Best Heuristics Podcasts (2024)

1
Nodes of Design#117: Power and Politics at Work by Stan Rapp 56:07

2h ago56:07

56:07

Stan Rapp is a Ukrainian product designer who currently resides in the US. With 15 years of experience in design, including a decade in design leadership roles, Stan is currently leading a mission-critical design team at Asana. Before Asana, Stan scaled design teams at the Chan Zuckerberg Initiative and Ford. Stan has won multiple design awards, in…

1
Episode 114: What is the Best Heatmap Software for Researchers? 26:41

30m ago26:41

26:41

While analytics, interviews, and surveys offer valuable insights, nothing compares to watching how users actually engage with your site. That is where heatmaps come in. However, not every heatmap software is created equally. This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best…

1
437: Contributing to Open Source in the Midst of Daily Work with Steve Polito 35:28

20m ago35:28

35:28

Are you passionate about open source but struggling to find time amidst your daily work? Today on the podcast, Joël Quenneville sits down with Steve Polito to discuss practical strategies for making meaningful contributions to the open-source community, even when your schedule is packed. Steve is a developer with extensive experience in the open-so…

1
Robert Boyd & Peter Richerson — How Culture Drove Human Brain Size, Enabled Us To Dominate Earth, And Is Leading Us Astray 2:23:59

16d ago2:23:59

2:23:59

Robert Boyd and Peter Richerson are anthropologists based in America. Their partnership was central to the development of Dual-Inheritance Theory, a framework that applies Darwinian evolution to culture and explains how genes and culture have intertwined to shape our species. This is their first ever joint interview. Full transcript available at: j…

1
Episode 113 : Where Did Organic Click Share Go? 28:34

7d ago28:34

28:34

After walking 100 miles across a wall in Europe (for vacation!?), Ryan is back and wondering what walls brands can build that will net them better traffic. In this week’s episode, Ryan tells Jon all about what he learned from reading a recent study on zero-click searches. They discuss the amount of clicks that go to organic listings vs. Google-owne…

1
436: Creating Conditions For Your Best Work with Steph Viccari 43:09

15d ago43:09

43:09

How can we optimize our time and environment to do our best work as developers? In today’s episode, we are joined by Stephanie Viccari, former co-host of The Bike Shed and Senior Developer at thoughtbot, to unpack the steps for creating work conditions that enhance productivity. In this conversation, we delve into her unique communication style and…

1
Nodes of Design#116: Synergy in Design: Unpacking Collaboration by Jae Park 32:09

13d ago32:09

32:09

We have a truly exceptional guest who has shaped the digital world as we know it. Please welcome Jae Park, a design visionary with over 25 years of experience crafting experiences that resonate with millions. He brings his design leadership to lead new business innovations and build design teams at scale. He seeks to bridge business and technology …

1
435: Cohesive Code with Jared Norman 28:45

14d ago28:45

28:45

How easy is it for a layperson to understand your systems? Jared Norman is a software consultant, speaker, and host of the Dead Code Podcast who specializes in building e-commerce applications in Ruby on Rails. This episode follows two recent talks at RailsConf and covers a theme that emerged from both of them: coupling and cohesion. Tuning in, you…

1
Episode 112: Solve Common Optimization Issues Using Heuristics 24:36

14d ago24:36

24:36

Every day we make a million little decisions without ever giving it a second thought. This is because our brains are wired to take shortcuts and make quick decisions. If you understand and follow the shortcuts your users are taking, you can shift the focus to enhancing their experience and help them achieve their goals on your site quickly and effi…

1
434: Git and GitHub Workflows 47:42

21d ago47:42

47:42

It's Calls for Proposals (CFP) season, and in the process of helping our friends and colleagues flesh out their CFPs, we came up with a few questions to help them frame their proposals for success. After learning about the importance of finding your audience and angle of approach for your CFP, we dive into today's main topic – our Git and GitHub wo…

1
Episode 111: Google Broad Match Is Back 24:22

29d ago24:22

24:22

Just like Google is changing, Ryan’s stance on broad match is changing too. In this week's episode, Ryan gets candid about his opinion on broad match and why he now believes it to be valuable… in certain situations. Google has used AI for its broad match keyword feature for years, but haven't always been forthcoming about it. Now that there is tran…

1
433: Riffing with Kasper Timm Hansen 37:20

1M ago37:20

37:20

Have you ever wondered how improvisation can revolutionize coding? In today’s episode, Stephanie sits down with Kasper Timm Hansen to discuss his innovative “riffing” approach to code development. Kasper is a long-time Ruby developer and former member of the Rails core team. He focuses on Ruby and domain modeling, developing various Ruby gems, and …

1
432: The Semantics and Meaning of Nil 38:13

2M ago38:13

38:13

The term ‘nil’ refers to the absence of value, but we often imbue it with much more meaning than just that. Today, hosts Joël and Stephanie discuss the various ways we tend to project extra semantics onto nil and the implications of this before unpacking potential alternatives and trade-offs. Joël and Stephanie highlight some of the key ways progra…

1
Episode 110: What is Digital Experience Optimization? 24:21

2M ago24:21

24:21

This might be surprising to hear from one of the pioneers of conversion rate optimization, but CRO is out and DXO is in. In this episode, CEO Jon MacDonald dives into what Digital Experience Optimization(DXO) is and why it’s the best way to produce results. DXO is an evolved approach that brings together a range of tactics needed to build a better …

1
431: Developers Are Professional Question Askers 38:54

2M ago38:54

38:54

Stephanie shares her newfound interest in naming conventions, highlighting a resource called "Classnames" that provides valuable names for programming and design. Joël, in turn, talks about using AI to generate names for D&D characters, emphasizing how AI can help provide inspiration and reasoning behind name suggestions. Then, they shift to Joël's…

1
Nodes of Design#115: Design Landscape in LATAM by Rafael Brandão, Raul Queiroz and Karina Tronkos 42:37

2M ago42:37

42:37

Today, we're celebrating a milestone achievement. Thanks to you, our incredible listeners, Nodes of Design has been ranked as one of the Top 6 Design Podcasts in Brazil on Apple Podcasts charts! And what better way to celebrate this milestone than with a first in Nodes of Design history? Today, we're joined by not one, but three amazing guests from…

1
430: Test Suite Pain & Anti-Patterns 40:57

2M ago40:57

40:57

Stephanie and Joël discuss the recent announcement of the call for proposals for RubyConf in November. Joël is working on his proposals and encouraging his colleagues at thoughtbot to participate, while Stephanie is excited about the conference being held in her hometown of Chicago! The conversation shifts to Stephanie's recent work, including comp…

1
Episode 109: Google is Changing... Again 33:11

2M ago33:11

33:11

Google is constantly changing. In just the last year, digital leaders have seen the sunset of Google Optimize, a transition from Universal Analytics to GA4, and countless algorithm changes. Now, we’re bracing for Google’s latest wave of updates to payments and AI implementation. If you're involved in digital marketing, own a business, or interact w…

1
429: Transforming Experience Into Growth 43:38

2M ago43:38

43:38

Stephanie has a newfound interest in urban foraging for serviceberries in Chicago. Joël discusses how he uses AI tools like ChatGPT to generate creative Dungeons & Dragons character concepts and backstories, which sparks a broader conversation with Stephanie about AI's role in enhancing the creative process. Together, the hosts delve into professio…

1
428: Ruminating on Ruby Enumerators 35:44

2M ago35:44

35:44

Joël explains his note-taking system, which he uses to capture his beliefs and thoughts about software development. Stephanie recalls feedback from her recent RailsConf talk, where her confidence stemmed from deeply believing in her material despite limited rehearsal. This leads to a conversation about the value of mental models in building a compr…

1
Episode 108: The Five Factors of Digital Success 29:41

2M ago29:41

29:41

Anyone who guarantees they can increase your conversion rates with just on-site optimization alone is either lucky or lying. Many factors influence conversion rates. In this episode, we discuss why benchmarking doesn’t work and introduce a better way to measure optimization efforts. After conducting a study of hundreds of optimization experts to un…

1
Lucy Turnbull — Urbanism, YIMBYism, and Solutions to Australia's Housing Crisis (Bonus Live Episode) 46:43

2M ago46:43

46:43

Lucy Turnbull is an urbanist, businesswoman and philanthropist. She was the first female Lord Mayor of Sydney, from 2003-4. From 2015-20, she was the inaugural Chief Commissioner of the Greater Sydney Commission, tasked with delivering strategic planning for the whole of metropolitan Sydney. See omnystudio.com/listener for privacy information.…

1
427: RailsConf Recap and Conversing About Coupling 37:03

3M ago37:03

37:03

Joël and Stephanie talk RailsConf!. Joël shares how he performed as a D&D character, Glittersense the gnome, to make his Turbo features talk entertaining and interactive. Stephanie's talk focused on addressing test pain by connecting it to code coupling, offering practical insights and solutions. They agree on the importance of continuous improveme…

1
Episode 107: Grow with Garrow is LIVE! 20:51

3M ago20:51

20:51

Tired of navigating the ecommerce world alone? Well, we have some good news. Ryan is about to launch a community where like-minded business owners can connect, share insights, and troubleshoot challenges – without hidden agendas or sales pitches. Grow with Garrow is a Slack-based community for entrepreneurs seeking guidance and support. In this epi…

1
TxFusion - Tools and Products to improve your ZK experience | PatrickAlphaC 42:49

3M ago42:49

42:49

🎙️ Check out our latest interview with @txFusion_io 🚀 They're here to discuss a bunch of tools and products to improve the way you develop projects on the ZK ecosystem 🔗 Learn more about Defender at https://www.txfusion.io/ 💻 And don't forget to visit our webpage too: https://www.cyfrin.io/ For more exciting content and updates! 🌐 Subscribe, like, …

1
426: Bringing "Our Selves" to Work 33:04

3M ago33:04

33:04

Joël shares his preparations for his RailsConf talk, which is D&D-themed and centered around a gnome character named Glittersense. Stephanie expresses her delight in creating pod-related puns within thoughtbot's internal team structure, like "cross-podination" for inter-pod meetings and the adorable observation that her pod resembles "three peas in…

1
Bryan Caplan — The Economics of Housing Abundance 1:50:14

4M ago1:50:14

1:50:14

Bryan Caplan is Professor of Economics at George Mason University. A bestselling author, his books include The Case Against Education, Open Borders, and Build, Baby, Build: The Science and Ethics of Housing Deregulation. Full transcript available at: josephnoelwalker.com/bryan-caplan-155 See omnystudio.com/listener for privacy information.…

1
Nodes of Design#114: EV Charging Experience Design by Wolfgang Bremer 42:27

3M ago42:27

42:27

Wolfgang Bremer is a German-Canadian award-winning design veteran with 20+ years of experience and a rare combination of design & product knowledge. He currently serves as the Vice President of Design at Volkswagen Group Charging. As a design leader in multiple Fortune 500 companies and highly funded startups, Wolfgang has managed global design tea…

1
The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions || Season 8 || Behavioral Economics in Marketing Podcast 12:56

3M ago12:56

12:56

In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In th…

1
How Psychology Influences Purchase Decisions 24:10

3M ago24:10

24:10

A seamless and compelling customer experience is crucial in today's competitive digital landscape. Many companies focus on tactical or superficial changes, but true optimization lies in understanding the why behind customer behavior. Jon’s new #1 bestselling book, Behind The Click, focuses on this exact topic. Jon and Ryan share some of the psychol…

1
425: Modeling Associations in Rails 29:39

3M ago29:39

29:39

Stephanie shares an intriguing discovery about the origins of design patterns in software, tracing them back to architect Christopher Alexander's ideas in architecture. Joël is an official member of the Boston bike share system, and he loves it. He even got a notification on the app this week: "Congratulations. You have now visited 10% of all docki…

1
Anchoring in Email Pricing: Maximizing Perceived Value Through Strategic Price Points || Season 8 || Behavioral Economics in Marketing Podcast 8:32

4M ago8:32

8:32

In the intricate world of email marketing, the concept of anchoring plays a pivotal role in shaping consumer perceptions of value. Just as a ship relies on its anchor to stay grounded, email marketers strategically utilize pricing as an anchor point to influence how recipients perceive the value of their offerings. This episode delves into the art …

1
Edit mode for Smart Contracts with GhostLogs | PatrickAlphaC 43:07

4M ago43:07

43:07

In this episode of the Cyfrin Podcast, @PatrickAlphaC will be interviewing the peeps at GhostLogs.xyz. GhostLogs in-Browser editor allows the injection of gasless events on existing smart contracts. Basically, it means adding an edit mode on already deployed contracts. 🌏 Check them out on their webpage: https://ghostlogs.xyz…

1
424: The Spectrum of Automated Processes for Your Dev Team 36:47

4M ago36:47

36:47

Joël shares his experience with the dry-rb suite of gems, focusing on how he's been using contracts to validate input data. Stephanie relates to Joël's insights with her preparation for RailsConf, discussing her methods for presenting code in slides and weighing the aesthetics and functionality of different tools like VS Code and Carbon.sh. She als…

1
Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast 13:28

4M ago13:28

13:28

In the realm of marketing, the "Promotion" is not merely a communication tool; it encapsulates the essence of a brand's identity and the pledge it extends to its consumers. Positioned as a cornerstone within the 4Ps framework, Promotion is the heartbeat of a company's marketing strategy, embodying advertising, public relations, sales promotions, an…

1
Episode 105: Social Traffic in 2024 27:28

4M ago27:28

27:28

It’s no secret that the iOS update in 2021 hurt Meta. In this week’s episode, Jon and Ryan delve into the aftermath of the iOS update. They discuss the challenges of navigating changes in social ad strategies and the evolving role of influencers in social media marketing. Listen to the full episode if you want to learn: How strategies for running a…

1
Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast 23:07

4M ago23:07

23:07

In this special episode of the beahvioral economics in marketing podcast, we challenge our human nature to rely solely on perceptions and knee-jerk reactions, both in marketing strategies and interpersonal relationships, by flipping the script on the availability heuristic. As George Harrison once sang in "Got My Mind Set on You," "It's gonna take …

1
The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast 10:07

4M ago10:07

10:07

In the ever-evolving landscape of marketing, businesses are increasingly recognizing the power of social proof, not only in the digital realm but also within the physical spaces where consumers make tangible decisions. From bustling retail stores to local eateries, the concept of social proof extends its influence into our everyday surroundings. In…

1
423: Cognitive Strategies for Coders 39:52

4M ago39:52

39:52

Stephanie is back with a book recommendation: "Thinking in Systems" by Donella Meadows. This book has helped to bolster her understanding of complex systems in environmental, organizational, and software contexts, particularly through user interactions and system changes. Joël describes his transformative experience watching last week's total solar…

1
Nodes of Design#113: Leadership in UX Research by Gloria Osardu Ph.D. 48:23

5M ago48:23

48:23

Gloria Osardu, Ph.D., is an industry-agnostic senior business executive with over 16 years of extensive experience driving business strategy with insights. She has successfully led UX/customer insights and analytics teams, providing the right research, data, insights, and opportunities to leaders. Gloria ensures that business decisions and product …

1
Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast 13:00

5M ago13:00

13:00

In this episode, we delve into the dynamic interplay of scarcity and location within the realm of pop-up shops. As we explore the captivating synergy between these two powerful elements, we dissect ways marketers can strategically leverage scarcity and location to amplify the impact of temporary retail experiences. From the creation of exclusive pr…

1
Episode 104: How to Optimize for Both DTC and Wholesale 29:09

5M ago29:09

29:09

There is nothing more frustrating to a business than losing out on a sale because their website was optimized for one audience and, in turn, alienated a whole second subset of shoppers. This can be seen in ecommerce brands that have a direct-to-consumer and wholesale operation. However, the two audiences are on completely different customer journey…

1
422: Listener Topics Grab Bag 35:23

4M ago35:23

35:23

Joël conducted a thoughtbot mini-workshop on query plans, which Stephanie found highly effective due to its interactive format. They then discuss the broader value of interactive workshops over traditional talks for deeper learning. Addressing listener questions, Stephanie and Joël explore the strategic use of if and else in programming for clearer…

1
Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast 9:17

5M ago9:17

9:17

This episode delving into the intricacies of the "Place" element in marketing, it becomes evident that the strategic decisions surrounding distribution and accessibility are paramount to a brand's success. From the careful selection of retail locations to the seamless management of logistics, "Place" serves as the linchpin in connecting products or…

1
Market Segmentation | Definition Minute | Behavioral Economics in Marketing Podcast 3:23

5M ago3:23

3:23

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets or segments based on certain characteristics, preferences, behaviors, or needs shared by the individuals within each segment. The purpose of market segmentation is to better understand and address the diverse needs of different customer groups, all…

1
421: The Idealistic vs. Pragmatic Programmer 41:01

5M ago41:01

41:01

Stephanie revisits the concept of "spiking"—a phase of exploration to determine the feasibility of a technical implementation or to address unknowns in feature requests—sharing her recent experiences with a legacy Rails application. Joël brings a different perspective by discussing his involvement with a client project that heavily utilizes the dry…

1
Sales Channels || Definition Minute || Behavioral Economics in Marketing Podcast 4:34

5M ago4:34

4:34

Sales channels, in the context of business and marketing, refer to the various avenues or methods through which a company distributes and sells its products or services to customers. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The …

1
Dual Process Theory Impact on Reactions vs Deliberate Decisions || Special Episode Tribute to Daniel Kahneman || Behavioral Economics in Marketing Podcast 29:47

5M ago29:47

29:47

Dual process theory provides invaluable insights into the interplay between reactive responses and deliberate decisions in both personal and business contexts. Understanding the dynamic interaction between System 1 and System 2 thinking allows individuals to navigate high-pressure situations with greater awareness and efficacy. By recognizing when …

1
Hedonic Adaptation and Product Satisfaction: Sustaining Consumer Joy Beyond the Purchase || Season 8 || Behavioral Economics in Marketing Podcast 9:39

5M ago9:39

9:39

In this episode, we delve into the intricate dynamics that shape how individuals perceive and derive pleasure from products over time. Hedonic adaptation, a process where the initial delight of a purchase diminishes with familiarity, poses a unique challenge for marketers seeking to sustain consumer joy beyond the point of sale. In this episode we …

1
Episode 103: How to Find and Utilize the Right Marketing Experts 32:27

5M ago32:27

32:27

Jon and Ryan discuss the challenges and importance of wisely selecting and utilizing marketing experts. They cover the pitfalls of deceptive marketing claims and the importance of carefully selecting and evaluating external experts, agencies, or vendors. They also explore the ongoing debate surrounding hiring internal or external marketing experts …

Podcasts Worth a Listen

Heuristics Podcasts

Podcasts Worth a Listen

Quick Reference Guide