BNR 183: Is it time to try something new?

Brand Newsroom

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How do we encourage our clients and managers to be bolder, to think bigger, to invest more?

People often come to us because their marketing isn’t working and they want to try something new. We do all the thinking, plan out the creative, they love it, but when the crunch comes they go back to doing the same old things they’ve always done.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes

Here are some key take-outs:

The way you’ve always done marketing and PR is disappearing. Businesses need to move rapidly with their media and marketing, to capitalise on opportunities
You need diversity in your marketing team. You don’t want everyone to look the same and think the same. You need people who think about things in different ways and come from different angles
Experimentation is key. It helps you discover new things that work. It’s time to take a few risks
Be agile enough to be responsive
Do it little by little. You don’t have to scare the client or the boss. Bring them along for the journey
Show them the proof in the pudding.

On My Desk

Sarah recommended Pam Didner’s Content Audit templates
Nic mentioned the Genius Scan app
James recommended the Guardian’s Our Wide Brown Land

Links you might need

Here’s that article James mentioned which talks about making marketing a weekly task
Here’s where you can support James’s Ride for Youth
Please vote for Brand Newsroom in the Australia Podcast Awards!

237 episodes

#Contentmarketing #Media #Publicrelations #Australia Marketing #Business News #Australia #Dan Hatch #Hosted by James Lush #Nic Hayes #Marketing #Business #News #Sarah Mitchell #Brand #Communication