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#087: Offline Data in an Online World with James Fogelberg

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Manage episode 204026110 series 62283
Content provided by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you have a smartphone nearby and you are not wearing a foil hat, chances are that some brand somewhere -- and probably several brands in many places -- know where you are. Is that creepy? Maybe. It's likely removing a few taps when you check what the weather will be like tomorrow, and there might just be a coupon for a discounted hamburger just waiting to pop up when you get near your favorite QSR around lunchtime! In this episode, James Fogelberg from Landmarks ID joins the gang to discuss the ins and outs of using the ubiquity of mobile to the advantage of both brands and consumers.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

  continue reading

264 episodes

Artwork
iconShare
 
Manage episode 204026110 series 62283
Content provided by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you have a smartphone nearby and you are not wearing a foil hat, chances are that some brand somewhere -- and probably several brands in many places -- know where you are. Is that creepy? Maybe. It's likely removing a few taps when you check what the weather will be like tomorrow, and there might just be a coupon for a discounted hamburger just waiting to pop up when you get near your favorite QSR around lunchtime! In this episode, James Fogelberg from Landmarks ID joins the gang to discuss the ins and outs of using the ubiquity of mobile to the advantage of both brands and consumers.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

  continue reading

264 episodes

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