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BNR 183: Is it time to try something new?

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Manage episode 200649969 series 1518173
Content provided by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do we encourage our clients and managers to be bolder, to think bigger, to invest more?

People often come to us because their marketing isn’t working and they want to try something new. We do all the thinking, plan out the creative, they love it, but when the crunch comes they go back to doing the same old things they’ve always done.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes

Here are some key take-outs:

  • The way you’ve always done marketing and PR is disappearing. Businesses need to move rapidly with their media and marketing, to capitalise on opportunities
  • You need diversity in your marketing team. You don’t want everyone to look the same and think the same. You need people who think about things in different ways and come from different angles
  • Experimentation is key. It helps you discover new things that work. It’s time to take a few risks
  • Be agile enough to be responsive
  • Do it little by little. You don’t have to scare the client or the boss. Bring them along for the journey
  • Show them the proof in the pudding.

On My Desk

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  continue reading

237 episodes

Artwork

BNR 183: Is it time to try something new?

Brand Newsroom

156 subscribers

published

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Archived series ("Inactive feed" status)

When? This feed was archived on December 04, 2021 00:14 (3y ago). Last successful fetch was on December 18, 2019 17:06 (5y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 200649969 series 1518173
Content provided by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do we encourage our clients and managers to be bolder, to think bigger, to invest more?

People often come to us because their marketing isn’t working and they want to try something new. We do all the thinking, plan out the creative, they love it, but when the crunch comes they go back to doing the same old things they’ve always done.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes

Here are some key take-outs:

  • The way you’ve always done marketing and PR is disappearing. Businesses need to move rapidly with their media and marketing, to capitalise on opportunities
  • You need diversity in your marketing team. You don’t want everyone to look the same and think the same. You need people who think about things in different ways and come from different angles
  • Experimentation is key. It helps you discover new things that work. It’s time to take a few risks
  • Be agile enough to be responsive
  • Do it little by little. You don’t have to scare the client or the boss. Bring them along for the journey
  • Show them the proof in the pudding.

On My Desk

Links you might need

  continue reading

237 episodes

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