The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
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BNR 214: The Content Marketing Institute’s B2B Benchmarks Report 2019
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Manage episode 219056259 series 1518173
Content provided by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report.
The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled.
On My Desk- Sarah suggested brands using email personalisation and automation do so carefully and make sure they’re sending something worthwhile
- Nic recommended exploiting content-hungry traditional media outlets (like Channel 95 in Australia) and providing content to fill the space available
- James talked about a BBC Business Daily podcast about how bots are being used to spark debate and dissent on social media.
- Here’s the full Content Marketing Institute’s B2B Benchmarks, Budgets and Trends Report 2019
- And here’s the blog post on Donald Trump bots, by Rand Fishkin.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
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Archived series ("Inactive feed" status)
When?
This feed was archived on December 04, 2021 00:14 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 219056259 series 1518173
Content provided by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report.
The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled.
On My Desk- Sarah suggested brands using email personalisation and automation do so carefully and make sure they’re sending something worthwhile
- Nic recommended exploiting content-hungry traditional media outlets (like Channel 95 in Australia) and providing content to fill the space available
- James talked about a BBC Business Daily podcast about how bots are being used to spark debate and dissent on social media.
- Here’s the full Content Marketing Institute’s B2B Benchmarks, Budgets and Trends Report 2019
- And here’s the blog post on Donald Trump bots, by Rand Fishkin.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
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Similar to Brand Newsroom
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
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continue reading
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continue reading
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…
continue reading
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continue reading
The economy and the markets are "under surveillance" as we cover the latest in finance, economics and investment. Listen to Jonathan Ferro, Lisa Abramowicz and Annmarie Hordern for the top interviews from Bloomberg Surveillance Television. And join Tom Keene and Paul Sweeney for the best conversations from Bloomberg Surveillance Radio. Watch Surveillance TV LIVE each mornings: http://bit.ly/3P7nstQ. Watch Surveillance Radio LIVE weekday mornings: http://bit.ly/3vTiACF.
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continue reading
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Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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