The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Ep. 21 - Achieving Organizational and Cultural Alignment w/ Jen Jacober
Manage episode 225748572 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups.
In our conversation we discuss:
How cultural and organizational misalignment are related
Who should own aligning Sales and Marketing for it to stick in the organization
How misalignment between Sales and Marketing began in the first place
The best way to start an alignment effort to set yourself up for long-term success
Additional Resources:
Everchanges - Jen’s company
Connect with Jen on LinkedIn or Twitter
LIKE THE PODCAST? LEAVE A 5-STAR REVIEW ON ITUNES TO HELP IT GROW!Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS
45 episodes
Share
Manage episode 225748572 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups.
In our conversation we discuss:
How cultural and organizational misalignment are related
Who should own aligning Sales and Marketing for it to stick in the organization
How misalignment between Sales and Marketing began in the first place
The best way to start an alignment effort to set yourself up for long-term success
Additional Resources:
Everchanges - Jen’s company
Connect with Jen on LinkedIn or Twitter
LIKE THE PODCAST? LEAVE A 5-STAR REVIEW ON ITUNES TO HELP IT GROW!Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS
45 episodes
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Similar to The Alignment Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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continue reading
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…
continue reading
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