Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
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Episode 127: Content Strategy with Chris Huylebroeck
Manage episode 223391852 series 1402029
Content provided by Jane Portman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jane Portman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Episode 118: Customer Top Tasks with Gerry McGovern
- Content Modelling: A Master Skill — an article by Rachel Lovinger
- Wine, Content, and Domain Models — an article by Michael Andrews
- Tree testing — a Wikipedia article
- Internet Architects — a company where Chris currently works
- Follow Chris on LinkedIn
- Follow Chris on Twitter: @cHuylebroeck
Today's Sponsor
This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at balsamiq.cloud.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
354 episodes
Share
Manage episode 223391852 series 1402029
Content provided by Jane Portman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jane Portman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Episode 118: Customer Top Tasks with Gerry McGovern
- Content Modelling: A Master Skill — an article by Rachel Lovinger
- Wine, Content, and Domain Models — an article by Michael Andrews
- Tree testing — a Wikipedia article
- Internet Architects — a company where Chris currently works
- Follow Chris on LinkedIn
- Follow Chris on Twitter: @cHuylebroeck
Today's Sponsor
This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at balsamiq.cloud.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
354 episodes
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Similar to UI Breakfast: UI/UX Design and Product Strategy
Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
…
continue reading
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continue reading
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continue reading
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continue reading
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Go offline with the Player FM app!
