Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

UI Breakfast: UI/UX Design and Product Strategy

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

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Show Notes

• Sherlock — Derek's product we're talking about
• Userlist.io — Jane's SaaS product
• Clearbit — a tool for enriching customer data
• ProductLed — a resource by Wes Bush on product-led growth
• Notes from Baker St. — Sherlock's blog on product engagement
• Follow Derek on Medium
• Follow Derek on Twitter: @dskaletsky

Today's Sponsor

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