Ep. 21 - Achieving Organizational and Cultural Alignment w/ Jen Jacober

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By Jeff Davis. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups.

In our conversation we discuss:

  • How cultural and organizational misalignment are related

  • Who should own aligning Sales and Marketing for it to stick in the organization

  • How misalignment between Sales and Marketing began in the first place

  • The best way to start an alignment effort to set yourself up for long-term success

Additional Resources:

Everchanges - Jen’s company

Connect with Jen on LinkedIn or Twitter

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Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS

46 episodes