If you need advice on how to find and keep the right talent in the trucking industry, you have made it to the right place! Recruit and Retain: Trucking Edition is all about developing the best practices and methods for finding talent and keeping it in the trucking industry. Turnover can be almost 100% for many companies over the course of a few years which is ASTOUNDING! Yet the demand for employees in the trucking industry remains at an all time high. What is going wrong? Why is it so hard ...
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Episode 176: Drive for Show. Putt for Dough. The long and short game of driver recruitment
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12:56Professional golf's Masters Week was the inspiration for this episode of Recruit & Retain, during which host Chad Hendricks discusses how truck driver recruiting departments need a great short game, but the long game is what will take them farther. "So far I haven’t been able to find a single leader to describe to me in detail what their long game …
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Advertising in the truck driver recruiting industry has evolved considerably over the past 10 years – and it’s about to make another shift. But if you're wondering why you keep getting the same results, or worse, your results are not as good as they used to be with the same or higher advertising budget, this podcast is for you. Chad Hendricks, host…
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Episode 173 - The Impact of Sleep on High Risk Occupations
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28:15If you’re wondering how to differentiate your carrier from the other trucking companies out there, have you considered trying to brand yourself as the carrier that prioritizes drivers’ sleep? “In this current economic climate where it is difficult to retain, recruit and maintain any workforce - health and wellness and safety has got to be paramount…
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Episode 172 - How to Improve Quality of Leads, Recruiter Sales Skills & Driver Recruiting with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association
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30:19Are you struggling to recruit and retain drivers, then don’t miss this third installment of Recruit and Retain fresh from the Iowa Motor Truck Association. In our third episode to discuss all things driver recruitment marketing are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partne…
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Episode 171 - The Insider’s Guide to Driver Recruitment Marketing with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association
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31:27If you’re struggling to attract drivers, then don’t miss this second installment of Recruit and Retain fresh from the Iowa Motor Truck Association. In this episode, discussing all things driver recruitment marketing, are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a drive…
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Episode 170 - The Importance of Pay & Culture with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association
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30:58Just how important are pay and company culture when recruiting and retaining drivers? Joining Chad to discuss these hot topics are three very special guests from the Iowa Motor Truck Association - Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition fir…
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Episode 169 - Why Improving Communications Helps Retain Drivers with Jordan Wagner & Tim Hindes
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35:57One of the things that comes up time and again when we talk about the challenges and the struggles that carriers and recruiters are having with recruiting and retaining drivers, is communication. From issues between the executive team and the recruiters, inter-departmental issues, issues between dispatchers and drivers - it all comes down to commun…
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Episode 168 - Why Retention is the New Recruitment with Jeremy Reymer & Wendy Bartz
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30:48
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30:48Don’t miss Jeremy Reymer, founder and CEO of CDL driver applicant tracking system, DriverReach, and Wendy Bartz, Director of Sales and Services at DriverReach, discuss how your carrier can solve its driver shortage issues on this week’s episode of Recruit and Retain. DriverReach helps carriers figure out what the solution to their driver recruiting…
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Episode 167 - How the Trucking Industry & the Higher Education Industry Align
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55:08If, like us, you love hearing how industries outside of trucking are handling recruitment and retention, then you aren’t going to want to miss this latest episode of Recruit and Retain. Joining Chad today is Joretta Nelson, vice chairman and owner of Credo, a company dedicated to helping higher education establishments thrive in order to impact the…
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Episode 166 - Why You Should Force Quality of Life on Your Drivers
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36:21
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36:21Do your drivers have a good quality of life? After 22 years in trucking, going into carriers and helping them achieve a drastic overhaul, Roy Craigen knows how to improve driver quality of life, and in the process, improve your carrier, and improve driver recruitment and retention. Roy established TRANSCOM Fleet Services in 1991 and today they deve…
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Episode 164 - How To Improve Driver Retention With Milan
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23:28
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23:28Driver retention is tough, everyone is talking about it. Of course, recruitment is tough too - how do you get leads coming in? How do you get drivers on the phone? But it’s retention that’s the big topic of conversation - once you’ve got drivers, how do you make them stay? Rachel Lovell is Vice President of People Operations at Milan Supply Chain S…
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Episode 163 - How To Use Predictive Success To Improve Driver Recruitment & Retention with Rob Friday
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37:04If you want to know how to always hire great drivers, not just any drivers, but the ones who are going to be the right fit for your culture and organization, who’ll do their job well and love working for your carrier, then don’t miss Rob Friday on this week’s episode of Recruit and Retain. “One of the neat things about the Predictive Index is that …
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Episode 162 - How Cloud Peak Law Can Help You Recruit & Retain Drivers
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33:46One of the things that we’ve started to bring onto the show is ideas about how a trucking company might control their costs. You might wonder what controlling costs has to do with the recruitment and retention of drivers. But hear us out. Anything, and we mean anything, you can do to save money elsewhere, to plough into the recruitment and retentio…
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Episode 161 - Improving Retention Through Remote Driver Testimonials & Feedback
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26:55If you’re wondering how you can gather driver feedback and driver testimonials to improve your driver recruitment and retention, even when your drivers are remote. Mark Wayner from Wayfind Creative has come up with an incredible solution - he helps skilled trades attract best-fit candidates with remote employee video testimonials. While cutting his…
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Episode 160 - How To Lower Your Insurance Costs With Peyton Richardson
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36:06You might wonder what insurance has to do with recruiting and retaining drivers. Hear us out. Recruiting and retaining drivers costs money. Your insurance premium also costs money. But here’s the thing, you aren’t stuck with your expensive insurance premium, you can shop around, take on more risk, and reduce costs. Freeing you up to spend more on r…
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Episode 159 - When Chad Chatted To Taking The Hire Road
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35:07In this slightly different episode, the tables are turned and Chad becomes the interviewee for Taking The Hire Road, a podcast hosted by Jeremy Reymer. This episode was originally aired via the Taking The Hire Road podcast, and they’ve kindly let us share it. For those of you who have been avid listeners for the last three years, it’s probably time…
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Episode 158 - Increase Driver Retention with The Trucking Fitness Company
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31:43
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31:43What if you could increase driver recruitment and retention by focusing on getting and keeping drivers fit? There are so many carriers out there claiming they’re the number one for safety, they have the best signing bonuses, they have the highest CPM, but what if you could differentiate your carrier by putting driver health first? In today’s episod…
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Episode 157 - How Farmland Fresh Dairies Retains Drivers
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31:39
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31:39If you want to reduce turnover in your carrier, don’t miss Díana Palmera, recruiting manager at Farmland Fresh Dairies, based out of New York, share how they maintain a driver turnover rate of just 10-15%. Farmland Fresh Dairies isn’t a carrier for every driver, they have different divisions for different customer needs. For some customers, they pr…
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Episode 156 - Creating Your Trucking Company’s Dream Digital Content Strategy
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33:01Welcome to another episode of Recruit and Retain Trucking Edition. Today’s episode focuses around content, as in digital marketing. Content is an area that a high percentage - more than 90% of trucking companies, are not doing enough with. They’re just not doing the right content. There’s a fair amount of misunderstanding around content with folks …
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Episode 155 - How To Be A Better Recruiter & Work Remotely
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28:35Welcome to another episode of Recruit & Retain Trucking Edition. Chad loves to talk to carriers, to find out what they’re doing to help boost driver retention and attract new drivers onboard. In today’s episode he’s chatting to Yajaira Martin, a remote recruiter for Unlimited Carrier, a carrier that operates nationwide. Recruiters are on the front …
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Episode 154 - Helping Drivers With St. Christopher Truckers Relief Fund
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31:47
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31:47As a carrier do you walk the walk, as well as talk the talk, when it comes to how much you care about your drivers? The people who are the most important cargo of the whole load? What do you do when your drivers get sick, ill or can’t drive? “They might only be off the road for a month or two. But you know, we know when their wheels are not turning…
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Episode 153 - Overcoming Trucking Challenges & Achieving Goals with The Grawe Group
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28:26
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28:26Are you wondering how to use independent contractors more efficiently? How to design lease purchase programs and manage them? Do you need help with growth? Recruitment? Merger and acquisitions? “Getting to learn about other companies and getting to know their teams, understanding what works really well in their organisation, what doesn't work so we…
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Episode 152 - How The Undercover Millennial Can Help You Retain Drivers
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42:07Clint Pulver isn’t a trucker, nor is he involved in the trucking industry, but what he does is wholly relevant to owners of trucking companies. Clint is the high energy, Emmy Award winning keynote speaker, author and professional drummer who is a leading authority on employee retention. Why is he a leading authority on employee retention? Because C…
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Episode 151 - M&A in the Trucking Industry with Spencer Tenney
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26:17
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26:17If you’re thinking about exiting your trucking company, do you know how to make your carrier as attractive as possible to potential buyers? Spencer Tenney is Managing Partner of the Tenney Group, a family run advisory firm of 40+ years, which is focused on business sales, acquisitions and business valuations, but only in the transportation industry…
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Episode 150 - How To Maintain A 95.7% Driver Retention Rate
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30:40How can you maintain a referral rate of 90% and a retention rate 95.7%? Don’t miss Jessica Kapasky, the Recruitment and Retention Guru at Skelton Truck Lines, a pharmaceutical haulage carrier operating trucking teams (pharmaceutical logistic technicians) out of Canada and the US, on this week’s episode. But first, how does one become a Recruitment …
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Episode 149 - Chelsee In Pink: From Recruiter To Driver
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37:19
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37:19You might have heard of today’s guest, Chelsee Patton, Director of Recruiting at Riverside Transport, Inc (RTI) aka Chelsee in Pink. Six years ago, Chelsee got a job as a recruiter at RTI, not knowing what the future held for her. She subsequently fell in love with recruiting and began to think about how she could make things better for drivers. Sh…
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Episode 148 - How To Achieve A Driver Turnover Rate Of 3%
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32:11Do you work for the best transportation company in the world? Today’s guest, Laura Duryea, believes she does. Laura is the Recruiting and Retention Manager for Boyle Transportation. Having spent time in the driver’s seat herself, she knows how the industry works from both sides. Today, Laura shares her thoughts on why Boyle Transportation is the be…
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Episode 147 - Disrupting Driver Recruitment and Retention with Beth Potratz
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32:23
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32:23We are big fans of anyone disrupting driver recruitment and retention, which is why we are super thrilled to have Beth Potratz on the podcast. Beth is an HR exec and entrepreneur, as well as being co-founder and CEO of Drive My Way, a truck driver recruiting platform that focuses completely on drivers and their needs, matching them with truck drive…
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Episode 146 - How To Improve Your Digital Communications with Henna Pryor
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34:44Welcome to Recruit and Retain Trucking Edition, 2021. Today we're going outside of the industry once again, but not too far outside of the industry. Henna Pryor, executive coach, recruitment and sales trainer extraordinaire and founder of the Pryority Group, does not necessarily have the inside scoop on recruitment in trucking, but what she does ha…
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Episode 145 - Increase Your Driver Recruitment With ScaleX.ai
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33:13
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33:13Wondering how you can ramp up your truck driver recruitment? Have you considered using sales automation software that’s delightfully human? Yes, you read that right - sales software to solve your driver recruitment problem. One of Chad’s favourite things is to bring in people from outside the trucking industry, and today’s guest offers a refreshing…
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Episode 144 - How Maven Can Make Your Carrier More Efficient
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30:39If you’re looking for ways to make your carrier or fleet more efficient, perhaps you need to rethink the software or tools that you rely on. In this latest episode, Avi Geller, CEO of Maven Machines, discusses what sets their software head and shoulders above the rest and why it will revolutionize not just your drivers’ efficiency, but your operati…
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Episode 143 - Improve Driver Recruitment By Training Driver Recruiters
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46:14
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46:14If you’re struggling with driver recruitment or retention, have you considered training your driver recruiters better? “As long as trucking companies continue to hire their turnover, I guess we're always gonna have a problem with the way we recruit.” Norris Beren is an expert on commercial driver recruiting, hiring and retention strategies. He’s th…
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Episode 142 - Experienced CDL Recruitment Webinar
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59:30If you’re struggling with your driver recruiting. If you aren’t able to hire experienced drivers, people who are seriously committed to staying with your carrier, then you don’t want to miss this special episode. Today’s Recruit and Retain episode is a little different from normal, in that it was a webinar we held for Indian Hills. The webinar is a…
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Episode 141 - Why Recruitment Always Comes Back To Company Culture With Charles Gracey
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31:29
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31:29We heard from today’s guest, Charles Gracey, last year. We’re hearing from him again because Charles has a wealth of knowledge for all things recruitment, retention, marketing, and management operations, making today’s conversation essential listening to carriers looking to actively recruit new drivers. There is so much going on right now - the US …
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Episode 140 - Using Headversity As A Recruiting Tool with Dr Ryan Todd
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38:01
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38:01If you’re looking for a point of differentiation between your carrier and the competition, how about making your employee’s mental health a priority? “Mental health, things like mindfulness and stress reduction, reduce safety incidents, and they improve performance, and they improve loyalty.” Dr. Ryan Todd, CEO of Headversity, joins Chad on this we…
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Episode 139 - Creating Technology & Marketing Tactics For Driver Recruiting with Josh Spaccarotella
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29:39
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29:39If, like a lot of carriers, you are struggling to find and recruit drivers right now, then don’t miss out on this latest episode of Recruit and Retain with Josh Spaccarotella, IT and Marketing Manager at LGT Transport. Recruiting drivers for a typical trucking company is probably the hardest it’s ever been. So how do boutique, niche carriers handle…
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Episode 138 - Boost Your Driver Referrals with Rocket CDL
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34:03
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34:03If you’re wondering how you can improve your driver referral program, have you considered Rocket CDL? Driver referrals is always a big topic of conversation, but when it comes down to it, most carriers’ driver referral programs are passive. They offer large referral bonuses, yet still they’re not getting any referrals. So what gives? Joining Chad t…
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Episode 136 - Measuring Metrics and Engaging With Drivers in a Downmarket
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19:58
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19:58In this special episode of Recruit and Retain, coming from the FreightWaves Carrier Summit, Chad talks with Max Farrell, CEO and co-founder of WorkHound, the real time feedback platform for over 35,000 drivers across the US. Companies in the trucking industry use WorkHound to help improve their driver retention. But just how do you engage with driv…
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Episode 135 - How To Build A Freight Brokerage
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29:39
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29:39If you run a trucking business and you're thinking about getting into freight brokering, what can you learn from one of the leading freight brokers, PDQ America? Joining Chad this week to share his story of how he started a trucking company without knowing anything about trucking is Michael Clements, Jr., President at PDQ America. While this is a f…
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Episode 134 - How To Easily Increase Fuel Efficiency and Driver Behavior
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27:28
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27:28MPG is not an accurate measure of driver performance, but that won’t come as a huge surprise to you. Lots of different factors influence a truck’s MPG - load, tractor type and equipment, environmental variables, even route and terrain. So here to tell you how to easily increase fuel efficiency and improve driver behavior is Ethan Sweeney, Director …
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Episode 133 - The Benefits Of A RoundTable For Leadership Growth
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27:02“If a company wants to grow, the leadership has got to grow. So if the leaders are not growing, the business is not going to grow.” A lot of industries (the trucking industry is no exception) are being forced to change and adapt to what’s happening in the world around us. But change isn’t a bad thing, in fact change can be necessary for improvement…
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Episode 132 - Gone But Not Forgotten: The Value of a Rehire
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41:44Do you say goodbye to your drivers as they leave and let the door shut behind them? Or do you say, ‘I’ll see you soon’, and hold the door open for them, should they want to walk through it again? James Sinclair, Chief Executive of Enterprise Alumni believes one of the best things you could do for your recruitment and retention efforts is to stay en…
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Episode 131 - Why Great Content Builds Better Relationships
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30:06You don’t have to be a trucker to get into the trucking industry. You also don’t have to be male. Nor does it have to be your sole business. Meet Ericka Williams, trucking company owner, entrepreneur and author of The Classy Climb blog. Ericka is truly a breath of fresh air for trucking. Not only has she started a tonne of businesses (including a t…
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Episode 130 - What Carriers Can Learn From The World’s #1 Job Site: Indeed
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39:11If you’re a smaller carrier, perhaps you don’t have the resources or the personnel to look into recruiting data or to discover insights that will show you the bigger picture which might ultimately help you improve your recruitment and retention of drivers now and in the future. Which is why Chad is talking with Christina Broussard, a recruitment ev…
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Episode 129 - How SenseHQ Can Help The Trucking Industry Recruit & Retain Drivers
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32:07How can you differentiate yourself from the competition when it comes to driver recruitment? If you’re keen to recruit, retain and redeploy the top talent, you need robust communication and analytics tools to help you achieve your goal. Joining Chad in this special episode of Recruit and Retain is Alexandra Kane, Head of Marketing at SenseHQ, the s…
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Episode 128 - Safety Policy and the American Trucking Associations
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28:16
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28:16One of the great things about the trucking industry is the strong associations that exist, those bodies that act as a conduit between the federal government and the agencies and our industry, our truck drivers, our carriers. Truck drivers may operate relatively safely, spending the majority of their time on their own in their secure cabs, but many …
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Episode 127 - How Carriers Can Ensure Driver Safety Post-Pandemic
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30:00We know carriers have safety at the heart of everything they do, but in these weird times, there are extra precautions that carriers might need to plan in order to manage a mass return to work, and ensure everyone’s safety. And who better to discuss safety than Darren Beard, Senior Loss Control Consultant over at Lockton, the world’s largest indepe…
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Episode 126 - How To Think Strategically About Your Carrier’s Future
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28:35If you’re wondering how to rebuild your business in the aftermath of COVID-19, you’re not alone. One of the issues that repeatedly gets raised involves sales and leadership; in particular, how to increase sales right now. “My clients are owners of small to mid-sized businesses and very often what I hear from them is, ‘I live on an island, there's n…
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Episode 125 - Developing A Growth Mindset with Jeff Mariola
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37:14
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37:14What do you and Satya Nadella, CEO of Microsoft, have in common? Well, if you’re a leader wanting to grow your business and you’re listening to this podcast for inspiration, then you likely have a growth mindset. And that is what you share with Satya. Growth mindset is what Chad and Jeff Mariola, Chief Growth Officer at Mariola Unlimited, discuss i…
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Episode 124 - Communicating and Adapting through a Crisis- Leadership lessons from DriverReach
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37:07This COVID-19 situation is new to everyone. We are all trying to find our feet. So it can be useful to hear from leaders in the trucking industry who have an idea about leading through a crisis. “It's certainly a challenging time because the weight of the world feels like it's on your shoulders, but, you know, especially at a time like this, your e…
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