In today’s episode of the Conversational Messaging Podcast, we spoke to Nidhi S Mittal, who is the head of marketing at JioSaavn, and Srinivas Vijayaraghavan, who’s the VP of marketing at Gupshup. In this insightful conversation, Nidhi spoke about what drives her love for marketing, and how she approaches communication with consumers. She walked us…

In today’s episode of the Conversational Messaging Podcast, we spoke to Mehul Bhatt, who’s the CEO and cofounder of FloCareer, and Srinivas Vijayaraghavan, who’s the VP of marketing at Gupshup. In this insightful conversation, Mehul walks us through how FloCareer helps businesses secure top-tier talents by working with several stakeholders like the…

In today’s episode of the Conversational Messaging Podcast, we spoke to Vitasta Kaul, who’s the director of brand marketing at CredR, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. In this insightful conversation, Vitasta walked us through the various ways in which CredR seamlessly integrates their offline shopping experience to…

In today’s episode of the Conversational Messaging Podcast, we spoke to Priyang Agarwal, who’s the director of brand marketing at Tata 1MG, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. In this insightful conversation, Priyang walked us through the various touchpoints in which Tata 1mg connects with their customers, and walks u…

In today’s episode of the Conversational Messaging Podcast, we spoke to Ashish Bajaj, who’s the Head of Marketing at Medibuddy, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. In this insightful conversation, Ashish walked us through the comprehensive chatbot flows that his team have to manage at Medibuddy. Medibuddy is India’s l…

In today’s episode of the Conversational Messaging Podcast, we spoke to Rumi Ambastha, who’s the Director of brand marketing at The Man Company, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. In this insightful conversation, Rumi walked us through how her and her team at The Man Company humanize, personalize and optimize their c…

In today’s episode of the Conversational Messaging Podcast, we spoke to Rapti Gupta, who’s the director of brand marketing at Instamojo, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. The conversation centered around two major points. The first was how to build messaging campaigns and stories that resonate with audiences, and th…

In today’s episode of the Conversational Messaging Podcast, Thiagarajan “Thia” Rajagopalan, Founder and CEO of Tripeur, joins Srini to discuss how conversational messaging can massively get rid of customer pain points while increasing brands’ efficiency. Tune in for a conversation about how better communication equates better brand reputation. The …

In today’s episode of the Conversational Messaging Podcast, Gupshup’s Product Leader, Kunal Talreja, joins Srini to discuss how the Gupshup IP Messaging empowers a no-app, no-call, and no-store visit—the most convenient customer service for both sides. Tune in to see how less is more! The Gupshup IP Messaging Kunal explained the power of the Gupshu…

In today’s episode of the Conversational Messaging Podcast, Gupshup’s Product and Strategy Team Senior Member, Adwit Sharma, joins Srini to discuss how conversational messaging makes company processes and communications seamless. Tune in and see what you’re missing by not automating your HR processes. Communicate More Naturally Because of the pande…

In today’s episode of the Conversational Messaging Podcast, Gupshup’s Product Head of Conversational AI, Niyati Agarwal joins Srini to discuss how smart social media bots can bring your brand closer to consumers. Tune in to find out about how this strategy builds customer loyalty, increases sales, and even becomes a marketing tool for your brand! E…

In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini welcome guest Pratekk Agarwaal, an experienced financial advisor of FinTech companies. They discuss how the integration of messaging to FinTech services is an absolute win not only for the brands, but more importantly, for the consumers. Customers’ Habits Evolved C…

In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini discuss how the Instagram messenger API can be the game-changer for everyone involved—for the brands, consumers, influencers, etc. Tune in to learn about how to make use of Instagram for your brands marketing, commerce, and support. The Instagram We Love Instagram …

In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini discuss how incorporating conversational messaging in the payment collection process can work in favor, not only of the consumers but also the business. Listen as they talk about why this matters, how it works, and how to get started. Less Painful Payments The paym…

In today’s episode of the Conversational Messaging Podcast, Product Head of Conversational AI, Niyati Agarwal joins Beerud and Srini to discuss how Conversational AI technology changes the course of brand interaction with consumers. Tune in to know how Conversational AI impacts your brand reputation, reduces your manpower’s effort, and optimises yo…

In today’s episode of the Conversational Messaging Podcast, Gupshup’s Beerud and Srini discuss the inevitable demand for customer support with the rise of social media. They explore how shifting from traditional call centers to automated customer support is the smartest and most cost-efficient way to make consumers happy. The Common Mistake of Most…

In today’s episode, Beerud and Srini discuss how marketing evolved with the infusion of technology. Together, they talk about the evolution of marketing from offline to digital, and now, conversational. Find out why conversational marketing is the best for your brand. Conversational Marketing Appeals To Intimacy What makes conversational marketing …

In today’s episode of the Gupshup Conversational Messaging Podcast, join Gupshup’s Beerud and Srini as they discuss how the pandemic and the rise of digital smartphones affected the consumers’ dining experience. Listen as they talk about how conversational messaging allows restaurants to receive a “natural” and personalized dining experience, at th…

In today’s episode, Beerud and Srini discuss how the pandemic changed the way consumers shop. Join them as they talk about conversational commerce, the future of e-commerce. Learn what conversational commerce is, why it’s a game-changer, and what you need to know to get started. Conversational Commerce in a Nutshell The pandemic made everything dig…

In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini talk about how the banking industry keeps up with the digitized world. Together, they discuss the challenge of transforming offline and online banking to “conversational” banking, which makes banking seamless for all generations. They also discuss the three stages …

On this episode of the Conversational Messaging Podcast, Beerud and Srini talk about how conversational messaging revolutionize businesses and customers’ experiences. They talk about tips on how to establish a start-up conversational messaging platform, and so much more. Evolution Of Conversational Messaging Beerud talks about how the one-way notif…

Listen to insights on how conversational messaging is changing the way businesses and their customers engage. Join GupShup CEO, Beerud, and VP for Marketing Srini and an array of guests for conversations about conversations. This is the GupShup Conversational Messaging podcast. Podcast on Conversations Conversations are one of the most primal activ…