Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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1
Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, Game Marketing Strategist and Consultant
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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1
Ep 362 - Communicating Your Game's Vision to Partners with Rob Bartholomew
52:44
52:44
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Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond. In this episode, we explore how to establish and share a strong vision within your team, overcome common articulation challenges, and effectively present y…
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![Artwork](/static/images/128pixel.png)
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Ep 362 - Communicating Your Game's Vision to Partners with Rob Bartholomew
52:44
52:44
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52:44
Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond. In this episode, we explore how to establish and share a strong vision within your team, overcome common articulation challenges, and effectively present y…
…
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Ep 361 - Crafting Memorable Game Animation with Daniel Floyd
50:29
50:29
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Crafting game animation requires more than technical skill, as it's about weaving immersive storytelling into interactive experiences. And while this can enhance gameplay and storytelling, it's a challenge to address...but doesn't always have to be. Today, we're going to dive deep into the craft of game animation, discussing everything from strateg…
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Ep 361 - Crafting Memorable Game Animation with Daniel Floyd
50:29
50:29
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50:29
Crafting game animation requires more than technical skill, as it's about weaving immersive storytelling into interactive experiences. And while this can enhance gameplay and storytelling, it's a challenge to address...but doesn't always have to be. Today, we're going to dive deep into the craft of game animation, discussing everything from strateg…
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Ep 360 - Effective Media Strategies that Stand Out with George Osborn
58:07
58:07
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58:07
Navigating the world of media relations can be challenging for indie game developers, often struggling to capture the attention of journalists and influencers especially in the current crowded landscape. However, all it can take to tackle these challenges is a simple approach. Today, we're going to discover actionable strategies for establishing st…
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Ep 360 - Effective Media Strategies that Stand Out with George Osborn
58:07
58:07
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58:07
Navigating the world of media relations can be challenging for indie game developers, often struggling to capture the attention of journalists and influencers especially in the current crowded landscape. However, all it can take to tackle these challenges is a simple approach. Today, we're going to discover actionable strategies for establishing st…
…
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![Artwork](/static/images/128pixel.png)
1
Ep 359 - Killing the Game Biz Dev Scene with Harry Phokou
1:06:36
1:06:36
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1:06:36
Indie game devs and studios often struggle with business development, missing out on everything from potential partners and significant growth opportunities. Whether this is due to fear, lack of time, or limited expertise, getting what you need is still obtainable, and simpler than you may think. Today, we're going to reveal key strategies for tack…
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Ep 359 - Killing the Game Biz Dev Scene with Harry Phokou
1:06:36
1:06:36
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1:06:36
Indie game devs and studios often struggle with business development, missing out on everything from potential partners and significant growth opportunities. Whether this is due to fear, lack of time, or limited expertise, getting what you need is still obtainable, and simpler than you may think. Today, we're going to reveal key strategies for tack…
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Ep 358 - Creating Immersive Adventures While Keeping Things Simple with Dave Gilbert
1:03:07
1:03:07
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1:03:07
In an industry dominated by action, and complex graphics, creating immersive experiences with simple mechanics can be a daunting endeavor. However, sometimes there's more potential than meets the eye, especially when looking to stand out. Today, we're going to investigate how simple, niche genres can also provide depth, creating a level of immersio…
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Ep 358 - Creating Immersive Adventures While Keeping Things Simple with Dave Gilbert
1:03:07
1:03:07
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1:03:07
In an industry dominated by action, and complex graphics, creating immersive experiences with simple mechanics can be a daunting endeavor. However, sometimes there's more potential than meets the eye, especially when looking to stand out. Today, we're going to investigate how simple, niche genres can also provide depth, creating a level of immersio…
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Ep 357 - Crafting Authentic Brand Identities that Stand Out with Anni Valkama
55:25
55:25
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55:25
Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise. In this episode, we're going to discuss valuable insights on effective branding strategies, …
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![Artwork](/static/images/128pixel.png)
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Ep 357 - Crafting Authentic Brand Identities that Stand Out with Anni Valkama
55:25
55:25
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55:25
Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise. In this episode, we're going to discuss valuable insights on effective branding strategies, …
…
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![Artwork](/static/images/128pixel.png)
1
Ep 356 - Maximizing Brand Impact Through Content Creation with Sophia Miller
49:29
49:29
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49:29
Standing out in a crowded market or busy industry is always a challenge, especially as an indie studio. But what if there was to stand out and create impact while shaping your studio's identity? Well, it's all possible as today we'll explore the power of content creation and how that can not only create awareness and engagement but help showcase yo…
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1
Ep 356 - Maximizing Brand Impact Through Content Creation with Sophia Miller
49:29
49:29
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49:29
Standing out in a crowded market or busy industry is always a challenge, especially as an indie studio. But what if there was to stand out and create impact while shaping your studio's identity? Well, it's all possible as today we'll explore the power of content creation and how that can not only create awareness and engagement but help showcase yo…
…
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![Artwork](/static/images/128pixel.png)
1
Ep 355 - How Micro Indie Teams Can Create Macro Results with Willem Delventhal
1:04:16
1:04:16
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1:04:16
Any indie studio starting out has to overcome a variety of daunting tasks, but when your working with a micro team, the process can be overwhelming. But, it doesn't have to be. So today, we're going to discover the key to turning small-scale efforts into big-time results, as we delve into navigating the development process, crafting effective marke…
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![Artwork](/static/images/128pixel.png)
1
Ep 355 - How Micro Indie Teams Can Create Macro Results with Willem Delventhal
1:04:16
1:04:16
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1:04:16
Any indie studio starting out has to overcome a variety of daunting tasks, but when your working with a micro team, the process can be overwhelming. But, it doesn't have to be. So today, we're going to discover the key to turning small-scale efforts into big-time results, as we delve into navigating the development process, crafting effective marke…
…
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![Artwork](/static/images/128pixel.png)
1
Ep 354 - Leveraging Your Brand Across Different Arenas with Angelica Chapman-Sykes
53:04
53:04
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53:04
In an industry where branding bridges diverse platforms and mediums, navigating its nuances presents a lot of different challenges. But overcoming them, can create lots of new opporutnities. Join us as we delve into different strategies and perspectives that can guide your brand seamlessly across different arenas, regardless of your stance, values …
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![Artwork](/static/images/128pixel.png)
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Ep 354 - Leveraging Your Brand Across Different Arenas with Angelica Chapman-Sykes
53:04
53:04
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53:04
In an industry where branding bridges diverse platforms and mediums, navigating its nuances presents a lot of different challenges. But overcoming them, can create lots of new opporutnities. Join us as we delve into different strategies and perspectives that can guide your brand seamlessly across different arenas, regardless of your stance, values …
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Ep 353 - Navigating the Publishing Landscape with Jay Powell
59:34
59:34
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59:34
Currently it's a struggle to determine what exactly is the right path to get a publisher for your project, especially knowing that publishers are more selective than ever, while the number of projects keep growing. That's why today we're going to discuss the challenges and opportunities, learning expert insights on how to identify publishers, perfe…
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Ep 353 - Navigating the Publishing Landscape with Jay Powell
59:34
59:34
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59:34
By RenGen Media
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Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni
1:11:48
1:11:48
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Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and prove…
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![Artwork](/static/images/128pixel.png)
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Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni
1:11:48
1:11:48
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1:11:48
Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and prove…
…
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![Artwork](/static/images/128pixel.png)
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Ep 351 - Creating Impactful Production and Collaboration with Ewa Stiller
58:08
58:08
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58:08
Having a clearly defined production and collaboration process can make all the difference in how a project progresses. However, it's not always easy to achieve, and sometimes can feel like a mystery that takes forever to solve. So today, we're going to delve into various obstacles related to this, and uncover strategies for overcoming them, discuss…
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Ep 351 - Creating Impactful Production and Collaboration with Ewa Stiller
58:08
58:08
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https://rengenmarketing.com/351By RenGen Media
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Ep 350 - Effectively Using Knowledge Gates and Invisible Aid with Nicolae Berbece
58:27
58:27
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58:27
https://rengenmarketing.com/350By RenGen Media
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Ep 350 - Effectively Using Knowledge Gates and Invisible Aid with Nicolae Berbece
58:27
58:27
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58:27
When it comes to introducing a new world to players, sometimes the process can be difficult to grapple with, esepcially when trying to balance between necessary guidance while fostering organic discovery. Too far in either direction can create friction, potentially creating a lack-luster experience for the player. So today, we're going to discuss h…
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Ep 349 - Mastering Creativity within the Game Development Process with Lisa Karaseva
1:02:45
1:02:45
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In the fast-paced world of game development, mastering creativity is essential but often poses significant challenges. We'll explore how developers navigate the delicate balance between performance and aesthetics, drawing insights from classic games and comparing creative processes across industries. Join us as we uncover innovative solutions and f…
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Ep 349 - Mastering Creativity within the Game Development Process with Lisa Karaseva
1:02:45
1:02:45
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https://rengenmarketing.com/349By RenGen Media
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Ep 348 - Understanding User Behavior and Maximizing Player Retention with Patrick Rose
1:16:58
1:16:58
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1:16:58
Retaining players for any game is a constant challenge. While it's an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way. Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and im…
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Ep 348 - Understanding User Behavior and Maximizing Player Retention with Patrick Rose
1:16:58
1:16:58
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1:16:58
Retaining players for any game is a constant challenge. While it's an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way. Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and im…
…
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![Artwork](/static/images/128pixel.png)
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Ep 347 - Taking Flight Using Passion and Not Winging It with Megan Fox
1:03:02
1:03:02
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1:03:02
Trying to stand out as an indie game developer can sometimes be as daunting as flying without wings. Sometimes though, all it takes is a bird's eye view is to get the perspective you need to differentiate yourself and get noticed. In today's episode, we're going to explore how one studio soars above the rest, crafting wildly memorable games centere…
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![Artwork](/static/images/128pixel.png)
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Ep 347 - Taking Flight Using Passion and Not Winging It with Megan Fox
1:03:02
1:03:02
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1:03:02
Trying to stand out as an indie game developer can sometimes be as daunting as flying without wings. Sometimes though, all it takes is a bird's eye view is to get the perspective you need to differentiate yourself and get noticed. In today's episode, we're going to explore how one studio soars above the rest, crafting wildly memorable games centere…
…
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![Artwork](/static/images/128pixel.png)
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Ep 346 - Supercharging the Development Process with Seth Coster
1:10:34
1:10:34
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1:10:34
If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions t…
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Ep 346 - Supercharging the Development Process with Seth Coster
1:10:34
1:10:34
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1:10:34
If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions t…
…
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Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael
1:04:25
1:04:25
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By RenGen Media
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Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael
1:04:25
1:04:25
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Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. So today, we're going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how …
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Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi
53:10
53:10
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Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming …
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Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi
53:10
53:10
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53:10
Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming …
…
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Ep 343 - Strategies for Success in Studio Operations with Heidy Motta
1:04:32
1:04:32
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By RenGen Media
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Ep 343 - Strategies for Success in Studio Operations with Heidy Motta
1:04:32
1:04:32
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In any game studio, managing the day-to-day and long term operations efficiently can be a challenge. And finding a balance that promotes flow and sustainability sometimes may feel out of reach. Today, we're going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so…
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Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj
1:00:30
1:00:30
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1:00:30
In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways t…
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Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj
1:00:30
1:00:30
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1:00:30
In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways t…
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Ep 341 - Building Better Game Companies with Martijn van Zwieten
43:35
43:35
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Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities t…
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Ep 341 - Building Better Game Companies with Martijn van Zwieten
43:35
43:35
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Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities t…
…
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IGM UPDATE - Back on Track, News and the Thumbs Up Challenge
13:37
13:37
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A bit off the cuff, but got some great updates, news and a fun little challenge as a means to appreciate...you! Want your free market analysis report? Then visitBy RenGen Media
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IGM UPDATE - Back on Track, News and the Thumbs Up Challenge
13:37
13:37
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A bit off the cuff, but got some great updates, news and a fun little challenge as a means to appreciate...you! Want your free market analysis report? Then visit https://rengenmarketing.com/marketreportBy RenGen Media
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Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni
52:39
52:39
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In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding cos…
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Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni
52:39
52:39
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52:39
In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding cos…
…
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Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins
57:53
57:53
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57:53
Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can b…
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Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins
57:53
57:53
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57:53
Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can b…
…
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