Ep 351: Consumers Gonna Consume

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley is joined by Julie Jarnagin and Andrew Peek for Episode #351! We share some exciting news this episode -- Do You Convert is Hiring! The team reminisces on Julie's first interview and podcast episode, and Kevin brings up a good analogy from the filming of The Mighty Ducks. Andrew gives you a great rundown of Reddit and what to expect there on the platform's growth, and Kevin reminds us - "consumers gonna consume."

Story Time (05:43)

• Julie shares her running journey, and how while it isn't easy, it's worth it. She relates it to builder messaging on websites, and how promising "easy" isn't the greatest strategy. Instead, how do we lean into the "worth it" messaging.
• Andrew talks the Dunning-Kruger effect, and the dangers of making incorrect assumptions with high levels of confidence
• We have a first for Kevin... no story time this week!

In The News (23:33)

• Who'll Be First Movers Among Homebuilders In New Commission Regime? (https://www.thebuildersdaily.com)
• The US Government Just Banned Fake AI-Generated Reviews (https://futurism.com)
• Five key signs that Reddit is getting ready to launch its own search ads business (https://digiday.com)

Question of the Week (48:08):

"Will there be a shift toward having a single manager (VP of Marketing and Sales) in our industry rather than having two department heads reporting to a CEO?"

• Differences in management styles
• Trends we've seen over the years
• The answer depends heavily on the person, and the builder

Things We Love - Things We Hate (55:06)

• Kevin references the book In This Economy? by Kyla Scanlon, and a recent post by the author discussing home insurance.
• Julie watched a documentary titled Mountain Queen on Netflix. And Kevin suggests watching age-appropriate comedy shows with your kids.
• Andrew's current favorite is a spin-mop vacuum, which has worked wonders on his flooring.

Market Proof Marketing · Ep 351: Consumers Gonna Consume

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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