show episodes
 
Learn the lessons of military history by looking at the great battles through the lens of the Principles of War. Part of the enduring nature of war, all good Generals follow the 10 Principles of War. The great Generals of history have the ability to know which of the principles are most important at the decisive moments of the campaign. We study the great battles to draw the lessons on strategy, tactics and leadership.
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Secret Sauce - The Restaurant Marketing Podcast

James Eling |Restaurant Marketing, Strategy and Tactics

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We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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4x4 Earth - The 4WD, Camping, Fishing and Outdoors podcast.

James Eling | Amateur Off Roader, unorganised camper and very poor fisherma

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Join James from 4x4earth.com as he learns about 4 wheel driving, trucks, tracks, places to go and things to do when exploring the 4x4 Earth. He looks at driving and recovery techniques, trucks, mods, bush camping and cooking, fishing and generally enjoying the Great Outdoors. Learn tips and tricks to have a great time in the places that other people can't get to. Do all of this while being safe and looking after the environment.
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Cyber Security for Small Businesses doesn't need to be complicated or expensive. Most of the time it comes down to planning, procedures and good Systems Administration. Learn the techniques that you can use to increase Cyber Resilience in your Small Business. The podcast covers auditing tools like the ACSC Essential 8, NIST and ISO 27001. It will look at ways that you can identify, protect, detect, respond and recovery to a cyber incident. You will learn about: Malware Denial of Service Man ...
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Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals. Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company. James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries. Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.
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show series
 
What was RAAF Leadership like in No. 75 Squadron at Port Moresby. We look at the career and Leadership of Squadron Leader John Jackson, a great RAAF pilot who lead from the front. We look at the tactics that he developed to fight the more agile Japanese Zeroes and what was it that caused him to ignore his own tactics on the day that he was shot dow…
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How did the P-40E compare against the Japanese Zero? We look at how Australia was prepared for the war in the air over Port Moresby. How well were the pilots prepared and how well was the squadron bought up to operational standard? This is Part 16 of our series looking at the Kokoda Campaign, focusing on the combat performance of battalions on the …
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It was 900 days from the declaration of war against Germany in 1939 to the bombing of Darwin. When Darwin was bombed, there were no RAAF fighters to defend, and it was three weeks before Darwin was had fighter coverage (and they were US fighters). We look at how the RAAF was prepared for war, prepared for war for Japan and prepared to defend Austra…
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This is Part 14 of our series looking at the Kokoda Campaign, focusing on the combat performance of battalions on the Kokoda Track and how the militia were prepared for combat at the tactical, operational and strategic level. This episode looks at how the Australians and the Japanese generated combined arms on the Kokoda Track. Check out the show n…
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This is Part 13 of our series looking at the Kokoda Campaign, focusing on the combat performance of the 53rd Battalion and how the militia were prepared for combat at the tactical, operational and strategic level. This episode looks at the tragic friendly fire incident that occured during the Battle of Isurava, where the 2/14th C Company attacked i…
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This is Part 12 of our series looking at the Kokoda Campaign, focusing on the combat performance of the 53rd Battalion and how the militia were prepared for combat at the tactical, operational and strategic level. The Kokoda Campaign for the Japanese is a manifestation of the effects of the manourvrist approach. We then discuss MAJGEN Basil Morris …
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Credential Stuffing is a fairly common way that attackers can gain access to your network, email and even banking. This cyber security podcast discusses: What is credential stuffing; How does it impact business networks; and How you can protect your business and your staff. Check out the free ACSC Essential 8 self assessment audit tool. After compl…
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This is Part 11 of our series looking at the Kokoda Campaign, focusing on the combat performance of the 53rd Battalion and how the militia were prepared for combat at the tactical, operational and strategic level. This episode commences our assessment of the operational level, but before we start, we will look at the psychiatric cost of training an…
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This is the third episode in a three part interview with Dr Robert Lyman about 'Victory to Defeat: The British Army 1918-40', a book he co-wrote with Lord Dannatt, who served as the Chief of the General Staff from 2006 to 2009. This episode looks at how lessons are learnt from victories and defeats and the difficulties in developing doctrine when n…
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This is the second in a three part interview with Dr Robert Lyman about 'Victory to Defeat: The British Army 1918-40', a book he co-wrote with Lord Dannatt, who served as the Chief of the General Staff from 2006 to 2009. This episode looks at how the lessons learnt in the victories of 1918 with Combined Arms were forgotten in the interwar period. R…
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This is the first in a three part interview with Dr Robert Lyman about 'Victory to Defeat: The British Army 1918-40', a book he cowrote with Lord Dannatt, who served as the Chief of the General Staff from 2006 to 2009. This episode looks at the doctrine development that occurred in the First World War as the British Army developed it's skills in Co…
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ChatGPT has been the biggest game changer for Small Business looking for productivity improvements. There has been a lot of talk about what AI can and can't do and what you should and shouldn't do with AI. Last week I uploaded our P&L and Balance Sheet because I wanted to get some advice on how our company is going. I think this will be something t…
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This is Part 10 of our series looking at the Kokoda Campaign, looking at the combat performance of the 39th Battalion. The 39th Battalion was one of Australia's best Battalions. Formed in Victoria, it's story is similar to that of the 53rd Battalion- but with some key differences. We look at those differences with Dr David Cameron, an expert on the…
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This is Part 9 of our series looking at the Kokoda Campaign, looking at the combat performance of the 39th Battalion. This episode discusses the formation of the 39th Battalion, it's preparation for combat and how it performed on the Kokoda Trail. The 39th Battalion is one of the Australian Army's most famous Battalion, a militia battalion that bor…
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This is Part 8 of our series looking at the Kokoda Campaign, Battle of Isurava, the 53rd Battalion, how they fought and how they were prepared to fight. This episode looks at the Principles of Training and how they were(n't) applied by New Guinea Force. We compare it with the preparation of the 6th Division in preparation for it's first battle at B…
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This is Part 7 of our series looking at the Battle of Isurava, the 53rd Battalion, how they fought and how they were prepared to fight. This episode looks at the arrival of both the 39th and 53rd Battalions to Port Moresby, the conditions that they encountered and how that impacted their preparation for combat. What was a day in the life of the sol…
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This is the fifth episode in our Kokoda Track series looking at the performance of the 53rd Battalion. The 53rd, a militia Battalion, had some incredibly brave men. Virtually untrained, poorly equipped, with inexperienced leaders, they fought a battle-hardened enemy in some of the worst terrain in the world. This episode looks at the fall of Isurav…
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This is the sixth episode in our Kokoda Track series looking at the performance of the 53rd Battalion. The 53rd, a militia Battalion, had some incredibly brave men. Virtually untrained, poorly equipped and with inexperienced leaders, they fought a battle-hardened enemy in some of the worst terrain in the world. This episode looks at the mistakes in…
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We discuss 2 free tools to help you understand your Cyber Security risk and how your Small or Medium sized business. Using these tools will highlight ways to improve security, many of which are free and easy to implement. We discuss the Free ACSC Essential 8 self assessment tool and the Microsoft Secure Score - 2 great ways to understand your compa…
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This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make. Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers! Are you making these restaurant marketing mistakes? The restaurant industry is t…
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This episode looks at the Australian Cyber Security Essential 8 Checklist and discusses how it can be used by Small Businesses to improve their cyber resilience. The ACSC Essential 8 is a key resource from the Federal Government that all small businesses should understand to and use to improve their cyber security. Cyber Security 4 Small Business i…
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This week we look at productivity tips for your Small Business. Inflation is running wild around the world and Governments are looking for the best solutions to bring it back under control. Increasing productivity is a great way to do this. It means higher profits, higher wages and businesses have more resources to reinvest and grow their businesse…
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This is the fourth episode in our Kokoda Track series looking at the performance of the 53rd Battalion. The 53rd, a militia Battalion, had some incredibly brave men. Virtually untrained, poorly equipped, with inexperienced leaders, they fought a battle hardened enemy in some of the worst terrain in the world. This episode looks at the events on the…
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Artificial Intelligence is going to be our Industrial Revolution. Already there are huge technical advances - and it is only really beginning. We detail the Top 10 AI tools that we are already using in our companies and how you can use them in your business. Have a listen to the podcast to find out how this will impact your small or medium-sized bu…
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This is part 2 of our interview with Dr Jim Storr, the author of Something Rotten: Land Command in the 21st Century. We discuss the correct size for a Headquarters. We discuss the selection and training of officers within the Wehrmacht. How do we affect cultural and doctrinal change within Armies to support the effective use of Mission Command? Jim…
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We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant. How will AI change the Restaurant Industry - this will make a big difference for some Restaurants. Lastly, pricing. This will be make or break for some Restaurants so you need to get it right. We discuss the changes occurrin…
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What is AI? How will it affect your industry? How can you improve productivity? AI is going to be our generation's Industrial Revolution. The changes from this are going to be huge, so all small business owners need to understand the threats and more importantly the opportunities that come from AI. Have a listen to the podcast to find out how this …
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