015: Get Buyers Flowing Into Your Low Ticket Membership Site With Little $7 Products

Membership Site Podcast: Passive Income, Online Business

Sponsor: Membership Cube

Break down big goals into manageable chunks.
Disrupt the marketplace. Do something helpful that gets you to stand out.
Speed to implementation: get it done this month, not in 6 months.

Strategy

• Don’t start with $7. Pull a piece out of your $97 or $197 product. 20 page PDF, 1 hour video, software tool or calculator
• Reasons to go low ticket: get the buying juices flowing, build a buyer’s list by undercutting the market, recycle all those low ticket sales into your ad budget
• Recruit buyers into affiliates to make it viral: offer 100% if possible (JVZoo) or the highest possible commission (Clickbank), even 110% or 150% if you have the accounting for it

Implementation

• Reasons to use Wishlist Member: you control it (self hosted), easy installation (one WordPress plugin), connects to most autoresponder and shopping carts. Little things like it asks for registration after payment. Levels instead of “products” or “packages.”
• Extra level, after login page (upsell with payment button and “no thanks” link), priorities on levels, link to become an affiliate
• Affiliate tools: banner ads, swipe copy. Call or email affiliates. Training materials. Automatic email reminders. Know your numbers, especially conversion rate.

Closing Thoughts

• Beware of offering it all “peacemeal”: only create a few front-end products
• $7 bump: keep walking the price up (while promoting it) if you get bored
• Don’t sell a $7 report on how to make money selling $7 reports
• Don’t fall in love with the number 7. Solve a real need in the marketplace.