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My #1 biggest mistake as a new business owner (& how you can avoid it!)

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When? This feed was archived on April 28, 2020 21:06 (4+ y ago). Last successful fetch was on January 31, 2020 13:24 (4+ y ago)

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Manage episode 247672550 series 2431059
Content provided by Ashley Vogler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Vogler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When I first announced to my family that I was going to open my own gym back in 2017, my grandfather asked me: “Have you done market research to make sure this is a viable business idea?” I remember just looking at him like a deer in the headlights wondering: How much money does he think I have?? When I thought about market research, I pictured a scene straight out of Mad men: Me sitting behind a one-way mirror watching someone in a suit interview people under florescent lights around a conference table.

This misconception was costly. Because of it, I spent years creating products and services that I thought sounded great, but that not enough people wanted to buy. Failing to do market research cost me many thousands of dollars in overhead costs, buying totally pointless Facebook and print ads. I want to make sure that it doesn’t cost you as well! In this week’s solo episode, I talk about:

  • How I overcame my misconceptions I had about market research
  • My super quick and simple market research method
  • And how to use the info you gathered in these interviews to determine what you sell & how to talk about it!

Subscribe & Review on iTunes

Are you subscribed to this show? If you’re not, I’d definitely encourage you to do that today. If you’re not, you might miss out on bonus episodes that could be exactly what you need to listen to to reach your business goals. I don’t want you to miss out!

And if you’re feeling extra generous, it would be a tremendous help if you left a review on iTunes. Reviews help more people to be able to find the show & I love reading each and every one of them. Just select “Ratings and Reviews” and “Write a Review” and let me know what you like best about the podcast! You’re a rockstar, thank you!

Links mentioned in this episode:

  continue reading

35 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 28, 2020 21:06 (4+ y ago). Last successful fetch was on January 31, 2020 13:24 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 247672550 series 2431059
Content provided by Ashley Vogler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Vogler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When I first announced to my family that I was going to open my own gym back in 2017, my grandfather asked me: “Have you done market research to make sure this is a viable business idea?” I remember just looking at him like a deer in the headlights wondering: How much money does he think I have?? When I thought about market research, I pictured a scene straight out of Mad men: Me sitting behind a one-way mirror watching someone in a suit interview people under florescent lights around a conference table.

This misconception was costly. Because of it, I spent years creating products and services that I thought sounded great, but that not enough people wanted to buy. Failing to do market research cost me many thousands of dollars in overhead costs, buying totally pointless Facebook and print ads. I want to make sure that it doesn’t cost you as well! In this week’s solo episode, I talk about:

  • How I overcame my misconceptions I had about market research
  • My super quick and simple market research method
  • And how to use the info you gathered in these interviews to determine what you sell & how to talk about it!

Subscribe & Review on iTunes

Are you subscribed to this show? If you’re not, I’d definitely encourage you to do that today. If you’re not, you might miss out on bonus episodes that could be exactly what you need to listen to to reach your business goals. I don’t want you to miss out!

And if you’re feeling extra generous, it would be a tremendous help if you left a review on iTunes. Reviews help more people to be able to find the show & I love reading each and every one of them. Just select “Ratings and Reviews” and “Write a Review” and let me know what you like best about the podcast! You’re a rockstar, thank you!

Links mentioned in this episode:

  continue reading

35 episodes

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