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Marketing Live - The Path to a New Brand Story: Sweet Briar College
Manage episode 222339310 series 2361471
Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.
300 episodes
Manage episode 222339310 series 2361471
Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.
300 episodes
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