Ep 350: Putting A Pin In Efficiency

Market Proof Marketing: Home Builder Marketing Insights

The team celebrates Episode 350 of the Market Proof Marketing podcast! The theme of this episode hosted by Kevin Oakley, Julie Jarnagin and Andrew Peek is efficiency... but it's not what you might be thinking! Instead, Kevin argues that he doesn't understand the urge to push efficiency in the sales process at this time in the market, when potential homeowners want to feel like anything but an efficiency. Also discussed in this episode is Pinterest (is Gen Z just beginning to act old?), and some interesting case studies centered around realtors and market trends.

Story Time (01:38)

• Julie recalls a recent conversation with a builder about how websites used to cater to a user's first time visiting, but with the journey expanding in today's market, she highlights the importance of speaking to repeat customers on your site, too.
• Andrew helped take on some tasks for a team member that was out of office and found it insightful to view processes through another's eyes.
• Kevin posted a squirrel GIF about problem solving, and was surprised by just how many people related to it! In fact, one builder even put the idea on a Yeti mug as a reminder for problem-solving. He had a wonderful time recently on a long call with a builder brainstorming and positively approaching issues.

In The News (25:27)

• Burned By Boom: Austin's Builders in the Hot Seat (https://www.parcllabs.com)
• Meritage Buyer Resources (https://www.meritagehomes.com)
• 'One of the first places I go': Gen Z is finding brands via Pinterest (https://www.modernretail.co)
• Broad match keywords: When to test and when to avoid (https://searchengineland.com)

Things We Love - Things We Hate (50:47)

• Julie's kiddos are back in school, and all of the parents out there know that that can be a love-hate!
• Andrew is on Season 4 of Game of Thrones (arguably for Kevin where it peaks!), and is dialed in.
• Kevin is watching Big Brother with his family and notes a realtor on the show whose bad behavior has tarnished her reputation professionally -- an interesting idea that you can't go on a show where the whole point is to backstab and lie, and not tarnish your brand. You are who you are all of the time!

Market Proof Marketing · Ep 350: Putting A Pin In Efficiency

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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