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What Makes Real People Care About Your Social Media
Manage episode 225890200 series 1447297
Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- 05:50 - How SocialMedia.org went from being the “Blog Council” to being an all around community for social media professionals
- 09:14 - Why a good social media community requires management
- 16:19 - Why deep social media communities need face to face interaction
- 17:36 - How SocialMedia.org has evolved as social media has drawn larger budgets and more focus from corporations
- 21:39 - How the ethics of advertising has evolved with social media
- 24:53 - Why social media and word of mouth are not the same thing
- 29:44 - Why story is so crucial when the quality gap has been narrowed between competing products
Resources
- Find out more about SocialMedia.org here.
- Get the new State of Marketing Report from Salesforce here.
- See the BreadBot from Wilkinson Baking Company here
Visit SocialPros.com for more insights from your favorite social media marketers.
587 episodes
Manage episode 225890200 series 1447297
Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- 05:50 - How SocialMedia.org went from being the “Blog Council” to being an all around community for social media professionals
- 09:14 - Why a good social media community requires management
- 16:19 - Why deep social media communities need face to face interaction
- 17:36 - How SocialMedia.org has evolved as social media has drawn larger budgets and more focus from corporations
- 21:39 - How the ethics of advertising has evolved with social media
- 24:53 - Why social media and word of mouth are not the same thing
- 29:44 - Why story is so crucial when the quality gap has been narrowed between competing products
Resources
- Find out more about SocialMedia.org here.
- Get the new State of Marketing Report from Salesforce here.
- See the BreadBot from Wilkinson Baking Company here
Visit SocialPros.com for more insights from your favorite social media marketers.
587 episodes
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