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Episode 19 - Digital Marketing: Science or Art?
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"Investment you make in marketing should have a return on that investment" believes @Robin Auld, today's guest on #theBigLift podcast. Robin, former Marketing & Sales Director at Domino's, prides himself in delivering best of class marketing consultancy to a whole range of top brands, and he sustains that marketing is a science with its main success criteria being commercial ROI. Listen to the full version and get fresh insights into the world of marketing leadership and consultancy.
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