#103: Customer Data Platforms Revisited with Todd Belcher from CDP Resource

The Analytics Power Hour

Content provided by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

6y ago 53:29

MP3•Episode home

What's the hot new technology of 2018? AI? Deep Learning? Pole-dancing robots? Maybe. Or, maybe it's customer data platforms (CDPs) -- a topic we actually covered way back in January 2017 on episode #053 with Todd Belcher, who, at the time, was with CDP provider BlueConic. Since then, Todd left BlueConic to start CDP Resource, which is, well, a resource for companies looking to select, implement, and maintain a CDP. We asked Todd to come back on the show to give us the rundown on how there is now -- finally -- clarity, consolidation, and maturity in the space, as all of the providers have aligned around a common definition of what a CDP is, what it does, and how it should do it. Alas! The space isn't even remotely there yet! We have yet to even reach the peak of inflated expectations! Which was probably why it was such an informative discussion.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

264 episodes

#Digital Marketing #Tech #Digitalanalytics #Mobileanalytics #Socialmediaanalytics #Webanalytics #MBA #Tim Wilson #Michael Helbling #Moe Kiss #Business #Marketing #Julie Hoyer #Industries #Dashboard #Report