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The Business Case for CSR
Manage episode 156752484 series 1199031
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Every firm is doing something to give back to the community. But not many firms are capitalizing on that from a marketing and branding perspective - which is a huge missed opportunity! Marketers must realize the business case for corporate social responsibility (CSR).
On this week's episode, we chat with Katie Garrett, Account Director at Rep Equity about the value of CSR to your organization and engaging employees, and how to market cause work without patting yourself on the back.
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