Episode 109: Mastering Google Analytics with Jeff Sauer

UI Breakfast: UI/UX Design and Product Strategy

According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.

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Show Notes

• Jeffalytics — Jeff's consulting & training company
• Google Analytics Certification Course — Jeff's premium GA program
• Quill Engage — a tool for sending GA reports
• Google Data Studio — Google's dashboard service
• Tiny Reminder, RightMessage — examples of products with low level of awareness
• Jeffalytics YouTube channel and blog — Jeff's free resources on the topic
• MEASURESCHOOL, Simo Ahava's blog, Analytics Mania, Optimize Smart — other great blogs on analytics
• Sign up for Jeff's free Analytics Mini-Course
• Follow Jeff on Twitter: @jeffsauer

Today's Sponsor

This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.

Interested in sponsoring an episode? Learn more here.

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