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BNR 208: Justin Kirby on the role of Content (with a capital C)
Archived series ("Inactive feed" status)
When? This feed was archived on December 04, 2021 00:14 (). Last successful fetch was on December 18, 2019 17:06 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 216192143 series 1518173
What if content marketing isn’t the solution we believe it is?
What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing?
Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions.
On My Desk
- Sarah recommended the Nulon Born This Way video series
- Justin recommended a graphic by Matt Allison. You can find it here.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on December 04, 2021 00:14 (). Last successful fetch was on December 18, 2019 17:06 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 216192143 series 1518173
What if content marketing isn’t the solution we believe it is?
What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing?
Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions.
On My Desk
- Sarah recommended the Nulon Born This Way video series
- Justin recommended a graphic by Matt Allison. You can find it here.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
All episodes
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