75 – Work Less Make More, with James Schramko

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Is your business leaving you feeling tired and overwhelmed? If so, you’re not alone. “So busy I can barely sit down” seems to be the default setting for most business owners. But, imagine if you could work LESS and make MORE. Imagine having a highly functioning team, a great marketing system, a community of people who buy from you again and again, powerful systems that work even when you’re not in the office and a lifestyle that gives you plenty of spare time.

A pipe dream?

In this epsiode our guest, James Schramko, shares how this became a reality for him and how you can do it too. Hot on the heels of the release of his NEW book “Work Less, Make More” we chat with James about the keys to creating a business that gives you the leverage to the live you love.

Also included in this episode is a bonus gift – the Work Less Make More Book Preview with James Schramko. And you can find that over at www.herbusiness.com/workless

Listen to this episode to hear more about:

• The difference between being effective and being productive
• How you can harness the power of routine to actually get you out of the rut (rather than in it)
• The first (surprising) step you need to take when building a team
• How to grow a team even if you’re still finding your feet financially
• Why “getting emotional” can win you business and help you stand out from the competition
• The FLAW James sees in the funnel model where you ascend people through a series of progressively higher value sales (and why you want to think of it more like a “Chocolate Wheel” than an “Ascension Model”)
• What leverage REALLY is and how to get more of it
• The role compromise plays in business and why the level of compromise you’re willing to accept will directly determine your level of success in business
• Why you need to add a “chooser” to your website – pronto!
• Why the key benchmark you will ever need is to benchmark yourself
• How to train your team
• The secret ingredients in an offer that converts

Also mentioned in this episode:

• Work Less Make More Book Preview with James Schramko www.herbusiness.com/workless
• Jennifer Lim – Australian Artist and Content Sells Listener: https://jenniferlimart.com/
• HerBusiness REACH Retreat - https://herbusiness.com/learn-item/the-reach-retreat/
• Johari Window - https://en.wikipedia.org/wiki/Johari_window
• Peter Drucker - https://en.wikipedia.org/wiki/Peter_Drucker
• Superfast Business Online Coaching - https://www.superfastbusiness.com/
• Silver Circle Coaching Group https://www.silvercircle.com/