Actionable insights, principles, and rules of thumb for B2B entrepreneurs.
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Monthly discussions with entrepreneurs and innovators on how to leverage customer insights to build and grow B2B businesses.
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In the last episode of the season, Sean and Étienne look back at some of the key themes that emerged from the first season. They talk about how entrepreneurship can be viewed more as a career than a one-time experience (02:56), the importance of having conversations in your market (08:34), how founders can evaluate if they’re making real progress (…
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In this week's episode, Sean and Étienne build on the sales discussion from episode 8. The topic this time is product demos. They talk about the purpose of demos (01:11), why demos should be tailored and how that can be done (04:05), where demos should sit within the organization (10:00), how to work around mixed audiences (15:10), and how to prese…
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1
Strategic Networking: Tips for Building a Purposeful Business Network
29:57
29:57
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29:57
In this week's episode, Sean and Étienne talk about strategic networking. They discuss whether networking can still be an effective strategy in 2023 (1:01), the types of relationships founders should try to build (5:03), when networking is the right tool for the job (13:06), how to make sure you're getting results from networking (14:14), why follo…
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In this episode, Sean and Étienne discuss how founders should think about making tough decisions. They start by defining why some decisions are difficult to make (01:11), they then discuss the importance of creating a decision-making framework for the company (04:53), share frameworks for making tough calls (11:13), give tips to help solicit feedba…
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In this week's episode, Sean and Étienne take a stab at answering a listener's question: how can technical (and other non-commercial) founders learn sales on the job? They talk about how to get started selling (07:04), how to build the confidence to sell early on (13:53), how to evaluate your progress (20:13), how to build consensus inside organiza…
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1
How to Learn From Co-Founder Disagreements
29:20
29:20
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29:20
In this week's episode, Sean and Étienne discuss how co-founders can keep each other honest and accountable (05:00), how to work around personality types (10:05), how to come to a working consensus (14:50), and when disagreements become harmful (18:38). They also share three key strategies to improve co-founder collaboration (27:00). - - © LeanB2B …
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1
How Should Startups Think About Their Runway?
32:19
32:19
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32:19
In this week's episode, Sean and Étienne discuss strategies to extend a startup's runway (3:30). They share ideas on when startups should start thinking about their runway (21:14), the downsides and upsides of different funding strategies (10:32), and what to do when a startup's runway is running out (25:28). - - Resources mentioned: 14 Ways B2B En…
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1
Startup Posters: Are They Useful or Misleading?
24:35
24:35
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24:35
In this week's episode, Sean and Étienne review four startup posters, discussing where they make sense, what's good about them, and potential drawbacks: Fake it till you make it (01:09) Move fast and break things (06:43) Skate to where the puck is going to be, not where it is now (12:41) If I had asked people what they wanted, they would have said …
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In the fourth episode, Sean and Étienne officially name the podcast Time to Market (0:38). They discuss three key strategies to help founders play a fast game (2:47). They talk about how B2B founders can evaluate if they’re making real progress (6:33), how to create more proximity with organizations (15:25), and how big (or small) the initial oppor…
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In the third episode of "Time to Market," Sean and Étienne discuss their early experiments with AIs and ChatGPT (0:57). They talk about whether ChatGPT is the destination or just a step along the way (13:54) and ask whether the platform is a B2B product masquerading as a B2C product or truly B2C (15:50). Then, they wonder about the impact of AI on …
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The State of B2B Entrepreneurship in 2023
28:17
28:17
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28:17
In the second episode of "Time to Market", Sean and Étienne discuss why founders shouldn’t leave their jobs too quickly (0:54), how founders can view entrepreneurship more as a career (13:29), how to transition into entrepreneurship strategically (13:47), what it’s like to startup in 2023 (22:15), and how entrepreneurship seems to be evolving (23:2…
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Welcome to Time to Market, a New Podcast for B2B Founders (But Why B2B, Really?)
29:51
29:51
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29:51
Welcome to "Time to Market," a brand new podcast by LeanB2B and SKMurphy. In this first episode, Sean and Étienne discuss how they got into B2B (1:35), why they stayed in B2B (5:34), and why the idea that organizations are always rational is not always a reality (13:50). Then, they discuss what has changed in B2B (17:27), and what they expect will …
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1
Innovation Expert Bruno Pešec on *How* Corporate Innovators Can Manage Innovation
50:06
50:06
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50:06
Interview with innovation expert Bruno Pešec on The Lean Startup, innovation accounting, and how corporate innovators can manage innovation.By The Lean B2B Podcast
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B2B Product Management Expert Jason Knight on What to Do After Reaching Product/Market Fit
48:56
48:56
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48:56
B2B Product Management Expert Jason Knight on What to Do After Reaching Product/Market FitBy The Lean B2B Podcast
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Testlio Co-Founder Kristel Kruustük on Creating an Enterprise Marketplace for Software Testing
34:57
34:57
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34:57
Testlio Co-Founder Kristel Kruustük on Creating an Enterprise Marketplace for Software TestingBy The Lean B2B Podcast
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Avo Co-Founder Stefanía Ólafsdóttir on Addressing Emerging Needs in Product Analytics
42:37
42:37
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42:37
Avo Co-Founder Stefanía Ólafsdóttir on Addressing Emerging Needs in Product AnalyticsBy The Lean B2B Podcast
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EnjoyHQ Co-Founder Sofia Quintero on Building and Growing a Business Through Continuous Research
50:16
50:16
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50:16
EnjoyHQ Co-Founder Sofia Quintero on Building and Growing a Business Through Continuous ResearchBy The Lean B2B Podcast
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GSoft Co-Founder Simon De Baene on Scaling Product Innovation From $0 to $100M ARR
55:10
55:10
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55:10
GSoft co-founder Simon De Baene shares thoughts on evolving product innovation and customer development over 15 years.By The Lean B2B Podcast
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B2B Product Positioning Expert Nkiruka Nwasokwa on Creating Value Propositions That Sell
53:43
53:43
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53:43
B2B product positioning expert Nkiruka Nwasokwa on creating a value proposition that captures the attention of prospects and drives sales.By The Lean B2B Podcast
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Superpowered Co-Founder Patrick Vlaskovits on the Importance of Focus and Anti-Personas in B2B
48:18
48:18
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48:18
Bestselling author and Superpowered Co-Founder Patrick Vlaskovits shares thoughts on anti-personas, early customer development, and why...By The Lean B2B Podcast
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Customer Development Expert Sean K Murphy on the 3 Capitals Driving Business Success
38:39
38:39
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Sean K Murphy explains why founders need 3 types of capital to make their businesses succeed. We also talked about the right time to start...By The Lean B2B Podcast
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Testimonial Hero Founder Sam Shepler on Building and Scaling a Service Business in B2B
38:51
38:51
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38:51
Testimonial Hero founder Sam Shepler shares thoughts on service vs product businesses and how to go about scaling a service business today.By The Lean B2B Podcast
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Alex Berman on How to Evaluate B2B Market Segments With Cold Email Outreach
33:54
33:54
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Cold email outreach expert Alex Berman explains how to do customer development and test B2B market segments with cold emails.By The Lean B2B Podcast
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Alex Hillman on How a Sales Safari Can Help You Find a Business Opportunity in B2B
1:02:57
1:02:57
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Stacking the Bricks co-founder Alex Hillman explains how to use Sales Safari techniques to find product opportunities worth pursuing in B2B.By The Lean B2B Podcast
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ProfitWell's Patrick Campbell on the Pros & Cons of a Multi-Product Strategy in SaaS
38:41
38:41
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ProfitWell founder Patrick Campbell explains how their product opportunities came up, how they analyze markets, and why a multi-product strategy makes sense for their company.By The Lean B2B Podcast
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1
Lean UX Co-Author Jeff Gothelf on How Product Teams Should Do Product Discovery in 2020
28:13
28:13
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28:13
Lean UX co-author Jeff Gothelf explains how modern product teams can de-risk their backlogs and improve their products through continuous product discovery.By The Lean B2B Podcast
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1
Bestselling Author Nir Eyal on Using the Hook Model to Improve Product Engagement
23:43
23:43
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Bestselling author Nir Eyal explains how product teams, designers, and entrepreneurs can use the Hook Model to diagnose and improve product engagement.By The Lean B2B Podcast
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5x Founder David Cancel on Why All Businesses Will Become Customer Centric in the Next 10 Years
30:38
30:38
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30:38
Serial entrepreneur David Cancel shares unique customer development strategies and explains why all businesses will eventually become customer centric.By The Lean B2B Podcast
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Serial Entrepreneur Dan Martell on Learning From Early Product Engagement
40:21
40:21
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40:21
Serial entrepreneur Dan Martell shares some of the techniques he used in his 5 businesses, and now the SaaS Academy, to learn from early product engagement.By The Lean B2B Podcast
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Sachin Rekhi on How to Get Actionable User Feedback for Your Product
39:33
39:33
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39:33
Product management expert Sachin Rekhi shares some of the techniques he used at LinkedIn and now with his startup, Notejoy, to get actionable user feedback.By The Lean B2B Podcast
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