What does it take to resonate? On How Stories Happen, experts, entrepreneurs, and world-class communicators dissect their signature stories piece by piece. We explore how they found their stories, how they developed their ideas, and how they're using a given story to grow their business and leave their legacy. Hosted by Jay Acunzo.
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An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.
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How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial asp ...
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Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and ...
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A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.
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Each week, your host Brad Ouldhouse (nextgenbizman on Snapchat) will bring you tips and tricks from some of Snapchat's best, as well as insightful information about the app and its users. The Snapchatters Podcast is a production of Imaginbound Media.
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This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
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On Destination Different, host Ryan Dunn is staying weird with it. Each week he interviews guests who are in the midst of building their career. From creators, to entrepreneurs, to adventurists, and everyone in between, this show is all about doing things differently. Mixed in you’ll find some inspiring stories, major flops, and just the right mix of naive optimism and pure stupidity that will instantly make this your favorite creative/entrepreneurship/personal growth love-child podcast. New ...
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Think of this podcast as the sports radio for demand generation. In every episode you can expect to be taken on a journey by Imagine's CEO, Doug Davidoff and Seventh Sense's Founder, Mike Donelly as they discuss, disagree, and form their opinions and ideas on specific sales, marketing, and business topics.
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Passionate people, deep conversations. Thoughts on how to deal with listening to your heart and some examples to guide us forward. The Passion People Podcast is a series of impromptu conversations about following a passion, making it manifest, and what all comes with it. Hosted by Naga Subramanya B B The Passion People Podcast is a part of Ep.Log Media Podcast Network for partnership/advertising you can contact us on bonjour@eplog.media
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Welcome to The Notorious Thought Leader! Join host Erin Balsa on her journey to find out what it really means to be a thought leader in B2B. Accompanied by industry-leading guests, this podcast will demystify thought leadership and deep dive into how marketing leaders and CEOs are using thought leadership to generate demand.
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In this episode, Jay Acunzo, a leading voice in content creation and storytelling, shares invaluable insights tailored for nonprofit fundraisers and marketers. Jay discusses how to move beyond traditional, transactional fundraising tactics to create transformational experiences that resonate deeply with donors and volunteers. He offers guidance on …
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"If all knowledge is experience, all wisdom is framework" | Laura Gassner Otting, Keynote Speaker & Author
44:31
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What is a super-story? And how can you flex yours to fit different audiences, mediums, or conclusions? That’s what we dive into today with powerhouse storyteller, Laura Gassner Otting. Laura takes us into a small story about her first time decorating a Christmas tree with her husband’s family. Initially horrified by the chipped ornaments and tatter…
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How to Win and Manage Enterprise Clients with Alex Birkett
44:36
44:36
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Are you struggling to differentiate yourself in a saturated market? Are you finding it hard to win enterprise clients and manage complex relationships with them? On the other hand, perhaps you’re looking for ways to create high-quality content at scale, or demonstrate the long-term value of SEO to your stakeholders and clients? If any of those reso…
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1
It’s The End Of The Web As We Know It with Rafi Norberg
36:54
36:54
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The way we search the web is being transformed in huge ways, and nonprofits need to understand the changing landscape in order to reach their donors and their stakeholders online. In this episode, I sit down with Rafi Norberg to explore the latest development in search technology: Google’s AI Overviews. Rafi serves as President and Founder of Nexus…
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Working out a new TED Talk with Simone Stolzoff, Author & Journalist
51:16
51:16
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Go inside the development of a brand new TED Talk, as Jay offers notes to friend Simone Stolzoff on his v1 draft. Simone is the author of The Good Enough Job and a journalist whose writing has been featured in The New York Times, Washington Post, Wall Street Journal, The Atlantic, and more. This is the first episode of a new bonus episode of How St…
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How to Get More Money Per Client Without Doing More Work with Raul Hernandez Ochoa
49:39
49:39
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Tired of working harder for the same (or less) money? Frustrated by clients who don't value your expertise? Or perhaps you’re dealing with: – Razor-thin profit margins; – Clients who nickel and dime you; – Difficulty scaling without burning out; – Sales processes that feel like pulling teeth? If so, this episode of Agency Journey is for you. Raul H…
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On Leading With Heart and Hustle with Cynthia Torres
34:34
34:34
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It's National Hispanic Heritage Month! In this episode, I’m thrilled to be joined by the inspiring Cynthia Torres, LMFT—someone who has been a true force in the social good space for over 25 years. As a Colombian-American entrepreneur and community leader, Cynthia wears two powerful hats: she’s the founder of New Dawn Counseling & Consulting, Inc.,…
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“A perfectly competent character is boring” | Nat Eliason, Author & Essayist
43:47
43:47
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Telling stories about your life feels fraught. How do you weave together a story that is deeply personal to you and others, contains the right amount of tension without being too dramatic, and feels both gripping and accessible for your audience? In the case of our guest today, Nat Eliason, his story is about the moment he went from investing hundr…
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1
The 10 FTE Wall: How to Scale Your Agency Past 10 Team Members
46:51
46:51
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"The value of an hour of your time as an agency owner, if you're growing, is never going backwards." In this episode of Agency Journey, Gray “The Martian” MacKenzie joins Kuba to discuss the challenges and strategies for agency owners scaling their businesses beyond 10 full-time employees (FTEs). Gray shares valuable insights on both the psychologi…
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How to Fix Nonprofit Leadership with Sean Kosofsky
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In this episode, I have the pleasure of hosting Sean Kosofsky, also known as "The Nonprofit Fixer." With over 30 years of experience in the nonprofit sector, Sean brings a wealth of knowledge on executive coaching, leadership development, and nonprofit management. Tune in to discover practical advice on overcoming common challenges, setting fair co…
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Understanding and Acting On Generational Giving Trends with Wendy Mercurio
32:02
32:02
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What’s the secret sauce to engaging donors across different generations? In this episode of Nonprofit Nation, I’m thrilled to sit down with Wendy Mercurio the Content and Education Specialist at Qgiv and Bloomerang to dig into the juicy findings from their latest Generational Giving Report (Volume 2). You’re going to love this one because Wendy bre…
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1
From Agency Exit to Building Companies on the Back of an Audience with Marketing Max
38:33
38:33
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“If a handful of 20 year olds can service millions of dollars a year in revenue—your agency can, with very little stress and very little complications. And your newsletter can, too.” Marketing Max is a serial entrepreneur and growth marketer with a seven-figure agency exit under his belt. He's the man behind the Growth Daily marketing newsletter, r…
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How to Write a Book in 4 Weeks (and Why You Should) with Dana Snyder
34:50
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In this episode of Nonprofit Nation, I talk with my friend and colleague Dana Snyder, a dynamic force in the nonprofit world and the founder of Positive Equation. Dana recently embarked on a whirlwind journey to write and publish her new book, "The Monthly Giving Mastermind - A Framework to Build, Grow & Sustain Subscriptions for Good." In just fou…
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Clarity Is Kindness: How Being Direct Will Help You Grow Your Agency
57:25
57:25
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"Clarity is not the natural state of things. It is a discipline that we have to build into ourselves and into our organizations to create clarity for the team. The outcome is well worth it." In this episode of Agency Journey, Kuba talks with Gray about the importance of clarity in agency leadership and operations. Gray emphasizes that clarity is a …
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Standing Up For The Sector with Shannon McCracken
38:24
38:24
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In this episode of Nonprofit Nation, I sit down with Shannon McCracken, the founding CEO of The Nonprofit Alliance (TNPA), to explore her journey in the nonprofit sector and her visionary leadership at TNPA. Shannon brings a wealth of experience from her previous roles, including her impactful tenure as Chief Development Officer at Charity Navigato…
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Niching Down, Video Content Mastery, and Time Tracking for Agency Growth with Tycho Luijten
41:14
41:14
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“We have to optimize the business just like a hotel optimizes their business—because you can only sell your time once, and we're in the business of selling time." Tycho Luijten is the CEO and co-founder of Dapper, a B2B marketing agency focused on helping scale-ups set up marketing engines that deliver inbound leads. With offices in Rotterdam and L…
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AI and the Future of Generosity with Nathan Chappell
42:59
42:59
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It seems like the only thing anyone is talking about is AI - Artificial Intelligence - and the ways in which it is revolutionizing and changing work and impact in all industries, including the nonprofit sector. I want to get beyond the hype, and explore the implications for nonprofits, how to use AI not just to further productivity but also to crea…
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What it takes to craft a signature story | Susan Boles, CFO, Business Strategist & Podcaster
54:35
54:35
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What should you include or omit to ensure your stories carry your message, resonate with others, and deliver something that could only come from you? That’s the challenge we encounter today. In this special episode, Jay is joined by a favorite client, Susan Boles, to work through a draft of a signature story, which emerged on the back of their mont…
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Growing a 300-Person Global White Label Agency with Damian Papworth
57:09
57:09
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"I can't grow if I'm doing the same stuff that I was doing last year. So for me to grow, I need to give my leaders space to grow in so that they're doing the stuff that I was doing last year—and then I'm doing something different. That's my yardstick for a good year." Damian Papworth is the founder and managing director of Globital, a white label d…
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Donor Retention and Fundraising Trends with Barbara O’Reilly
40:22
40:22
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As the nonprofit sector faces shifting economic conditions and technological advancements, it may seem hard to keep up. In this episode, I sit down with Barbara O'Reilly, a renowned expert in donor retention and fundraising trends, to delve into the evolving landscape of nonprofit fundraising. Drawing from her extensive experience and her recent an…
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Viking Accountability: Prioritizing Work and Finding Time for Rest with Ben Catley-Richardson
47:28
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Ben Catley-Richardson is the "Accountability Viking" for agencies, helping owners of 3-5 year old agencies grow beyond their own capabilities. With a background in video game journalism and a passion for Norse mythology, Ben brings a unique perspective to agency growth and accountability. In this episode of Agency Journey, Ben shares insights on th…
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What’s Holding Nonprofits Back with Woodrow Rosenbaum
42:26
42:26
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There are many underlying issues that hinder the progress of nonprofits- but they may not be what you think! In this episode, we dispel some of the most pervasive, and destructive, myths and misconceptions that often cloud the path to success for nonprofits. My guest, Woodrow Rosenbaum, Chief Data Officer for GivingTuesday, brings invaluable insigh…
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To tell stronger stories, understand yourself first | Ryan Hawk & Brook Cups, Coauthors of The Score That Matters
44:04
44:04
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Storytellers often face a paradox: to connect deeper externally, you have to turn deeper internally. You have to know yourself and get more honest with how you think and feel than others might be comfortable doing themselves. That often means we have to stop caring what people think of us quite as much. In this episode, we meet Brook Cupps and Ryan…
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Upskilling Your Clients and Building a Culture of Experimentation with David Arnoux
46:10
46:10
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"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful." David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background i…
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Practical Uses of AI During Peak Fundraising Seasons with Julia Gackenbach
38:54
38:54
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With the end of the year being a particularly hectic time for nonprofits, how can Artificial Intelligence (AI) tools help streamline processes and improve efficiency? This episode explores the transformative potential of AI in fundraising. We discuss the implications, benefits, and challenges of integrating AI tools, sharing practical examples and …
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The Keys to a Profitable Podcast: Niching, Formats, and Production Tactics with Hector Santiesteban
45:50
45:50
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"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast." Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue. In this episode of Agency Journey, Hector shares insights on us…
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A Fundraiser's Guide to Social Media in 2024 💰📲
30:13
30:13
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Research indicates that around 60% of GenZs are inspired to donate to charity by social media. 55% of people who engage with nonprofits on social media end up taking some sort of action. This recording is of a LinkedIn Live chat with Stephen Knight, Director of Communications for JustLeadershipUSA. Join us as we talk about the themes of our upcomin…
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How to Engage With Impact with Nicholas Bruneau
42:05
42:05
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In this episode, we talked about: Overview of Nicholas Bruneau's book "Engage with Impact" and the innovative AGILE Framework for digital advocacy. Deep dive into how adopting a startup mentality can transform digital campaigns in the nonprofit sector. Discussion on the significance of leveraging and repurposing content to maximize digital outreach…
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“You have to work against people assuming they know how this goes” | Danielle Bayard Jackson, Author of Fighting for Our Friendships
51:40
51:40
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How do we compress our lifetime into their runtime? When we’re asked to explain our backgrounds and bios, we need a structure, some practice, and a few anecdotes at the ready. Because our story has to pull triple-duty: clarify who we are, build credibility, and teach whatever it is we’re there to teach. In this episode, author, PR agency founder, a…
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Niching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey Morris
52:13
52:13
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Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode …
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What's New In Giving? My Chat with GivingTuesday 📊❤️
34:25
34:25
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What's going on with giving as we enter the second half of the year? What are the latest trends that nonprofits - of all sizes- need to know and understand? This recording is of a LinkedIn Live chat with Woodrow Rosenbaum, Chief Data Officer of GivingTuesday. We dove into the latest insights from the Q1 2024 GivingPulse report—a treasure trove of d…
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Nonprofit Advocacy and Influence with Bethany Snyder
39:22
39:22
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Advocacy is a key tool for nonprofits aiming to influence policy and secure funding. However, many nonprofits often struggle to prepare their teams for effective advocacy due to a lack of resources or knowledge about where to focus their efforts. In this episode of Nonprofit Nation, I’m joined by Bethany Snyder, a renowned expert in nonprofit advoc…
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From Mommy Blogs to Multi-Billion Dollar Industry: The Evolution of Influencer Marketing with Cooper Munroe
22:41
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"It was clear that there was so much power in individuals banding together to do something." Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane …
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How to Make Your Website Donor-Friendly with Spencer Brooks
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Today, we're diving into the world of nonprofit websites and how to make them more user-friendly to better serve your mission and engage your audience. I'm thrilled to welcome our guest, Spencer Brooks, an expert in web design and digital marketing for nonprofits. Spencer Brooks is the Founder & Principal of Brooks Digital, a website development an…
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“I could tell this story in 1950 or 2024” | Scott Monty, Exec. Coach and Speaker
54:40
54:40
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While everyone scrambles to learn the new trends and act like a futurist, it’s the folks who understand what parts of this work are timeless – because they’re based on human nature – that are most powerful of all. Storytelling is one such thing. It’s been a constant throughout the history of humanity. Why? Because although the world changes in many…
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Creating Sticky Teams That Thrive with Kishshana Palmer
58:37
58:37
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What makes a nonprofit successful? A lot of things. An engaged donor base, for example. Enthusiastic Board members. A compelling case for support. Those are all necessary to grow your organization and sustain your mission. But a critically important and often overlooked element is the employee. Nonprofits suffer higher turnover than any other secto…
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How to Drive Pipeline Through LinkedIn Thought Leadership and a Strong POV with Garret Caudle
54:45
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"Managing a CEO's LinkedIn account is a full-time job." Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth. In this insightfu…
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The 40-Hour Conundrum: Rethinking Time Tracking for Modern Agencies
48:57
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Is it ever possible to track 40 hours of work in a given week? If not, what should the benchmark be? What is time tracking for, anyway? And how to talk about it with your team members in a way that makes them motivated, and gives you good insights? In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tr…
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Tips for Fundraising During an Election Year with Alyssa Wright
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As the U.S. gears up for the 2024 presidential election, nonprofit professionals find themselves at the intersection of philanthropy and politics, considering the unique challenges and opportunities that come with fundraising during an election year. My guest this week is Alyssa Wright, industry expert on fundraising. Having spent time as a human r…
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Making Money While Making Change with Quilen and Hannah Blackwell
40:28
40:28
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Financial sustainability is crucial, but social impact is the heart of nonprofits. With the social enterprise model, how can we ensure that our organization prioritizes its social mission while maintaining a viable business? My guests today are Quilen and Hannah Blackwell, the co-founders of Southside Blooms, an off-grid flower farm youth social en…
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The Daily Stand-Ups Anti-Pattern (+ Alternative Async Methods for Planning, Trust, and Momentum)
47:59
47:59
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In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously. Episode Insights: 💡 Daily standups ar…
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“Words can do WHAT?! Are we serious right now?!” | Tucker Bryant, Poet & Keynote Speaker
48:48
48:48
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How do we craft a metaphor that works? More importantly, perhaps, how do we ensure the metaphors we use pivot to the audience to teach them something in their lives or work, without them getting lost? Do we overtly explain the lesson? Imply it? Some combination? It’s a delicate dance, and few do it like Tucker Bryant. Tucker isn't just a keynote sp…
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How to Get More Donors In Your Pipeline with Josh Robertson
37:19
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Nearly half of fundraisers say they did not meet pipeline goals in the last fiscal year. ‘Staff turnover,’ ‘manual processes,’ and ‘donor discovery and pipeline management’ were cited by respondents as key challenges faced in 2023, according to a new report by Gravyty, a leader in engagement and fundraising technology. The report breaks down findin…
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Motorcycling In Vietnam, Scaling to 150+ Remotely, and Choosing Team Over Clients with Zach Boyette
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"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …
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Proven Strategies for Community Engagement with Candie Fredritz
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In this episode of Nonprofit Nation, Julia Campbell sits down with Candie Fredritz, the Director of Alumni and Parent Engagement at Kent School, a prestigious 9-12 boarding school in Kent, Connecticut. Candie shares her journey from a young worker in the school's stables to her current role, where she plays a pivotal role in fostering strong connec…
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“We congregate around emotional stories” | Rand Fishkin, CEO of SparkToro
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The hardest question to answer when we show up publicly might be the simplest question we receive: “Tell me about yourself.” Who are you? How’d you get here? What’s your story? We then face a choice: we can make the story about us, or we can make it about the thing we’re there to say. We can make our own stories about the audiences we wish to serve…
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Bonus - How Stories Happen #3 - Ann Handley, Bestselling Author
48:43
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🟢 Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in your preferred podcast player in just 2 taps right here:https://episodes.fm/1736586770 Every episode, an expert, entrepreneur, creator, or communicator dissects a single story or draft piece by piece. …
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How to Thrive When Work Doesn’t Love You Back with Meico Whitlock
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You may enjoy the work you do, but you wish more than anything you had more time to simply sit, think, and hear your own thoughts. The truth is - if you really want to make a difference, you must start by taking time for yourself right now because you can’t “change the world” if you’re not around long enough to make that happen. My guest on this ep…
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What It Means to Practice Outrageous Kindness with Kristina Joy Carlson
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Economic instability, wars, climate change, and a changing labor landscape have left businesses, organizations, and individuals feeling helpless and defeated. In actuality, too many people and organizations are lacking clarity and purpose. Maybe “outrageous kindness” is the change catalyst we need. My guest is Kristina Joy Carlson, CFRE, renowned p…
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Systematized Networking, Quick Revenue Wins, and Becoming the Hub and Spoke with Kurt Schmidt
50:14
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“In all aspects of your work and your business, you have systems. Why is networking, which is just as important as any one of those singular things, not managed with such ferocity?” Kurt Schmidt is an agency founder, podcast host, author, and agency coach with 25 years of experience growing agencies from just a few people to over 500 employees an…
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