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Ep. 21 - Achieving Organizational and Cultural Alignment w/ Jen Jacober
Manage episode 225748572 series 1949009
This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups.
In our conversation we discuss:
How cultural and organizational misalignment are related
Who should own aligning Sales and Marketing for it to stick in the organization
How misalignment between Sales and Marketing began in the first place
The best way to start an alignment effort to set yourself up for long-term success
Additional Resources:
Everchanges - Jen’s company
Connect with Jen on LinkedIn or Twitter
LIKE THE PODCAST? LEAVE A 5-STAR REVIEW ON ITUNES TO HELP IT GROW!Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS
45 episodes
Manage episode 225748572 series 1949009
This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups.
In our conversation we discuss:
How cultural and organizational misalignment are related
Who should own aligning Sales and Marketing for it to stick in the organization
How misalignment between Sales and Marketing began in the first place
The best way to start an alignment effort to set yourself up for long-term success
Additional Resources:
Everchanges - Jen’s company
Connect with Jen on LinkedIn or Twitter
LIKE THE PODCAST? LEAVE A 5-STAR REVIEW ON ITUNES TO HELP IT GROW!Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS
45 episodes
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