Digital marketing is evolving at an unprecedented pace. As healthcare professionals, juggling the roles of CEO and marketer can be overwhelming. Without a solid grasp of marketing principles, you risk being misled by "experts" who offer cookie-cutter solutions that drain your resources. Join us to discover innovative, cost-effective, and practical marketing strategies. Stay ahead of the curve with insights on social media marketing, Google Ads, and other impactful media channels tailored for ...
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Faith, Fatherhood and Figuring It Out is about helping single dads of faith (separated/divorced/widowed) navigate the pain of the new journey we find ourselves on, while building purposeful connection with our girls to help them become all they are meant to be. Your host, Bruce Malmstrom, is a single dad who interviews girl dads, as well as daughters, to gain wisdom and insights into the importance of the father-daughter relationship and how having a strong relationship sets our daughters up ...
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Adapting to Google Changes for Chiropractic Success
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Ever wondered why your Google Ads campaigns aren't bringing in as many patients as before? Join us in this episode where we uncover cutting-edge Google Ads optimization strategies specifically designed for chiropractors. We'll guide you through utilizing Google's optimization scores and recommendations effectively, while remaining vigilant against …
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Austin Reed on AI Transforming Patient Care
17:11
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What if artificial intelligence could outperform doctors in diagnosing illnesses? Join us as we chat with Austin Reed from Horizon.dev, who shares his incredible journey transitioning from a digital nomad and programmer to co-founding a company that's shaping the future of AI in healthcare. We dive into the revolutionary ways AI is transforming pat…
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Boost Your Clinic's Online Presence with Dave Kaminski
21:35
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Ever wondered how you can revolutionize your chiropractic practice's marketing strategy? Join us as we sit down with Dave Kaminski from Collaborative Pros, who brings 25 years of business and marketing wisdom to the table. From his humble beginnings in the window cleaning industry to becoming an online marketing guru, Dave’s journey is both inspiri…
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Practical Podcast Marketing Strategies Revealed
21:40
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What if you could significantly enhance your business growth by mastering the art of podcasting? Join us in this episode of Marketing 101 as we bring you Jessica Rhodes from Inner View Connections. With her entrepreneurial journey from stay-at-home mom to successful business owner, Jessica reveals the secrets of leveraging both owning a podcast and…
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Captivating Content Creation and Social Media Mastery for Marketing Success
22:33
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Transform your content and marketing game with actionable insights in this episode of Marketing 101! Learn the secrets to creating highly engaging content using the advanced capabilities of modern smartphones and the resurgence of infographics. Discover the power of user-generated content and how platforms like Canva can revolutionize your visual s…
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Can you imagine missing out on potential patients because your follow-up strategy isn't up to par? Join us on Marketing 101 for Chiropractors as we uncover the art of effective lead follow-up with Dr. Enrico D. This episode promises to transform how you handle lead conversion by tackling common challenges head-on, such as the difficulty in contacti…
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Engage, Convert, Succeed: Strategies for Service Business Growth
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Are you ready to revolutionize your approach to growing your service business? In our latest episode, we make the bold statement that more leads may not be the ultimate solution. Join us as we uncover the real issue—effective conversion of existing leads. Offering a unique perspective as both a chiropractor and a digital marketer, we explore the ma…
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The Power of Keywords and Backlinks in SEO
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Can mastering SEO be as straightforward as it seems? Join us on this episode of Marketing 101 as we uncover the essentials of Search Engine Optimization (SEO) and the indispensable utility of Google Search Console. Using real-world examples from a chiropractic practice, we break down how optimizing your content with the right keywords and building …
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Elevating Your Business with Strategic Accounting Practices
25:14
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Ever wondered how a psychologist becomes a successful accountant? Nolan from Bradfield Accounting shares his transformative journey and offers a fresh perspective on the crucial role of accounting in business success. Learn essential foundational practices like proper bookkeeping, which can simplify your tax preparation and make loan applications a…
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Strategic Budgeting and SEO Success for Chiropractors
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Can you imagine boosting your local business without breaking the bank? Discover the essentials of keyword SEO and savvy budgeting strategies for service professionals with me, Dr. Enrico Dolcecore. In this episode, we unravel the secrets behind setting a realistic marketing budget and making informed decisions that steer clear of slick sales pitch…
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Building Impactful Business Relationships in Modern Healthcare
21:27
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Unlock the secrets to navigating the evolving healthcare landscape with Lindsay Kratzer from Spark Health Advisors. Lindsay shares her transformative journey from strategic roles to becoming a trailblazer in digital health solutions. Discover how COVID-19 has accelerated the shift to virtual care and the increasing demand for innovative health solu…
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Crafting a Vibrant Social Presence in Chiropractic Care
29:42
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Unlock the secrets of thriving in the social media landscape with Karlyn Ankrom, the brilliant mind behind Oh Snap Social, as she shares her fascinating transition from traditional journalism to the forefront of social media strategy. With a focus on personalized approaches and meaningful engagement over follower counts, she offers invaluable advic…
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Igniting Pediatric Wellness with Chiropractic Care
31:51
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Discover how a proactive approach to your child's health can be a game changer, as shared by the esteemed Dr. Tony Ebel, our guest and a beacon in pediatric chiropractic care. He unpacks the paramount challenge for modern parents: the relentless onslaught of stress on developing nervous systems, and how this often-overlooked factor, not just geneti…
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Booking Automated Innovation for Chiropractors
20:18
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Unlock the seamless symphony of automated bookings that can revolutionize your chiropractic practice! On today's episode, we delve into the transformative world of booking automation. Imagine giving your patients the gift of hassle-free appointment setting, anytime, anywhere. We share insights on the sophisticated platforms that not only streamline…
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Bridging Traditions and Innovations: Chiropractic Marketing Mastery with Dr. Jacqueline Vaughn
19:53
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Experience the magnetic pull of tradition blending with innovation as we chat with Dr. Jacqueline Vaughn, a chiropractic trailblazer whose roots run deep in Michigan soil. She's here to share her wealth of knowledge on the seismic shifts in chiropractic marketing over the years. It's a not-to-be-missed conversation where you'll discover the art of …
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Triumph Over Ulcerative Colitis and the Art of Healing Through Chiropractic and Storytelling
31:47
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When former Mr. America, Dr. Chris Zaino, graced our podcast with his presence, he didn't just share a story – he brought us on a transformative journey through his battle and triumph over ulcerative colitis. His conviction in the healing powers of chiropractic care, a path illuminated by his high school anatomy teacher, resonates throughout our en…
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TracStat and Beyond Entrepreneurial Wisdom for Chiropractors
20:43
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Overcoming adversity isn't just a narrative; it's the reality of Naota Hashimoto, whose life took a dramatic turn following a severe car accident. Embrace the insights as he recounts the pivotal moments that shifted his career from aspiring dentist to a chiropractic maverick, eventually giving birth to TracStat—his innovative solution to the comple…
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Nurturing Prospects into Clients: Personalized Strategies for Lead Growth
22:24
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Unlock the potential of your marketing efforts with Dr. Enrico Dolcecore as he guides us through the intricate garden of lead nurturing, illustrating how personalized care can transform prospects into flourishing client relationships. With his expertise, we delve into the nuances of segmenting your leads and the power of automation in creating a fo…
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Anchoring in Chiropractic Philosophy for a Thriving Modern Practice
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Welcome to a special episode where the transformational journey from engineer to chiropractor is brought to life by our guest, Travis Corcoran. He shares his story, a true testament to the healing power of chiropractic care, as we reconnect over our shared Palmer College of Chiropractic roots. We delve into the philosophical bedrock of chiropractic…
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Simple Meta Tools for Business Growth and Customer Engagement
19:03
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Wave goodbye to the cumbersome days of manual spreadsheets and hello to the streamlined world of Meta Business Suite! If you're looking to harness the power of Facebook and Instagram marketing without juggling external tools, this episode's for you. I'm peeling back the curtain on the integrated automation and CRM features that Meta offers, guiding…
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Mastering Facebook and Instagram for Explosive Business Growth
19:29
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Ever wondered why some businesses explode on social media while others barely cause a ripple? This episode is your roadmap to becoming the former, as we dissect the critical steps for harnessing the full power of Facebook and Instagram for business growth. We start by unraveling the mystery of the Meta algorithm and how it can become your best frie…
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Unlock the transformative power of data in your business with insights from Luke Komiskey of Data Drive! Imagine tapping into the core of your business's potential by leveraging data analytics; that's exactly what we dissect in our latest episode. As Luke shares his journey from computer science enthusiast to data science maven, we discuss the pivo…
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1
Storytelling: A Chiropractor's Guide to Connection and Authenticity
26:27
26:27
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When you hear the echo of your own voice in an empty auditorium, it's either a rock star's nightmare or the humble beginnings of a success story. Dr. Alain Desaulniers, a Vancouver-based chiropractor from a family steeped in the profession's legacy, joins us to share how his tale unfolded from one of quiet self-doubt to becoming a master storytelle…
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Building a Chiropractic Community Powerhouse with Dr. Christine Zapata
28:45
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Have you ever felt the thrill of watching a business come alive right before your eyes? That's the journey Dr. Christine Zapata, chiropractic maven and co-author of "Book Yourself Solid for Chiropractors," takes us on in our latest episode. Together, we unpack the wisdom of identifying the ideal client and the power of community, showing how these …
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Elevating Chiropractic Ventures through Strategic KPI Management
19:17
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Unlock the potential of your chiropractic practice with our latest deep-dive into the world of Key Performance Indicators. We're guiding you through the maze of metrics, from patient visits to bottom-line revenue, ensuring you know precisely how to tap into growth and keep your finger firmly on the pulse of your business's health. Our conversation …
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Integrating Lifestyle Medicine into Chiropractic: A Breakthrough Model with Hallie Brooke
19:02
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Unlock the transformative power of blending lifestyle medicine with traditional chiropractic care with our esteemed guest, Hally Brooke of Live Nourished Coaching. Hally takes us through her pioneering dual-faceted business model that not only offers direct support to those wrestling with gut, adrenal, and hormone imbalances but also pairs healthca…
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1
Cultivating Deep Connections for Sustainable Chiropractic Success
19:47
19:47
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Could your chiropractic practice be sleepwalking into stagnation? Join me, Dr. Enrico Dolcecore, as we confront the cozy lull of professional comfort zones. This episode peels back the curtain on the realities of practice performance, challenging the illusion that patient praise equates to success. We dissect the significance of metrics, like the d…
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Leveraging AI to Elevate Your Brand and Patient Care
17:11
17:11
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Unlock the future of your business with insights from Dr. Enrico Dolcecore on how artificial intelligence is revolutionizing marketing strategies for entrepreneurs and healthcare professionals alike. As we navigate the intricate dance between innovative AI tools like chat GPT and the authenticity of the human touch, this episode is a treasure trove…
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Fostering Chiropractic Excellence and Innovation with James Chester
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As a chiropractor and entrepreneur, I've navigated the complexities of our profession and the business landscape that surrounds it, often wishing for a guiding light through the murk. Enter James Chester, the mastermind behind ChiroHustle, who joins us today to share his remarkable journey from journalism to championing chiropractic unity and effec…
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1
Commercial Real Estate for Chiropractors: A Road to Success with Colin Carr
25:47
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Imagine navigating the intricate world of commercial real estate leases and negotiations without making a single costly error. Picture owning a space tailored specifically for your chiropractic practice and built to boost your success. That's precisely the promise of this enlightening episode of Marketing 101 for Chiropractors, where we welcome our…
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1
The Art of Reading Faces for Business Growth
35:08
35:08
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Ever wondered how the subtle contour of an eyebrow or the angle of an eyelid could possibly reveal insights into someone's behavior or personality? Join us on this enlightening journey with our esteemed guest Brian Galke, a facial recognition specialist from Subtle Skills. He pulls back the curtain on the undeniable value of facial recognition in b…
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The Art of Building an Efficient Practice: A Conversation with Dr. Julie Brons
25:41
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Join us as we unlock the secrets of building an efficient, clarity-based practice with our guest, Dr. Julie Brons, a seasoned chiropractor and insightful consultant from Traverse City, Michigan. Get ready to take notes as we pick Dr. Brons brain on everything from team efficiency, documenting systems, to the vital role of coaching in business. Expe…
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Crafting Magnetic Online Presence for Chiropractors in the Digital Age
20:54
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Step boldly into 2024, chiropractors, as we unwrap the secrets to a successful marketing revolution! This episode is your beacon to a year where authenticity, predictive analytics, and daring content creation lead the charge. Learn how to craft under-a-minute video masterpieces that make your social media presence unmissable, and transform your mar…
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1
The Magic of Storytelling in Creating Emotional Connection with Clients
22:20
22:20
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Ever imagined how emotional intelligence could skyrocket your marketing game? That's precisely what we'll uncover in this episode. Joined by the dynamic duo, Carmen and Deirdra from Encore Empire, we get real about harnessing the power of emotions to better understand your audience, resonate with them, and build a successful clientele. Offering wis…
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Lawyer-Client Relationship Dynamics in Personal Injury Cases with Maryann Furman
22:10
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Embark on a journey of discovery with our esteemed guest, Maryann, a dual-qualified civil trials lawyer and registered nurse, who brings a unique blend of medical and legal expertise to the fore. This episode promises to shed light on the often complex world of personal injury cases, underlining the vital role of early documentation of all patient …
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Climbing the Virtual Ladder: Dr. Ed Osborne's Blueprint for a Successful Online Chiropractic Practice
17:23
17:23
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Imagine the limitless potential of expanding your chiropractic practice right from your laptop. Let Dr. Ed Osburn, a pioneer in online chiropractic services, guide you through this exhilarating journey. Dr. Osburn takes center stage, recounting his own transformation from a traditional to a thriving virtual practice. With insights into niche virtua…
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1
Designing Chiropractic Spaces for Wellness and Efficiency
20:26
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Welcome to a world where interior design meets chiropractic wellness, with our guest, Carolyn from Crossfields Interior and Architecture. She graces us with her expertise on creating an aesthetically pleasing and efficient office space specifically designed for chiropractors. She shares the six-step process that Crossfields employs to help their cl…
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Monetizing Underutilized Medical Space: A Venture into Profitable Med Spas with Iggy Fanlow
22:30
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What if you could transform your underutilized, medically appropriate space into a profitable venture? Join us as we unlock the secrets of business growth with Iggy Fanlow from Cloud Med Spas. Iggy pulls back the curtain on how to monetize unused spaces, turning them into med spas. He shares the unique origin story of Cloud MedSpawns and talks abou…
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Fortifying Your Chiropractic Practice: A Deep Dive into Cybersecurity with Dan McCoy
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Ready to shield your chiropractic practice from the murky world of cyber threats? Brace yourself as we navigate the choppy waters of cybersecurity with our guest, Dan McCoy. He's a chiropractic enthusiast who's turned his passion into securing chiropractic practices from cyber attacks, the number one risk in 2023. You'll be gripped by the staggerin…
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Building and Nurturing Professional Relationships
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Who says networking is all about handshakes and referrals? Buckle up as we debunk this conventional perception and offer you a fresh perspective into the intriguing world of networking for medical practices. We'll navigate through the uncharted territories of building and nurturing relationships with professionals you'd love to collaborate with. Pl…
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From Basement to Booming Business: Our Chiropractic Journey of Success and Learning
28:41
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Ever fantasized about owning and running a successful chiropractic practice, but felt daunted by the challenges? Ever been overwhelmed by the many hats you have to wear as an entrepreneur in the health and wellness field? Join us, as my wife, Dr. Christine Hafer and I candidly share our own rollercoaster experience, navigating from chiropractic sch…
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1
The Not-So-Secret Guide to Scaling Your Business
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Are you ready to take your business from good to great? Well, the secret lies not just in growing, but in smart scaling. In today's lively conversation, we reveal the stark difference between these two concepts. Growing your business might be great for your gross income, but what does it mean for your bottom line? Tune in to discover how scaling ki…
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The Impact of Community-Building on Your Business: A Chat with Dr. Ronda Vaughn
22:14
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Do you ever wonder how you can grow your business by fostering a sense of community? Let's hear it from our special guest, Dr. Ronda Vaughn, a chiropractic coach who has successfully developed a thriving women's community. Through her Ask Chiptoe event initiated in June 2021, she saw her community evolve from a modest group of 30 to a vibrant netwo…
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Unique Experiences and Community Building: A Chiropractor's Guide to Success
16:25
16:25
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Do you want to know the secret to successful marketing for service providers, especially chiropractors? Well, it's not as complicated as you might think! The magic word is 'community'. As we all continue to navigate the changing tides of interaction due to Covid-19, we have some fantastic strategies to share on connecting with your ideal clients th…
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Decoding AI: Insights into Content Generation and Ethical Dilemmas
16:54
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Ever wondered how AI is revolutionizing the realm of content creation? This intriguing conversation unravels the mystery. We dive into how professionals, such as chiropractors, are leveraging AI to accelerate content generation for posts, blogs, and emails. But it's not all rosy. The conversation takes an interesting turn as we explore the murky wa…
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Boosting Chiropractic Lead Generation Through Strategic Facebook Ad Spend
19:55
19:55
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Ever wondered how much should you be spending on Facebook ads for your chiropractic practice? Or how to create a brand that resonates with your target audience? This episode promises to answer these burning questions and more, as we delve into the world of marketing and branding for chiropractors. Get an insight into the difference between traffic,…
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Boosting Patient Engagement: The Power of Community Events in Your Practice
19:45
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Fancy a donut while discussing the future of your practice? Or perhaps a refreshing glass of bourbon as you explore innovative strategies for boosting your patient engagement? Welcome to a vibrant conversation that caters to both your palate and your professional growth. The Black Diamond Club's principle of 'Always Have Something To Invite People …
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Unleashing the Potential of Referrals in Your Practice
23:02
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Imagine having a powerful, cost-efficient marketing strategy that drives growth and helps build meaningful relationships with your customers. This episode promises to reveal just that, through the concept of organic, grassroots marketing. We discuss the potency of word of mouth referrals, how human psychology plays a role in this, and the strategie…
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Navigating Google Ads and SEO: A Guide for Chiropractors
18:42
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Ready to amplify your chiropractic business in the digital world? Discover the untapped power of Google Ads and SEO in our latest podcast episode. We promise to equip you with actionable insights on utilizing Google Ads effectively and avoiding common pitfalls. Learn the importance of having good SEO, boosting it with regular blogging, and getting …
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Boosting Your Chiropractic Business Revenue with Email Campaigns
15:49
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Ready to turn your email list into a powerful marketing machine that could potentially add $50,000 to $100,000 to your fiscal year? Brace yourself for an enlightening episode where we unravel the superpowers of email marketing, especially tailored for chiropractors. We don't just stop at tripling your conversions; we also share some gold nuggets on…
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