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The IABC EMENA Podcast with Siemens' Ophelie Janus on Creating an Employee Social Advocacy Program
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Manage episode 216451678 series 2421265
Content provided by IABC EMENA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IABC EMENA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the IABC EMENA podcast we talk to Ophelie Janus, the head of MarCom and digital communication for the Middle East at Siemens. Ophelie shares a remarkable case study of how she and the comms team in the Middle East have built an employee social advocacy program that has managed to reach over 23 million people. Have a listen to Ophelie as she describes how Siemens has engaged with employees to raise brand awareness with amazing results.
…
continue reading
88 episodes
MP3•Episode home
Manage episode 216451678 series 2421265
Content provided by IABC EMENA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IABC EMENA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the IABC EMENA podcast we talk to Ophelie Janus, the head of MarCom and digital communication for the Middle East at Siemens. Ophelie shares a remarkable case study of how she and the comms team in the Middle East have built an employee social advocacy program that has managed to reach over 23 million people. Have a listen to Ophelie as she describes how Siemens has engaged with employees to raise brand awareness with amazing results.
…
continue reading
88 episodes
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