Episode 32 - Top 10 Takeaways from Content & Commerce with Russ Henneberry from Digital Marketer

eCommerce Evolution

If you want to up your eComm game then you have to be paying attention to leading eComm brands and eComm marketers. I just got back from speaking at the 2017 Content & Commerce Summit put on by Digital Marketer. I had the privilege of "sharing the stage" with top brands like Casper.com, Chegg.com, Racked.com, Fossil Watches and more! I got so much from the event that I wanted to share some of the most impactful takeaways with you. So I invited my friend, and the director of content at Digital Marketer, Russ Henneberry on the show for us to each share our top 5 takeaways from the event…. Here's a quick look at what we cover: - How Chegg.com not only survived, but thrived after Amazon came after them directly. Most experts considered it was game over, but not Chegg. - The actual business that Casper considers themselves in and how you can learn from their content marketing. - How you can beat Amazon at Customer-centricity. - The BOTS are coming! How BOTS are impacting advertisers on both Google and Amazon - Facebook Messenger Ad tips from Ezra Firestone - How Fossil Watches leverages the long tail and how you're likely leaving money on the table - Plus much more!