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BNR 185: The Power of Nostalgia in Marketing
Archived series ("Inactive feed" status)
When? This feed was archived on December 04, 2021 00:14 (). Last successful fetch was on December 18, 2019 17:06 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 201823798 series 1518173
The gang talks about nostalgia and the power of reinventing the past and using it in the marketing of today. It’s everywhere at the moment and, interestingly, it seems to work particularly well with Millennials. Why is nostalgia so powerful? And how do we harness it, even if we’re not a 50 or 100-year-old brand?
On My Desk- Bullet point.
Links you might need
- Here’s the TAB ad Nic mentioned
- This is the Coca Cola ad Sarah felt nostalgic about
- And here’s one of the PG Tips chimps ads James mentioned
- Here’s an article on nostalgia in marketing
- Nostalgia is particularly effective for talking to Millennials.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on December 04, 2021 00:14 (). Last successful fetch was on December 18, 2019 17:06 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 201823798 series 1518173
The gang talks about nostalgia and the power of reinventing the past and using it in the marketing of today. It’s everywhere at the moment and, interestingly, it seems to work particularly well with Millennials. Why is nostalgia so powerful? And how do we harness it, even if we’re not a 50 or 100-year-old brand?
On My Desk- Bullet point.
Links you might need
- Here’s the TAB ad Nic mentioned
- This is the Coca Cola ad Sarah felt nostalgic about
- And here’s one of the PG Tips chimps ads James mentioned
- Here’s an article on nostalgia in marketing
- Nostalgia is particularly effective for talking to Millennials.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
All episodes
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