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Empowering aspiring entrepreneurs to build a purpose driven online business from scratch. Brand identity and self development tips, plus social selling strategies to empower the aspiring entrepreneur to Arise, Shine & Prosper Online. Equipping you with tools & knowledge to integrate and activate your God given power and purpose into your online business so you can shine bright and make a difference. Your host Rebecca Keselburg is a mentor, course creator, and veteran entrepreneur specializin ...
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Hi! I'm Rachel, the Brand Boss. I'm an inspirational and instructional communicator, and my passion is empowering you to OWN your difference and ROCK your brand like a Boss. As a business owner myself, I’m especially passionate about empowering Businesses and Business Owners with simple, effective Marketing strategies and easy-to-implement solutions. With 22+ years in public communications, I bust myths and boxes, and put tools in your hands you can use right now...and see results. I’ve live ...
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Purpose and Profit. For so many of us, those two things may have seemed like opposite ends of the spectrum... But are they? What does it mean to truly live in alignment with your mission? And how do you know what your "mission" is? From growing up in Egypt to coaching speakers for the TedX stage, this week's guest Jessica Sato shares her powerful j…
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Have you ever been in a conversation and thought, "more people need to hear this?!" Well, that's exactly what happened when my friend and fellow marketer Ben Albert were catching up recently. So we hit record! Listen in as we get raw and real about scrapping "shoulds," refusing to bow to scarcity, living in alignment, and what we see coming for bus…
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Have you ever felt like a bunny in a boardroom? How can the American bullfrog help you pitch your next client? In this episode, speech-language pathologist Heather Kubert shares subtle, power-packed tips and simple strategies to take your verbal and non-verbal communication skills to the next level. Her inspiration? Well, they're a bit wild... And …
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"If you can see it, you can step into it." So, can you see it? Recently, I've come face to face with the power of vision in a way I did not expect. And it's causing me to dig deeper in exploring this question. So on this week's short and sweet episode - a 42 year old walked into a barre...and what does that have to do with business? More than you m…
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Welcome to Season 4 of The Brand Boss Show! Have you been "shoulding" all over yourself going into the new year? I sure was, and I got burnt to a crisp. And it reminded me of this lesson right here... The power of knowing who you are, who you are not, and operating in alignment with your identity. Listen in. Ready to OWN Your Difference? Let's chat…
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Welcome back, Brand Boss! This week I have something a little different for you. Recently I had the opportunity to be a guest on my friend Ben Albert's Learn, Speak, Teach podcast, and today I want to share our conversation with you. We get raw, real, and vulnerable about the entreprenurial journey, my story, and lessons gleaned along the way. Plus…
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In Part 1 of this conversation (Episode 33), social video expert Heather Hukari and I dove into some real talk about reels - the good, the bad, and the cringy... and what you need to know to make reels that work for YOUR business. In Part 2, we're getting even more hands-on into the tactics and specific kinds of reels you can easily start making ri…
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"I'm not the only one?!" That reality is so powerful and freeing, and it is that very reality that first connected me with this week's guest. Emily Garcia is a therapist, facilitator, wellness event leader, and business owner...and she has quickly become my very dear friend. In this week's episode, we share our story and get raw, real, and vulnerab…
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When you think about making reels, does it make your stomach turn? Do you cringe a little maybe? Or think, "But I don't dance?!" Whatever your reaction is...as business owners, most of us have had one. I sure did. Here's some tough love truth. If you and I want to reach the people we're here to impact on social media in 2022 - we're going to need s…
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Copyrights, Trademarks...do I need to worry about those for my business? How expensive are they? Where do I begin? What do I need to know to make sure my brand, product, service, course, etc. is properly protected? I had all those questions myself until a recent conversation with this week's guest provided so much clarity and simplicity, I not only…
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"I tried that before, and it didn't work." Have you ever said that? I have. What if...that very thing that you tried before...could actually be the missing key you've been looking for? And might you be holding yourself back from your next big breakthrough? In this week's episode, I get raw, real and vulnerable and share what feels like a journal en…
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When you hear "lights, camera,..." what's the next word that comes to mind for you? I know that as business owners, sometimes that can feel like "lights, camera, freeze..." or "lights, camera, what am I doing?!" This week's guest, Lauren Ferrara, has 13 years of experience as an anchor and reporter in television stations in Texas, Nevada, Tennessee…
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Recently I had the honor of being a guest trainer for David Mammano's mastermind, YouTopia. Here's a snippet of that training, including a sneak peek of my Identity Deep Dive coaching exercise! Ready to get radical clarity by looking at your brand in a way you might never have before? Listen in. Is it time to OWN Your Difference? Coach with me here…
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"Who am I to put myself out there?" Have you ever felt that way? I know I sure have. In this episode, I get raw, real and vulnerable sharing my own personal story and three things I've learned about what keeps us playing small...and what you can do about it. Ready to OWN Your Difference? Start here: https://bit.ly/ownyourdifference Connect with the…
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"We are our own billboard. What are you declaring about yourself with your clothing?" Cheena Kumar is a personal stylist, model, singer, and style coach. I'm also honored to call her my very dear friend. And when I need styling advice, she's the first one I call. In fact, it was her style and the way she showed up in the room that first connected u…
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In Episode 25, I had the once-in-a-lifetime honor of interviewing THE Go-Giver himself, Bob Burg, and we had a powerful conversation about the Law of Authenticity. (Definitely go check that one out if you missed it!) This week I'm diving a deeper into the topic, short and sweet - what the big deal is, and why it matters for your personal brand and …
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For me to interview this week's podcast guest is quite literally a dream come true. For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his busi…
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"This was all very foreign to me, but I just embraced it and jumped in!" - Bruce Weinstein These days many business owners find ourselves wearing an additional hat we didn't know we were signing up for - the role of content creator. "But with a business to run, how am I supposed to do that?" I've heard so many ask. This week's guest is no stranger …
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From RV renos, to tiny homes, to travel vlogging in Honduras, and fair trade ethical fashion - this week's guest is no stranger to the world of content creation. She and her husband, Luke, have built impactful followings across multiple channels both online and offline, and today she's sharing some of her insider tips with us! Fun fact, I have had …
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So, what is your "personal brand" anyway? Sometimes in business and marketing, these terms just get thrown around, and it's not always clear exactly what it means and more importantly, what it does for your business. This week, I am diving into a short and sweet explanation that I hope will bring clarity as well as some practical tools to help you …
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"Just go with what you know, and then go from there." From a life-altering injury to a successful food blog nearing 100,000 followers, Addison LaBonte knows firsthand the power of content...and what it can do for your business. She also understands how overwhelming it can feel at times. Listen in as she shares her incredible journey and simple cont…
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Content Marketing? Isn't that just the same thing as social media? Sometimes in Business, and in Marketing, these terms get kind of tossed around, and it can be confusing what they actually mean. This week I'm bringing clarity and definition to help you understand what these are, why they matter, and help you decide which one may be the right fit f…
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A fad? Just another trend? Dance videos? What is TikTok anyway, and why should you care? Does it even matter, really, for your business? This week I'm joined by TikTok expert and fellow business owner Alex Hitt. Listen in as he shares his story, some facts that may surprise you, and practical action steps... as we dive into The Truth About TikTok. …
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We all know the power of mobile apps. But have you thought about what having a mobile app could do for your business? Think that's out of the question or far out of reach? Think again. This week I am joined by my new friend and the founder of Evolution Apps, Nikolai Derek. Listen in as we discuss how mobile apps can impact businesses just like your…
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As Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This week I am joined by special guest Krista Humphrey - as I call her, "The Queen of Thoughtfulness," for a conversation about how powerful a thoughtful experience can be for your brand. Plus! She…
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For many of us, LinkedIn has been a bit of a "necessary evil" over the years, but today it has become the number one social media platform for business. What changed? And, now, how do we effectively navigate the platform? In this episode, I'm joined by LinkedIn expert Shawn E. Hill. Listen in as he digs into how LinkedIn really works (in 2022), and…
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When it comes to advertising, there are so many different avenues...how do you know which is right for you? This week I'm joined by Aleks Balac, owner of AdStar Media LLC, and one of the most brilliant advertising minds I know. Listen in as he simplifies the math and methods of digital advertising and shares some of his "secret" non-traditional str…
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As business owners, we know the power of entrepreneurship to impact our own lives... But what about when someone who has been told, "you'll never amount to anything" discovers that they have the power to create? This week I am joined by my new friend and impact entrepreneur Sheyenne Kreamer. Listen in as she unpacks more of this story and shares ho…
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Ah, Spring is in the air. It's the time when many of us are opening the windows, clearing out the closets... but have you thought about doing the same for your digital clutter? In this episode, I'm joined by special guest Dai Smith, professional organization and productivity expert and the owner of Simplicity by Day LLC. Listen in as she walks us t…
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If your story doesn't look like those you see around you... If it doesn't look maybe even like you thought it would... Oh, friend, you are not alone. We've been talking about identity the past few episodes, and this week I felt like it was time to invite you in behind the scenes on my identity in greater transparency than I've ever shared before. S…
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In recent episodes, we've been talking quite a bit about Identity, and how important it is to your life and business. But with so much noise out there around this subject...what is Identity anyways? And how do you know what your Identity really is? This week I am joined by Identity Strategist, and one of my closest friends...Melody Dowlearn. Over t…
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When you know who you are, you can function from that place. And when you know who you are not, you can operate from that place in freedom. In this concept of identity, as we've been talking about the past few episodes, knowing who you are is critical. Equally important - is knowing who you are not. Listen in as I explore the flip side of this iden…
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If you are like most leaders, builders, dreamers & doers I know... odds are high that at some point you've faced this...and you're not alone. History itself holds the stories of countless great leaders who also faced the crippling bane - Imposter Syndrome. 🐉 But it doesn't have to be that way. Previously on The Brand Boss Show, we've discussed the …
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When you think of integrity, what comes to mind is probably doing the right thing, ethical business practices, etc...right? Did you know that one of the definitions of integrity actually means whole and undiminished? Recently, I've come face to face with this in some unexpected ways. Listen in as I unpack this conversation of integrity - with ourse…
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To build a business that creates a lasting impact in the world, we have to be able to see with eyes of possibility and think bigger than just what's right in front of us. This week I'm joined by very special guests Stephen and Chelsey Diaz of The Rainmaker Family. Listen in as they share their journey of growing, scaling, and now empowering legacy …
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As brands are looking to make changes to be inclusive let us not leave behind the blind community. Meet Jurgen Donaldson (the blind creator) who has an incredible story of overcoming the challenges of quite sudden blindness and is making a huge impact in the accessibility world. Jurgen will steal your heart and make you laugh. Follow him @the_blind…
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Ah, Valentines Week. Love is in the air...or not? And I'm not just talking about romantic love. I'm talking about the relationships you're building with your customers and potential customers. This week I'm diving into some powerful business insights from a source you might not expect. Listen in...for Marketing Lessons from Dating Apps.…
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Wingman. Best friend. Are those the first thoughts that come to your mind when you think about Marketing and its role in your business? This week I'm digging into the real reason for Marketing...and the real reasons that might be holding you back. 💡 When something valuable that's yours has been taken...you go after it. And that's exactly what we're…
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When it comes to success, everyone wants a quick win or a quick fix. Sometimes we want to just fast-forward to the finish line. But the truth is that business, real business, isn't a sprint, it's a marathon...full of ups and downs, "failure", growth, and lessons learned along the way. From achieving her life-long dream, to losing everything in less…
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Jack Rand is a Strategic Business Coach whose simple seven-step system has produced incredible results for clients of all sizes. His approach? Integrating your purpose, plan, and celebrating the process. Listen in as he unpacks for us some of the key reasons he sees business goals fail...and how to re-wire your process so you can shift from "goals"…
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Christina VanDergrift is the definition of BOSS. She's a successful multi-preneur with more than 7 businesses - from real estate, to the "Taj Mahal" of car washes, and an empire of vacation rentals. She's been voted Realtor of the Year by the North Central Pennsylvania Realtors and was named one of Pennsylvania Business Central's Top 100 People in …
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Are "buts" blocking your view of where you are going? And how do you get from where you are now...to there? In this episode, I'm joined by Principle Life Architect, Regina L. Henry. Listen in as she shares practical strategies to set (or reset) the blueprint for your life and business....and help you get there. Connect with Regina: https://www.regi…
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As one year winds down and a new year begins, it's easy to jump right into it all... planning, strategy, going after those big goals... And that's all well and good, and important. But what about you, the business owner? Is there space for you in that big picture? What about...right now? In this episode, I am joined by the premiere self-care expert…
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Branding lessons from...Santa?! We all know that hidden in some of our favorite movies are valuable lessons... could those lessons include marketing?! Absolutely. In this very special holiday episode, I am joined by a very, very special guest... my Mama! Listen in as we unpack powerful lessons about marketing and business - from one of our favorite…
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If creating content feels hard and your social media following isn't growing, you will want to learn this secret formula to make creating engaging content EASY, using the Brand Pillar Method for consistent growth and profits. Get your FREE Brand Guide Here to create a standout brand that opens the door to influence, impact and income.…
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"You can get everything in life you want if you will just help enough other people get what they want.” - Zig Ziglar This week's special guest, Brian Bartony, spent 10 years as a professional connector for one of the largest Chambers of Commerce in Colorado. And to this day, he includes "Connector" alongside his current title of Lending Officer. Hi…
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As business owners, we "get" the power of completion when it comes to big things...like the commitments we make to our clients. We understand that completion builds/breaks trust. But what about the things that don't feel as important, perhaps? What about the little commitments we make - to ourselves? What impact do those have on our business...and …
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Authenticity. That's a word that gets thrown around so much these days. But what does it mean - really? And what does it mean for your business? Listen in for a raw, real, insightful conversation with one of my favorite people who has learned firsthand the power of authenticity in life and in business. Connect with Sharon Roshell Thomas: https://ww…
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