WHAT YOU WILL LEARN ABOUT MEDICAL INSURANCE: What a copay, deductible, co-insurance and out-of-pocket maximums are Examples of how to read insurance cards Examples of how to calculate what a patient owes at a visit Asking for payment from patients Collecting insurance info ahead of visit tips HOW TO BULK VERIFY INSURANCE AND AVOID PAYER WEBSITES: E…

The hardest thing to train is vision plans. It's a foreign language. This episode guides you on how to speak to patients in simple terms, lookup benefits, interpret and price, and tips and tricks to have office efficiency. This was originally a webinar so watch the YouTube replay here for best experience. Training resources created for this event: …

We discuss digital, print and internal marketing to attract dry eye sufferers to our clinics. Everything from IG reel videos to paid Google AdWords and direct mail. You can't always rely on the butts in the chair to feed your dry eye business. Join the live show on Wednesdays at 8:30pm ET. Register here: https://dryeyehive.com/ YouTube replays Spon…

How to implement a remote receptionist. Dr Dawn Kaplan, a 2-location Costco owner, describes her experience having staffing issues and then hiring remotely. She hired Lorenta, an experienced optician from South Africa to answer calls for both of her locations. Learn why hiring through Eye Help You can alleviate many of your short staffing issues. H…

Learn how an optician in South Africa remotely helps a 4+ location office in Florida sumbit ALL their vision plan claims for exams, Rx glasses, contacts, and more. Nightly, she logs into VSP, Eyemed, etc to submit the claims and communicate back to the office if she has any questions. It frees up opticians in office to cater towards patient facing …

Perry takes the hot seat as Helen Whitaker interviews him about his definition of success, freedom, and business growth. You'll get to hear a more candid side of Perry of his past and current eyecare career from unhappiness to debt to traveling happiness. Interested in mobile optical? Checkout Secure Vision's curriculum Learn about vision plan remo…

The general public/patients join us this time on Dry Eye Hive from around the world. Listen to patient cases and hear their dry eye journey. We give actionable feedback to patients and guide them towards wellness. Dry Eye Hive is a live dry eye show where "dry eye docs talk shop." Come to engage in a casual townhall style talk show every other Tues…

David Salk, the owner of Blue Logic Lenses and e-clips, walks us through the science and technical parts of blue light as an optician with 50+ years of experience. Blue light lenses have been around a decade now. It started with Crizal Prevencia and now everyone has a coating, lens material, tint, etc. Many internet retailers are completely dedicat…

Opticians can make or break a private practices dispensary. Smart, happy and business minded opticians create profitability. Navindi, an optician in the DC area, shares how she stays disciplined and works with her colleagues in office to create the ideal optical environment for her team and patients. Highlights: Performance reviews Delegation Reduc…

We talk about "Eyesthetics" with guest appearances from Drs. Kerry Salsberg, Jordan Friedman, Michelle Baron. Dry Eye Hive is a live dry eye show where "dry eye docs talk shop." Come to engage in a casual townhall style talk show every other Tuesday at 8:30pm ET. Learn from doctors in the trenches making it happen in their offices. Sponsors: Dry Ey…

Episode 1 of 6 of Dry Eye Hive, the talk show for dry eye docs airing live bi-weekly Tuesdays at 8:30pm ET. It's straight Q&A with doctors in the trenches. None of the KOL stuff. It's free of sponsor pitches, regulation, and is downright informational with no slidedecks. Signup here: https://dryeyehive.com/ Here's what you can expect: Focused bi-we…

Imagine what can happen when dry eye docs all huddle on a Zoom call and just talk shop. That's what we're doing on Nov. 1 at 8:30 PM and continuing over a 6-week period bi-weekly. No big agenda; talk about what's going on in your practice clincally and the business side to keep patients returning and referring others. Come video ready. There's no b…

Helen Whitaker of Secure Vision Mobile Optical Academy shares how she went from working at Costco in Canada as an optician to builing a thriving mobile business. Now, she teaches opticians how THEY CAN DO IT! Benefits of mobile optical? Low startup costs Minimal inventory No rent Work when you want Every appointment is a guaranteed sale Opportunity…

Frame reppin' is not a luxurious job. It's hard work. Some reps make 6-figures and others just have a day job with modest income. Topics: how they produce income being an employee vs 1099 worker exchange policies downside of traveling years to build a territory how to break into the biz nightmares Eye Help You remote staffing Facebook group Practic…

Nothing is worse than frame inventory out off control. Lost dollars, pressure from boss to sell, backroom stacked. Discussion of best strategies for purchasing, stocking, re-stocking, doing inventory, and sell through. Join Optical Obsessed LIVE Learn about remote staffing through Eye Help YouBy Anna Thompson, Zach Kastner

There's other ways beyond private equity and doctor-to-doctor sales to harvest a business you have grown. Amplify EyeCare is revolutionizing eyecare by purchasing practices and developing a nationwide network of medical & specialty eyecare practices, amplified with investments in training, management, marketing, & technology. Eye Help You remote st…

Perry mystery shop calls 10+ offices. How's the front desk at your office? Are they answering optical questions appropriately to drive sales and traffic? Or, do they say "I don't know" or wrong unenthusiastic answers? On the calls, he ask questions like: Can I get my PD? Do you carry frames for big watermelon heads? What's the cost of a progressive…

Perry chats with Edwards Marques, CEO of Vision Science Labs. The online platform was designed to enable all eyecare professionals to provide Vision Therapy for treating minor to severe binocular vision conditions. The digital tools allow clinicians to assign as lists of activities for home and in-office treatment while managing, monitoring, and re…

Fallon walked into what she feels is a storm waiting to strike with no proper training, no one to push the office to succeed. She is determined to navigate this on her own and wants to better herself in every way. Main issues described in Fallon's words: I would like to learn how to properly prioritize every patient is one coming into our office an…

Dealing with refunds and unhappy patients When you forget lens-add ons; how to handle Not overselling Sticker shock, how to address Choosing tints Attend the show live every Wednesday at 8PM ET. Register here. View YouTube recordings with video. Link to pricing guide for frame tagsBy Perry Brill

Launched in 2000, 39DollarGlasses.com was developed by Dr. Marc Weinstein and Dr. Lee Marlow who wanted to create an inexpensive method for people to acquire high-quality, finished prescription eyeglasses. Sleeping glasses mentioned Eye Help You (remote staffing)By Marc Weinstein

This is episode # 1 of a weekly live talk show video series called Optical Obsessed LIVE. All of these episodes are optical focused on business, technical skills, product sourcing, customer service, and other hacks. In this episode: -Dealing with the typical insurance shopper -Getting men into colorful frames -Learn to not be afraid to close a sale…

Where are the bottlenecks in your optometry practice? How do you uncork them? Perry is a guest on The Optometry Money Podcast. Perry Brill talks about this and much more. Perry has several years of experience managing the operations of a successful private optometry practice, to go along with years of experience and great insights on eye care techn…

WALDO contacts is a UK-based company that has entered the USA market. They are known for their Direct-to-Consumer model but are making strides to become engrained with optometrists with a revenue-sharing platform. Whether the patient buys online, or in-office the doctor gets credit for the sale. Buying from the big-4 contact lens companies is one f…

Scott Jens shares his journey from student, optometrist, and finally a technology founder of RevolutionEHR. How technology aids in better life satisfaction Why rapid technology adoption is more key than ever for private practice to stand out against private equity, online, etc. Why collaboration amongst vendors is key How a curious ECP can explore …

Managing employees can be a pain. The payroll, the compliance, hiring, firing, and all the crazy benefit packages we must offer to stay competitive in private practice. Not to mention, everyone wants health insurance but costs are outrageous for non-corporate employers. You'll learn how to save money and time on human resources in your office and b…

Every business allows customers to pre-shop online except optometry. We tend to hide our merchandise in our offices/stores rather than use our websites to allow patients to see our real-time inventory. Optify is the company that allows your patients to select frames before coming into your office. This gets them excited to buy and saves your staff …

See To Learn was developed by the Eye Care Council as a preventive program to help make sure every child’s early education is unaffected by vision problems. Through See To Learn, parents can schedule a FREE vision assessment for their 3-year-old child in a participating optometrist's office. seetolearn.com Schedule Opti-Xpres Demo Join our FB Group…

Ideas 41-50 on improving your practice with actions now. Be adamant about collecting patient emails. Utilize MailChimp or other email apps to do monthly mail blasts. Put your credit cards on autopay Don't offer half down payment on eyewear initially. Avoid staff overtime abuse. Overtime is okay if there's a reason for it, but not just to milk the c…

Interview of Perry by Dr. Maria Sampalis of Corporate Optometry Facebook group. Many young ODs start in corporate optometry and learn so much, some will continue to grow within a sublease opportunity while others use it as a starting point to open a private practice. Listen in to learn how to start a successful optical, how to purchase frames and m…

Optometrist Wade Weisz, former private practice owner, started For Eyes Bookkeeping to help optometrists relieve themselves of the dreaded task. Learn why outsourcing can be cheaper, get a better ROI, and set up your business of for success with clean financial reporting. It’s time to stop relying on an overworked staff member, an ill-trained part-…

Dr. Brill leased his 1st office space in 1983. He eventually expanded the footprint and then started building his real-estate dream in 2003. When a professional practice is combined with earning income from tenants, long-term wealth can be built. Learn how he went through the decision-making process to build a building, how he got a loan, the troub…

Interview with Dr. Maria Sampalis who's an influential corporate optometry leader. She famously created the Corporate Optometry Facebook group to give these docs and staff members a voice. Given the choice of commercial or private, all things the same with salary and everything else, why should any OD choose corporate? Do corporate docs feel this i…

Ideas 31-40 actionable items to improve your practice today: Clean the outside windows to your office. It's a direct reflection of cleanliness. Hire someone; your time is more valuable in the lane. Employ a shredding service for PHI documents. They come monthly for a reasonable fee. Utilize an app like Dext to take pics of business receipts for pur…

Ideas 21-30 actionable items to improve your practice today: Dust your dusty optical shelves and rods. Patients notice. Don't bank on your old ass OCT or other equipment to last forever. Replace before you are in deep shit. Time your computers to timeout and lock. It's a privacy hazard leaving computers open to the public. Does your lab suck and fr…

Learn how a monthly payment of $179 can get you access to 80 quality frames in your office and complete Rx pairs easily made. Eyewear package pricing creates affordability and pricing transparency in your office. Not everybody cares to spend $300 - $800 and be confused by add-on pricing. Optical-X has developed a wholesale subscription eyewear prog…

Ideas 11-20, actionable items to improve your practice today. Perry's off-the-cuff recommendations. Update your outside building signage. LED sign makes the difference. Old signs = old crappy business Fire your complaining staff member...they suck the energy out of everyone. Consult ABB Contact Lens Monitor publication to determine if your CL price…

10 actionable items to improve your practice today. Perry's off-the-cuff recommendations. Clear the clutter off the front desk (looks matter) Consider charging $25 for frame/lens warranties to cover staff labor and shipping. 100 warranties a year could be $2500 in recovered revenue. Drink more water. We're all dehydrated. Assess if your EHR data is…

There's lots of funky eyewear in the market. SpiltMilk is a new NYC brand that brings humor and laughter to eyewear design. Hear the story from start to finish of how the brand was created. Eyewear is very serious and this company just makes you laugh. Co-founder Judge Khanna gives you all the secrets about how he budded into the competitive market…

Vernon Gantry was created 5 years ago by NYC doctors Scott Tisdale and Pauline Leong, both of who co-own a private practice together in Long Island City. Warby Parker infiltrated the NYC market hard at one time and they went on a mission to create a safety net around their optical sales. Learn about $19 wholesale frames you can sell in your office …

We've heard the hype about smart eyewear for a long time, but the products are READY! We talk with Harrison Gross, the CEO of Lucyd Eyewear about an audio glasses product this is Rx-able and also available for wholesale at ECP offices. The e-glasses enable wearers to seamlessly play music, take phone calls and chat with their phone's assistant whil…

Optometrists generate 6 figures of income. What's more important than a salary is how you put that money to work to generate more personal or business wealth. Dr. Aaron Neufeld co-founded a Facebook group called ODsonFinance to teach, mentor, and open up financial conversations with other optometrists. Learn the basics of investing in the stock mar…

Having accurate and up-to-date bookkeeping is peace of mind! But, do you have time for it, and can you understand the data? Is your profit and loss statement always current and bills paid on time? We talk to a professional and certified bookkeeper about why eyecare private practices should ditch the in-house bookkeeper and opt for a pro. Your resou…

Filing out-of-network health insurance claims should not be so hard for patients, right? But it is. Using a mobile phone app called Reimbursify, you can help your patients get quick and easy OON reimbursements. Save time, money and the administrative hassle of helping your patients file their claims and give them the confidence that they will get t…

You probably feel like a task rabbit many times just checking off the to-do list and never really getting to the meat of your projects and workweek. Small business owners (and big) many times have trouble delegating. We feel we are the person for the job and can get it done quicker and better. However, it's important we learn how to outsource small…

Did you know there's a Facebook group called Dry Eye Syndrome Support Community with over 14,000 members from across the world that advise patients on diagnosis, treatment, and mental support? Dr. Brill is religious in this community about participating and providing his professional medical advice. Many of these patients do not have access to qual…

USA made frames! There are a few companies doing this already, but Eyenavision in Pittsburgh, PA just launched their factory. Joe Zewe, the CEO, tells you how to buy their new brand of frames called Northpoint and soon build your own USA-made frame line for your office in small easy-to-buy quantities. Joe goes through the whole story of coming up w…

What's the easiest way to make more money in optical? NO, it's not to increase the volume of eyewear sold. That's going to take a skilled sales-based optician. It's much easier to source OVERSTOCK eyewear and instead of the usual 3x markup, you can achieve 6x or more. The reason Warby Parker, Vision Works, Stanton, and Costco are powerhouses, is be…

We have been brained when a frame rep visits our offices, we are forced to return the "old" eyewear that will be discontinued. The rep comes in quarterly and writes us an RA form and we ship the discontinued frames back for credit. This act of returns is really really bad for everybody! Eyewear has to be priced higher by frame manufacturers so they…

Mark Graham, CEO of Your Brand Eyewear, has built a company around the seamless creation of eyewear brands for the independent ECP office. They allow low-quantity orders of frames, logo creation, easy color selection, and more straight to your office door within about 27 days. It's really hard to make optical profits today selling brand names and r…