It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#10: Why Great CX is Personalized, Responsive, and Trustworthy (Kristen Craft, Ovia Health)
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For this episode, we're talking all things customer experience with Kristen Craft, VP of Marketing and Business Development at Ovia Health - the leading maternity benefits program. Kristen has over a decade of experience working for companies like Kaplan, The Parthenon Group, Transparent Language, Wistia, and now Ovia Health. Kristen received her BA from Brown, her Masters in education from Harvard University, and her MBA from MIT Sloan. Today we cover all things customer experience and how her and her team at Ovia Health always make their decisions with the customer in mind. I loved this conversation and found it very actionable. So as always, grab a pen, grab some paper, and without any further ado, please welcome, Kristen Craft. Kristen Craft: https://twitter.com/thecrafty Ovia Health: http://oviahealth.ovuline.com/
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Manage episode 176762185 series 1393299
Content provided by In The Know - A Customer Experience Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by In The Know - A Customer Experience Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For this episode, we're talking all things customer experience with Kristen Craft, VP of Marketing and Business Development at Ovia Health - the leading maternity benefits program. Kristen has over a decade of experience working for companies like Kaplan, The Parthenon Group, Transparent Language, Wistia, and now Ovia Health. Kristen received her BA from Brown, her Masters in education from Harvard University, and her MBA from MIT Sloan. Today we cover all things customer experience and how her and her team at Ovia Health always make their decisions with the customer in mind. I loved this conversation and found it very actionable. So as always, grab a pen, grab some paper, and without any further ado, please welcome, Kristen Craft. Kristen Craft: https://twitter.com/thecrafty Ovia Health: http://oviahealth.ovuline.com/
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Similar to In The Know - A Dispatch Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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