Best AEC Marketing Strategies Podcasts (2024)

1
Leading Design-Build Pursuits 49:53

3d ago49:53

49:53

The Progressive Design-Build (PDB) delivery method has been growing in popularity since it was introduced in the 90s. With more public agencies opting for "best value" over "low bid" for certain types of projects, PDB has become a go-to tool for state agencies, hospitals, K-12, and higher education procurement. The selection process, which often in…

1
Lessons from marketing a legacy construction firm on its 100th anniversary 34:30

10d ago34:30

34:30

Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana Galvin Lancour leads Barton Malow’s centennial marketing campaign, she joins us to discuss the challenges and opportunities in marketing a legacy construction firm with deep community roots. In this episode of Spill the Ink, M…

1
Mastering Recruitment in the Design Industry: Strategies and Insights 49:00

16d ago49:00

49:00

Mastering Recruitment in the Design Industry: Strategies and Insights "Being progressive and open-minded in how you define the roles that you need is critical to successful recruiting." Jeremy Clarke About the Guest: Jeremy Clarke: Jeremy Clarke is the Director of Recruiting and Retention at Zweig Group. He boasts a rich background as a combat vete…

1
Design Strategies for A3 Proposals 45:30

18d ago45:30

45:30

We can thank Toyota for many innovations including honing LEAN process and establishing the "A3" approach to problem-solving. A3's structured way of presenting information concisely now shows up across all industries -- including AEC. Over the last two decades, the A3 proposal format has grown in popularity and quickly became a hot design challenge…

1
What non-attorney CEOs bring to law firm operations 27:09

26d ago27:09

27:09

It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do wonders for streamlining operations, enhancing the client experience and strengthening team culture. But it’s not without its challenges — as our guest discovered when he built a law firm from the ground up (with the help of a team of attorneys) …

1
Exploring The Knowledge Management Evolution in AEC with Christopher Parsons 49:24

1M ago49:24

49:24

Exploring The Knowledge Management Evolution in AEC with Christopher Parsons "What was the most important opportunity? And we heard two things. We heard learning management...and AI." Christopher Parsons About the Guest: Christopher Parsons is the founder and CEO of Knowledge Architecture, a firm based in San Francisco specializing in knowledge man…

1
Marketing Trends that Establish Authenticity 56:31

1M ago56:31

56:31

Building a brand that authentically reflects the values, expertise, and people in your firm is job #1 for a professional services marketer. Episode 58 of The Shortlist welcomes back Marketing Strategist, Grace Takehara, and Digital Marketing Strategist, Kyle Davis, to discuss some of the trends they're seeing and how (or how not) they provide oppor…

1
Making of "The Wildcards" 1:03:20

2M ago1:03:20

1:03:20

Most AEC marketers' plates are filled with essential initiatives; developing responses to RFPs and RFQs or creating promotional content for websites, social media, and databases. While those projects are critical to keeping business humming, every once in a while we get the chance to work on a big, collaborative, creative project. It's those rare m…

1
The Adaptable Approach: Insights from a Seasoned Engineering President with Josh Fowler 44:05

2M ago44:05

44:05

Adapting to the Future: Josh Fowler on Leadership, AI, and Engineering Excellence in the Palmetto State "You really need to work on building your network and working your network because you never know what kind of doors are going to be open for you." Josh Fowler About the Show Josh Fowler, President of Davis & Floyd, a multi-disciplinary civil eng…

1
Marketing analytics, photography and a people-centric strategy 19:54

2M ago19:54

19:54

Michael Mantese brought a fresh perspective to Eskew Dumez Ripple, a nationally recognized architecture firm, when he joined in 2017. Coming from a New York City digital marketing and advertising agency, he brought a data-driven, people-centric approach to the firm’s marketing and content creation strategies. As marketing director, he leads the fir…

1
Bonus - Mea Culpa from Randy Wilburn on May 17th, 2024 2:26

2M ago2:26

2:26

We had a little glitch in the matrix yesterday evening and we dropped an episode that is actually not part of the Zweig Letter Podcast. We apologize for any confusion that this caused. First time in 8 years this has happened to us. The good thing is that the topic of the other podcast is totally germane to the Design Industry space so there is that…

1
Brand and Client Perception Surveys 1:00:22

2M ago1:00:22

1:00:22

"How did we do?" It's a question that often remains unasked but holds vital importance. Without periodic touchpoints to gather candid performance feedback, strong relationships and potential repeat work can slip through our fingers. But how do we solicit honest feedback without things getting awkward? How do we select the right questions and delive…

1
Small Design Firms Face Challenges in Talent Acquisition and Consolidation 46:54

2M ago46:54

46:54

Small Design Firms Face Challenges in Talent Acquisition and Consolidation "The dynamic shift since post-COVID has started an all-out war on talent. Smaller firms like ours... we're getting marginalized trying to acquire that talent and to hold on to it." Scott Erricson About the Show Scott Erricson is a principal and the founding owner of e2 Engin…

1
Mental health in law: Strategies for firm leaders 18:10

2M ago18:10

18:10

Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high as the legal industry continues fighting for ground in the battle against mental health and well-being issues. This Mental Health Awareness Month and Well-Being in Law Week, we’ve invited well-being consultant Tara Antonipillai to discuss …

1
Focusing on Team Strengths 50:11

3M ago50:11

50:11

From astrology to the Myers-Briggs Type Indicator (MBTI), personality theories offer introspection and insights to deepen our understanding of others. We all recognize that marketing is a collaborative effort, encompassing strategic planning to interview coaching. The beauty of being part of a team lies in having a diverse array of perspectives, ex…

1
Architecture marketer spotlight: Benefits of niche marketing for architecture firms 21:34

3M ago21:34

21:34

Soon after starting as an intern architect, Heather Blazi realized the job didn’t spark joy quite the way she imagined while watching HGTV as a kid. So she adjusted her path. Today, she’s the marketing director at Pfluger Architects, a design firm specializing in the education market. Heather joins us to discuss owning your niche, market expansion …

1
What Marketers Want Leadership to Know 46:50

3M ago46:50

46:50

Marketing departments have the best chance of success when they receive clear communication from company leadership. Whether that's insights (or input!) into the firm's strategic plan, having a voice throughout the pursuit process, or being respected as subject matter experts in marketing, AEC organizations can accomplish more by making simple adju…

1
Luke Carothers on the Exciting Stories and Projects in the AEC Industry 33:05

3M ago33:05

33:05

Luke Carothers on the Exciting Stories and Projects in the AEC Industry “I’m very excited for the future of where the AEC industry is heading." Luke Carothers About the Show Luke Carothers is the Senior Content Manager for Zweig Group and also serves as the Editor-in-Chief of Civil + Structural Engineer Magazine. Specializing in content rooted in t…

1
Legal marketer spotlight: A servant leadership approach to law firm marketing 23:58

3M ago23:58

23:58

Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia Gallaher’s recipe for success is to approach marketing with an understanding that nurturing connections is kingpin, both internally and externally. Aricia is the marketing director at Chambliss, Bahner & Stophel, a full-service law firm in …

1
Efficiencies in Proposal Development 47:53

3M ago47:53

47:53

We've all been there; wishing we had an extra 48 hours to hone a proposal's case studies, graphics, and messaging from "great" to "exceptional." But there are ways to tighten up your existing proposal process to give your team as much time as possible to craft impactful content. That often means beginning before the RFP hits the streets, knowing wh…

1
Architecture marketer spotlight: Winning AEC business with tailored proposals 22:05

4M ago22:05

22:05

Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you. Marketing needs to be tailored as much as possible to address their specific needs and concerns. Derek Goodroe, marketing director at Ashley McGraw Architects, talks about why he invests time and resources into carefully ta…

1
UES CEO Dave Witsken discusses Growth Strategies and Talent Acquisition in AEC 34:34

4M ago34:34

34:34

About the Show "Having a good strategy enables good organic growth, both revenue and people.” Dave Witsken About the Guest: Dave Witsken is the CEO of UES, a company widely recognized in the architectural, engineering, planning, and environmental consulting spaces for its exceptional growth and industry impact. UES, under Dave's leadership, has not…

1
Overcoming the Fear of Public Speaking 44:24

4M ago44:24

44:24

No matter your position or professional experience, almost all of us struggle with some level of fear and anxiety around public speaking. And from internal meetings, to shortlist interviews, to conference presentations, the AEC industry is full of opportunities (and demands!) to address a group or lead a discussion. How can you break through the ne…

1
Why a DEI strategy is a competitive advantage for law firms 19:15

4M ago19:15

19:15

The legal industry isn’t known for its trailblazing progress on the diversity, equity and inclusion (DEI) front — but it is improving. Many law firms are integrating DEI strategy into their core business model, and the benefits of this shift are touching nearly every area, from prospecting and marketing to recruitment and talent development. In thi…

1
Client Care, Gifts, and Swag: Hot or Not 51:17

4M ago51:17

51:17

It's never too early to start scheming your next client care gift. In Episode 51, Middle of Six marketing and creative strategists, Grace Takehara and Lauren Jane Peterson, share their best practices for executing a thoughtful client care gift campaign, common hurdles, and tips for choosing a gift that resonates. Through insightful anecdotes and in…

1
Building the Future: Kyle Cheerangie's Blueprint for Young Engineers 49:31

5M ago49:31

49:31

Building the Future: Kyle Cheerangie's Blueprint for Young Engineers "You have to practice designing... You have to know what it feels like to load that information into your brain." - Kyle Cheerangie Summary: In this insightful episode of the Zweig Letter podcast, host Randy Wilburn sits down with the brilliant Kyle Cheerangie, a department manage…

1
Architecture marketer spotlight: Insights into strengthening a firm’s identity and positioning 28:47

5M ago28:47

28:47

Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina. She recently guided the 35-year-old firm through a successful rebrand and website redesign and is constantly re-examining Cline’s marketing strategy to meet evolving client needs. In this episode, Jill a…

1
SmartWIN24 Speaker Spotlight: Brad Ewing - Building Relationships for Successful AEC Project Pursuits 9:28

5M ago9:28

9:28

Katie sits down with Associate Principal and Regional Practice Leader, Brad Ewing, AIA, NCARB, LEED AP, from NELSON Worldwide. Brad talks about one of the unexpected skills that architects need to master–sales. He emphasizes the importance of being adaptable and flexible for career progression in the AEC sector. Brad also offers invaluable advice o…

1
SmartWIN24 Speaker Spotlight: Tiffany Konenkamp - AEC Branding and Mergers 16:43

5M ago16:43

16:43

Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM, from Century Fire, about branding and M&A in the AEC sector. Tiffany discusses the nuances of acquiring smaller firms, focusing on the need to balance respect for the acquired company's brand while transitioning to the Century Fire identity. She …

1
SmartWIN24 Speaker Spotlight: Mike Macon - Strategies for Pursuing Large-Scale Projects 16:13

5M ago16:13

16:13

Katie is back with Balfour Beatty's Senior Vice President, Mike Macon, discussing the construction giant's brand strategy and competitive positioning. Mike details the company's approach to winning large public sector projects, emphasizing the necessity of aligning with client expectations, the pivotal role of communications, and the importance of …

1
What Marketing and BD Need from Each Other 51:00

5M ago51:00

51:00

In the AEC industry, Marketing and Business Development activities are tightly linked. Since marketing plans implement the business and sales goals of the company, a successful execution of strategy demands that marketing and "BD" are in alignment and constantly communicating. In Episode 50 of The Shortlist, Middle of Six Principals Wendy Simmons, …

1
SmartWIN24 Speaker Spotlight: Greg C. Hart - Navigating AEC Industry Data Dynamics 10:24

5M ago10:24

10:24

Katie continues her SmartWIN24 speaker spotlight series with Greg C. Hart. - President of PSMJ. He discusses the critical need for a deep understanding of the nuanced challenges and opportunities that the AEC sector faces, particularly considering the varied effects of macroeconomic trends. By drilling down on the data, he’s able to share insights …

1
SmartWIN24 Speaker Spotlight: Megan Gregory - Leveraging Paid Media to Build Know, Like and Trust Factors 14:43

5M ago14:43

14:43

The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights into contemporary marketing strategies. Specifically targeting AEC firms, she discusses the importance of un…

1
SmartWIN24 Speaker Spotlight: Greg Johnson - Enabling Your Growth Sherpas 11:44

5M ago11:44

11:44

Are you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, PE, a Partner at the distinguished MEP engineering firm Newcomb and Boyd, to the podcast. Greg discusses investments in marketing and business development resources, emphasizing the role of networking and knowledge exchange at events like SmartWIN24. He emphasiz…

1
SmartWIN24 Speaker Spotlight: Brooke Lewis - Leveraging Mergers and Acquisitions to Build Your AEC Brand 10:25

5M ago10:25

10:25

Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience with M&A, the challenges of building a marketing team and brand from scratch and adapting to technology's fast pace in the AEC industry. Limite…

1
SmartWIN24 Speaker Spotlight: Jeff Kinsler - Navigating the Media Multiverse in the AEC Industry 8:27

5M ago8:27

8:27

Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT's operations, highlighting its commitment to leveraging creative design for business growth. He delves into the evolution of out-of-home advertising, including the integration of digital capabilities and geofencing …

1
SmartWIN24 Speaker Spotlight: Katie Harris - Communications Strategies for AEC M&A Success 15:37

5M ago15:37

15:37

Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role in the AEC industry, focusing on the vital need for effective internal and external communications for business growth. She also dis…

1
SmartWIN24 Speaker Spotlight: Beth Ament - Diversifying the Tools in Your AEC Toolbox 9:58

5M ago9:58

9:58

Host Katie Cash sits down with Beth Ament - Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the evolution of business development and marketing within the AEC industry. They discuss the importance of knowing your intended audience and the effectiveness of d…

1
How law firms are using videos to generate and nurture leads 37:59

5M ago37:59

37:59

You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in new business. You don’t even need to hire a fancy, high-tech production team. Philip Fairley helps law firms and attorneys craft and execute video marketing strategies that resonate with target audiences and yield ROI. He and host Michel…

1
SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms 13:07

5M ago13:07

13:07

Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the "Design For An Agile World” podcast. The discussion centers on the firm's agile design approach, particularly in sectors like higher education, advanced manufacturing, and healthcare. He shares insights into leveraging innovativ…

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AEC Marketing Strategies Podcasts

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