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Parks: Beyond The Logo
Manage episode 433894082 series 3468538
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The importance of branding for parks and recreation professionals
By Sophia Young
When something goes wrong, such as a programming-related schedule mix-up or an altercation between park patrons, it affects an organization’s reputation and overall brand. Strong brands are more resilient than weak brands, especially when something is amiss, which is why agency leaders must be mindful of their department’s standing.
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