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High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew ...
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What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer successfully? Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself. In this episode, Doug shares how he m…
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September 15, 2024 | Pastor Steve Gaines shares how we can pray for America through ten areas of importance. Preaching through Jeremiah 29:4–7, he reminds us that God instructed the Israelites to pray for the foreign land in which they dwelled. Whether we are worried about elections, policies, crime, schools, or the economy, we can take those conce…
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Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people? Dave Bess returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships. Dave is the co-founder of Underground Fitness and later launched PT Legends a…
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September 8, 2024 | Pastor Steve Gaines warns the unrighteous to not be deceived during his message from 1 Corinthians 6:9–11. There will be a punishment for wicked deeds and rebellion against God. We also know from reading God's Word that there is hope for anyone to come into saving faith in Christ Jesus. For more sermons each week, be sure to sub…
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If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training? Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it. James is a Course Leader and Senior Lectu…
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September 1, 2024 | Pastor Steve Gaines speaks on Luke 4:1–13 where Jesus is tempted by the devil while in the desert. From Jesus' example, we see how we can have victory over temptation. Using the sword of the Spirit, fasting, praying, and more can be used to fight back against Satan when facing a temptation. For more sermons each week, be sure to…
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Why should you find ways to keep your strength training clients excited about their workouts? Spoiler alert: because your clients will love your HIT studio, you’ll make more money, and you’ll keep them for life. Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it i…
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August 25, 2024 | Pastor Steve Gaines teaches out of Luke 7:36–50 on "The Sweetest Words You'll Ever Hear." The story of the immoral woman who came to Jesus and washed His feet with perfume and her own tears is a reminder to us that Jesus can free us from our mistakes, kill our addiction, and give us hope for the future. Whatever dark road we are h…
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What is the truth about Arthur Jones’ Colorado Experiment and what does it really mean for the High-Intensity Training world? Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business ow…
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August 18, 2024 | Pastor Steve Gaines challenges the church to put God to the test by tithing as he teaches out of Malachi 3:6–12. The one place in Scripture where God invites us to test Him is in this Old Testament prophecy from a man named Malachi. If we are unwilling to surrender a portion of what God has given us back to Him and we choose to di…
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Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded? Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing bu…
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August 11, 2024 | Pastor Steve Gaines preaches out of 2 Corinthians 5:17 on how Jesus gives new life to lost people. No matter what you have done or how far you have turned away from God, there is hope in Jesus. When we surrender to Him we find everlasting life and a peace that is beyond comprehension. For more sermons each week, be sure to subscri…
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What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. If you want to hire great trainers and hit the grou…
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August 4, 2024 | During his sermon out of Acts 4:29–31, Pastor Steve Gaines shares how when you speak God's Word, you unleash God's power. There is something special about the Bible that gives strength to those who are weak, hope to those who are suffering, and conviction to those who are living a sinful life. When we fill ourselves with scripture,…
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Is tracking your client’s biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University. He joins me in this episo…
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July 28, 2024 | "You can enter God's rest in a raging world." That is Pastor Steve Gaines' word of encouragement from Hebrews 4:9–12. No matter what is happening around us (family issues, elections, work problems, health concerns, etc.), we can still find peace in Jesus Christ. Reading your Bible and spending time in prayer will help you focus on w…
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Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast? In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable busine…
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July 21, 2024 | Dub Oliver, president of Union University, speaks out of Luke 9:57–62 in a message titled "Follow Me." Jesus Christ is to take first place in our lives above all else. While He knows our situations and cares deeply about the obstacles we face in our lives, at the end of the day we must choose to submit to Him in all things. For more…
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How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR l…
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July 14, 2024 | Dr. Charles Lowery teaches on "How to Have a Happy Relationship" from his years of experience as a psychologist and pastor. Whether you are single and looking for marriage advice or empty nesters who have been married for decades, you will learn important tools on communication and gain perspective on how to deal with the opposite s…
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How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions? Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex…
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July 7, 2024 | Dr. Jason Allen, president of Midwestern Baptist Theological Seminary, shares an important message out of Mark 2:1–12 titled "Friends Bring Friends to Jesus." When we look at the story of the paralytic man who was lowered through the roof of a home by his friends in order to see Jesus, we see what it means to go all out in an effort …
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June 30, 2024 | Pastor Steve Gaines encourages the church with a sermon titled "The Lord Will Fight Your Battles" out of Exodus 14. With the Egyptians closing in on the Israelites at the Red Sea, Moses tells the crowd that God will win the victory for them. We may never face anything as harrowing as an escape from our Egyptian enslavers, but we all…
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Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other …
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What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry. In this episode, Katie shares g…
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June 23, 2024 | Pastor Steve Gaines teaches on how to "Serve Your Way to the Top" in this message from Mark 9:30–37. If you are not willing to serve others and humble yourself before God, it is impossible for you to be great in the kingdom of God. Learning from the examples of servant leadership in the Bible, as well as a secular company like Costc…
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What would it take for you to build a world-class HIT studio brand from the ground up? Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT …
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June 16, 2024 | Pastor Steve Gaines shares how you can enjoy life with your wife out of Ecclesiastes 9:9. By choosing to love and honor your wife and make time for your family, you can build a stronger marriage. For more sermons each week, be sure to subscribe so you can stay in the know. If you’ve liked what you’ve heard in this message, please le…
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How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry? James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the …
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June 9, 2024 | Derek Ewalt speaks on finding "Rest for the Weary" in this message from Matthew 11:28–30. These verses outline three simple steps for finding rest in the midst of your busy life. For more sermons each week, be sure to subscribe so you can stay in the know. If you’ve liked what you’ve heard in this message, please leave a review on Ap…
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What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit? Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients …
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June 2, 2024 | Pastor Steve Gaines teaches on "How to Know God's Will" from Romans 12:1–2. It can be difficult for us to understand the will of God in our daily lives. Does God want me to marry the person I'm dating? What kind of career should I pursue? Am I supposed to become a missionary on the other side of the world? These are just a few of the…
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May 26, 2024 | In this message from Proverbs 18:21, Bellevue's college pastor, Daniel Harris, reminds us that our words can be a tool to build others up or a torch to burn them down. Looking also at the words of David, James, and Jesus, we see the importance of words and how they can predict where our heart lies. For more sermons each week, be sure…
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Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework? Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitn…
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Is your social media content attracting more clients or is it turning them away without you realizing it? Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-s…
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May 19, 2024 | Pastor Steve Gaines speaks on "God's Pathway to Peace" in this message out of Philippians 4:6-7. What do you have to do to find peace? We find ourselves obsessed with worry and weighed down by anxiety, but God has called us to a better life in Jesus Christ. By letting go of worry and praying about everything, we can experience perfec…
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How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com? In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the imp…
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May 12, 2024 | Pastor Steve Gaines teaches on "What Jesus Says About Marriage" as we study Matthew 19:1–9. What limits does God place on marriage? How does He define it? What is the purpose of marriage? We'll look at these questions and more during today's sermon. For more sermons each week, be sure to subscribe so you can stay in the know. If you’…
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How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients a…
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May 5, 2024 | Pastor Steve Gaines looks at Acts 1 to speak on "The Gospel of Jesus Christ." From this passage, we learn about the people, power, and pattern of the Gospel. How did the Gospel change the lives of those living in Jesus' day? How did it spread throughout the world? Can we use this same strategy today to reach the world for Christ? For …
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Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In t…
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April 28, 2024 | Pastor Steve Gaines breaks down the essence of Christianity as he teaches from John 21, examining the story of Jesus and Peter reconciling after the resurrection. Here we see the connection between loving God and loving people as we go about the Christian life. For more sermons each week, be sure to subscribe so you can stay in the…
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How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)? Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — …
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April 21, 2024 | Pastor Steve Gaines shares an important message on "Waiting on Jesus" out of John 20:1–18. Have you ever had a difficult time when you were waiting on God? Listen as we dive into the reasons why we wait on the Lord and how it makes us better disciples. For more sermons each week, be sure to subscribe so you can stay in the know. If…
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How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, a…
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April 14, 2024 | Pastor Steve Gaines continues to walk through Luke 24, this time teaching from verses 35-53, as we discover the blessings for every Christian. Join with us as we learn about the gifts with which God has blessed us and how they enable us to live faithful lives in obedience to Christ. For more sermons each week, be sure to subscribe …
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Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid…
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April 7, 2024 | Pastor Steve Gaines looks at the story of the road to Emmaus in Luke 24 for a sermon titled "Victory Over Discouragement." When you are at your lowest point, Jesus can find you, comfort you, and set you on the right path. For more sermons each week, be sure to subscribe so you can stay in the know. If you’ve liked what you’ve heard …
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What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terribl…
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March 31, 2024 | Pastor Steve Gaines teaches on "The Good News of Easter" on Easter Sunday 2024. As we celebrate the resurrection of Jesus Christ, join us in Luke 24:1–12 as we learn the importance of this moment and what our response should be. At the end of his sermon, Pastor Gaines picks up his annual tradition of singing "He's Alive." For more …
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