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Yelp SVP Marketing Dan Kimball on Fueling an Organic Review Engine

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Manage episode 248193678 series 2457275
Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's episode, I'm joined by Yelp's SVP of Marketing Dan Kimball for a discussion on how the ruler of online reviews continues to move forward as an organic engine helping small businesses grow.

Today, you'll learn:

  • Dan's journey to Yelp, and reflections on his first year at the company
  • How Dan defines authenticity
  • How Yelp's "elites" bring credibility to the platform through their curation of local communities
  • Dan's vision for how Yelp can feature small businesses in its own marketing
  • Dan's outlook on Yelp over the next year
  • Advice on how to build an authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

  continue reading

123 episodes

Artwork
iconShare
 
Manage episode 248193678 series 2457275
Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's episode, I'm joined by Yelp's SVP of Marketing Dan Kimball for a discussion on how the ruler of online reviews continues to move forward as an organic engine helping small businesses grow.

Today, you'll learn:

  • Dan's journey to Yelp, and reflections on his first year at the company
  • How Dan defines authenticity
  • How Yelp's "elites" bring credibility to the platform through their curation of local communities
  • Dan's vision for how Yelp can feature small businesses in its own marketing
  • Dan's outlook on Yelp over the next year
  • Advice on how to build an authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

  continue reading

123 episodes

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