all things tractors
Background:
Worked in local food systems in community
Noticed a gap of where our food comes, etc
Family is 4th generation farmers
Grandmas generation became disconnected from
Only cousins are involved with ag now
Environmental studies is his major
Found this role through his brother who saw it online
Content Creation
Creates things out of Babybel cheese wax
Eats all of the cheese in babybel wax
Sing and Rap
In a band - Rextro
How has social media changed his life?
Why do it?
How would she start it over differently?
Which is their favorite platform?
How are you getting your message across through social media?
If you were an animal, what do you think you would be?
Right now, who inspires you?

What’s next for them?
What can our listeners do to help?
What can we do to help?

What does success look like to them?

What is the best thing you have ever eaten and where did you get it?

HooperParents, 05/12/2024

Taverns 5 Stars

I grew up in northeast Nebraska and we call them Taverns. I live 45 minutes from Omaha and they are referred to as sloppy joes here. My wife is from south central Nebraska and refers to them as sloppy joes.

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406 episodes